MarTech Podcast ™ // Marketing + Technology = Business Growth

Sponsored By Knit. Click to get your free consultation today. Today is day four of our deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about maintaining data cleanliness, and today we're going to talk about data processing and visualization. Episode Transcript Connect with: Jenn Sturgill: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Click to get your free consultation today. Today we're continuing our deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about data capture and storage, and today we're going to talk about how to maintain data cleanliness. Episode Transcript Connect with: Jenn Sturgill: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Click to get your free consultation today. This week we're taking a deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about the basic framework for analytics infrastructure, and today we're going to talk about the best practices for data capture and storage. Episode Transcript Connect with: Jenn Sturgill: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Click to get your free consultation today. Each day this week we're going to publish an episode that covers how you can better capture, manage, and understand your business using data. Joining us this week is Jenn Sturgill, founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Today we're going to start Analytics Week by talking about the foundations of data capture. Episode Transcript Connect with: Jenn Sturgill: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Click to get your free consultation today. Welcome to Career Day on the MarTech Podcast. Today we're going to learn about the journey of a great marketer who started his career as an engineer. Joining us today is Michael Lukich, who recently took a role as Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton, which is a management technology and engineering consulting firm that provides services to leading fortune 500 companies, governments, and large nonprofits. Prior to his role at Booz, Michael worked with consumer brands including GE, Marriott, and Total Wine. He is also an adjunct professor of Digital Analytic Measurement at Georgetown. Episode Transcript Connect with: Michael Lukich: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Click to get your free consultation today. Today we continue our conversation about the evolution of the content creator ecosystem with Benjamin Grubbs, Founder/CEO of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the content creator economy. In our last episode, Ben gave us his overview of the current landscape for content creators, and today we're going to discuss various ways content businesses are monetizing their efforts. Episode Transcript Connect with: Benjamin Grubbs: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Get your free consultation today! Today we're going to talk about the ecosystem for content creators and how it's evolving. Joining us is Benjamin Grubbs, who's the founder of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the creator economy. In this episode, Benjamin gives us his view of the current landscape for content creators, including how to find your audience, formatting your content, and deciding which channels to use.  Episode Transcript Connect with: Benjamin Grubbs: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we recap the evolution of the MarTech Podcast over the past six months and review how we're tracking toward the goals we set for ourselves. We discuss the areas of scaling our audience, lowering cost per acquisition, and monetizing the show. Listen to the thorough breakdown and find out how we practice what we preach in this September update. Episode Transcript Connect with: The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we continue discussing Public Relations with Lindsay Stuart, Vice President of Business Intelligence at Max Borges Agency, a consumer technology-focused PR firm. Although most people don't associate PR with technology, Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. Today, Lindsey is going to talk about the technology and data she uses to create compelling content specifically for technology brands. Episode Transcript Connect with: Lindsay Stuart: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. In this episode, Lindsey explains her approach to using data to generate brand buzz. Episode Transcript Connect with: Lindsay Stuart: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.