MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

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MarTech Podcast ™ // Marketing + Technology = Business Growth episodes

  • MarTech Pod Hits 10,000 Downloads Per Month [October Update]

    Last month The MarTech Pod reached a milestone that we set out to achieve on day one: to hit 10,000 downloads in one month. I consider this to be one of the biggest achievements of my career and I'm very grateful to the Martech Pod production staff, our guests, and of course mostly to you, our listeners. Before we move on, I thought it would be useful to spend a minute to talk about what it took from a content production and promotion standpoint to go from zero to 10,000 downloads per month. Episode Transcript

    Connect with:

    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn//  Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    17 min
  • Career Day: Poker Player Turned eComm Apparel Marketer // Michael Grasewicz -- TAFT Clothing

    Today we're going to learn about some of the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Michael Grasewicz, who recently took the VP of Marketing role at TAFT Clothing, which is a direct-to-consumer, digitally native men's footwear brand focused on delivering unique products and exceptional customer service. Prior to his role at Taft, Michael worked at a handful of consumer product companies including Nest and one of my personal favorites, Taylor Stitch. Here's our interview with Michael Grass from TAFT Clothing.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    33 min
  • Why SVOD Integrations are more effective than TV advertising -- Greg Isaacs // BEN Group
    Sponsored By Knit. Click to get your free consultation today. Today we revisit part 2 of our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, Greg gets specific about why SVOD integrations are more effective than TV advertising. Episode Transcript Connect with: Greg Isaacs: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    22 min
  • Integrating Content into Netflix, HBO & other SVOD Services -- Greg Isaacs // BEN Group
    Sponsored By Knit. Click to get your free consultation today. Today we revisit our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, he is going to tell us what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. Episode Transcript Connect with: Greg Isaacs: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    21 min
  • Influencer Week: Tracking & Evaluating PR lift -- JustReachOut // Dmitry Dragilev
    Sponsored By Knit. Click to get your free consultation today. Today is part 5 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we published an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is a SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to end the week by talking about how to measure the impact of an influencer outreach campaign. Episode Transcript Connect with: Dmitry Dragilev: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    18 min
  • Influencer Week: Content Strategies That Maximize Impact JustReachOut // Dmitry Dragilev
    Sponsored By Knit. Click to get your free consultation today. Today is part 4 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is a SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to talk about getting the most out of your influence-related content. Episode Transcript Connect with: Dmitry Dragilev: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    19 min
  • Influencer Week: Outreach Hacks That Work -- JustReachOut // Dmitry Dragilev
    Sponsored By Knit. Click to get your free consultation today. Today is part 3 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is a SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to talk about building marketable assets with influencers. Episode Transcript Connect with: Dmitry Dragilev: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    17 min
  • Influencer Week: How to find influencers (JustReachOut // Dmitry Dragilev)
    Sponsored By Knit. Click to get your free consultation today. Today is part 2 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is a SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to focus our conversation on how to build relationships with influencers. Episode Transcript Connect with: Dmitry Dragilev: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter  
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    16 min
  • Influencer Week: PR 101 in a MarTech World JustReachOut // Dmitry Dragilev
    Sponsored By Knit. Click to get your free consultation today. This week we're doing a deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is an SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we cover the basics of PR in a martech world.  Episode Transcript Connect with: Dmitry Dragilev: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    18 min
  • Analytics Week: Data Ownership & Outsourcing (Jenn Sturgill // Analytics Angels)
    Sponsored By Knit. Click to get your free consultation today. Today is the final day of Analytics Week, where we take a deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about data processing and visualization, and today we're going to talk about data ownership and outsourcing. Episode Transcript Connect with: Jenn Sturgill: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    12 min

About MarTech Podcast ™ // Marketing + Technology = Business Growth

From the publisher's feed

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative…

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