Alina Vlaic is the Founder of AZ Rank, which provides innovative strategies on various e-commerce platforms for scaling. She’s also Co-founder of PressX, an establishment helping brand owners leverage press articles to launch and rank products on Amazon and other e-commerce platforms. Her latest venture, FotoLive, offers a fresh perspective on user-generated content. Alina’s journey began in her father's grocery store, evolving into a successful publishing house and sparking her passion for entrepreneurship. With a master's in international business, Alina delved into the global market, later making waves in the Amazon marketplace.

In this episode…

In the competitive world of Amazon, mastering product launches requires a strategic approach that goes beyond listing optimization. What are three essential keys to thrive and stand out in the marketplace?

E-commerce expert Alina Vlaic emphasizes the importance of thorough keyword research to optimize product listings on Amazon. By utilizing data tools like Brand Analytics, Opportunity Explorer, and SQL data, businesses can gain valuable insights into keyword performance and strategically leverage them to enhance product visibility and ranking on the platform. Additionally, Alina advocates for building external traffic sources by creating incentives such as warranties or digital downloads to collect customer email addresses or mobile numbers. Embracing creativity in marketing efforts, particularly through platforms like TikTok, Instagram Reels, and YouTube Shorts, allows businesses to encourage user-generated content and prioritize authenticity — ultimately driving brand visibility and sales growth in the competitive e-commerce landscape.

In this episode of the eComm Breakthrough Podcast, host Josh Hadley invites Alina Vlaic, Founder of AZ Rank, to delve into effective product launching strategies. Alina shares insights on reaching target audiences, leveraging press coverage for brand visibility, and navigating the impact of geo ranking on Amazon product rankings.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Hadley Designs
• Hadley Designs on Amazon
• Alina Vlaic on LinkedIn | Instagram | Facebook 
• AZ Rank | YouTube

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
• Shipment Maker Pro
• The Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work by Vishen Lakhiani
• Vishen Lakhiani on LinkedIn
• Carlos Alvarez on LinkedIn
• Bradley Sutton on LinkedIn
• Mindvalley
• MC Innovate
• Xmars

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
• “Money Lost, Lessons Gained: Carlos Alvarez Reveals the Mistakes Behind His $16M Business Mistakes!” on the eComm Breakthrough Podcast
• “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” on the eComm Breakthrough Podcast