When Rob Connors closed his gym due to COVID-19 this spring, he shut the doors for good—the physical doors, that is. Signum Fitness and Nutrition has been 100 percent digital since May, and Rob has no plans to go back to bricks and mortar.

Rob Connors is a Certified Two-Brain Mentor specializing in personal training and online personal training. When considering the jump to digital, he asked himself two questions: "What's best for me and my family?" and "What's best for my seed clients?"

The answer? A higher level of service delivered to a smaller number of niche clients. Rob joined Mike Warkentin of Two-Brain Media to talk about how and why he made the leap and what you need to do if you want to grow an online training business.

Links:

Signum Fitness and Nutrition
Signum Golf
Online Trainer Brad Overstreet on How to Deal With the New Fitness World
Join the Gym Owners United group on Facebook
Free Tools
Book a Free Call

Contact:

[email protected]

Timeline:

1:26 – Why go 100 percent digital?

6:42 – Client retention during the transition. 

10:14 – The critical step you need to take before you go online.

12:50 – Selling to a niche market.

17:20 – Pricing: What not to do. 

19:09 – Speaking your clients’ language.

21:24 – Advertising: Start with affinity marketing.

28:29 – Scaling up: How to hire online trainers.

31:56 – Building relationships when coaching digitally.

38:03 – The three questions Rob asks every new online client.