#361 In today's episode, Jenn Herman chats with Erik Fisher on the topic of Instagram for business. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. She is the author of "Instagram for Dummies", "Instagram for Business for Dummies", "The Ultimate Guide to Social Media Marketing".

(Original Air Date - 3/18/24)

What we discuss with Jenn:

+ Optimizing the Instagram Profile

+ Craft a strong elevator pitch for the profile description to attract first-time visitors

+ Using a balance of content types to satisfy varying audience preferences and not overuse a single feature

+ Employing Instagram features including posts, video, stories, live video, DMs, highlights, carols, guides, and reels, without overwhelming any single feature

+ Keep content consistent and avoid using fancy fonts or hashtags in the profile description to rank better in searches

+ Using the right content-specific, industry-related hashtags to make posts searchable and effectively categorized

+ Include hashtags in the caption, not the profile, to leverage keyword search and discovery

+ Carousels can be used strategically to engage audiences by providing multiple pieces of content in a single post

+ DMs to build relationships and conversations before pitching sales, and can be used for market research and personal connections as well

+ Engagement Fluff: Include lighthearted/personal content to maintain user interaction

+ Post stories regularly as they are ephemeral and help in staying top of mind with audiences

+ Focus on producing quality content over a large quantity, as low-quality posts can detriment visibility and ranking

Links and resources from this episode:

Follow Jenn Herman on Instagram

Jenn's Books and Hashtags Unlocked: The Most Definitive Guide to Mastering Hashtags on Instagram® in 2024

Thank you, Jenn!

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