#363 In today's episode, Bear Newman of Bear Fox Marketing talks with Erik Fisher about the multi-pronged approach to SEO, which aligns business goals with pages that actually convert, and how critical tools like Google Analytics are for targeting and refining our SEO strategies. Bear emphasizes the importance of not just readable, well written content, but also the role of engaging multimedia elements like images, videos, and audio in boosting SEO.

(Original Air Date - 3/20/24)

What we with discuss Bear:

+ The false notion that SEO is dead and its ongoing relevance

+ Google's dominance in the search market

+ The competitive nature of SEO and learning from competitors' strategies

+ The emphasis on the quality of content over mere quantity

+ Google's penalties for sites using AI to create poor content

+ The caution against keyword stuffing for better content distinction on Google

+ The need for using relevant keywords instead of obscure technical terms

+ The role of well written copy and readability

+ Importance of images and videos for user engagement

+ Tips for optimizing YouTube channels and videos for better SEO

+ The correlation between video engagement and website traffic

+ Impact of engagement on SEO via time spent on page and bounce rates

+ The focus on conversion+oriented pages over merely increasing traffic

+ Identifying high+converting pages for targeted SEO efforts

+ How improved SEO on key pages can lead to sales increases

+ Metrics and insights from Google Analytics to guide strategy

+ The necessity of continually updating content for sustained relevance

+ The importance of tracking interactions between different marketing channels

+ Using UTM tracking for accurate attribution of traffic sources

Thank you, Bear!

Thank you, Bear for sharing so many gold nuggets and for sponsoring today's episode. To learn more about Bear Fox Marketing, click here.

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