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The mental gymnastics it takes to start a business is just… different from the mindset shifts it takes to scale a business to 6-figures and beyond. (Mindset plays a huge role in both personal and professional growth!) I’m thrilled to have Laura Thornton back on the podcast for this conversation. We’re discussing the mindset shifts that are imperative when looking to scale your design business. Laura shares insights about growing a team, advice about being courageous and growing your confidence, and the raw truth of what it really takes to take your business to that next level—whatever that looks like for you! Enjoy the conversation and make sure you stick around for the Coaching Corner!
Grab all the links and resources mentioned in this episode at
https://www.colorworks.coach/podcast-library/b/mindset-shifts-to-scale-a-business-to-6-figures-and-beyond
📲Connect with Laura:
Instagram
This podcast is brought to you in partnership with Leah Bryant Co.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
Send Katie a Text Message!!
Whether or not you’ve heard of thought habits, you’re most certainly familiar with the impact your self-talk has on your habits. But you may be surprised to hear just how impactful those thoughts of yours are on your business growth—or—lack thereof. Habit Finder Coach, Amy Kemp, is here to discuss this topic! Amy shares examples to bring these enlightening concepts to life, as well as exercises you can test out ASAP to regain your time and energy. In this episode, we get into so much including scheduling guilt-free playtime, shocking statistics, boundaries for goal setting, and the business epiphany Amy had while her son was in the hospital. You especially won’t want to miss this week’s Coaching Corner!
Grab all the links and resources mentioned in this episode at
https://www.colorworks.coach/podcast-library/b/growing-a-business-starts-with-personal-growth
📲Connect with Amy:
LinkedIn
This podcast is brought to you in partnership with Leah Bryant Co.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
Send Katie a Text Message!!
As an interior designer, there are a few business decisions that will critically impact your growth. Scaling your business to your lifestyle is an artform. It takes dedication, discipline, and determination. And Jeanne Collins knows this journey all too well! She joins us today to share how to know when it’s time to hire a coach or contractor, key marketing strategies that helped scale her business, and how becoming a female business owner made her a better mom. Enjoy this conversation and make sure you stick around for the Coaching Corner!
Grab all the links and resources mentioned in this episode at
https://www.colorworks.coach/podcast-library/b/how-to-sustainably-grow-a-design-firm
Connect with Jeanne:
Instagram
This podcast is brought to you in partnership with Leah Bryant Co.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
Send Katie a Text Message!!
Welcome to one of our most anticipated conversations—the 2025 Color of the Year! Join color marketing experts from PPG, Sherwin-Williams, and Benjamin Moore as they reveal their picks, what inspired the selections, what they’re noticing with design trends in general, and what’s coming down the pike in the next couple of years as America starts to take the lead. (Yep, I just said it.) To say this is an exciting episode is an extreme understatement. Let’s get straight to it—and stick around for the Coaching Corner!
Grab all the links and resources mentioned in this episode at
https://www.colorworks.coach/podcast-library/b/2025-color-of-the-year-and-design-trends
Connect with:
Ruthanne (LinkedIn)
Sue (LinkedIn)
Andrea (LinkedIn)
This podcast is brought to you in partnership with Leah Bryant Co.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
Send Katie a Text Message!!
Leaders in the interior design industry join me to discuss trends and predictions about the future—specifically 2025! You’ll hear from LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe. They’re sharing what 2024 was like for their businesses, what they’re evaluating as we wrap up the year, how they’re strategically approaching 2025, and how AI factors into all of this. You don’t want to miss this insightful and uplifting conversation! Stay for the Coaching Corner to continue that AI conversation. Let’s get started!
Grab all the links and resources mentioned in this episode at:
https://www.colorworks.coach/podcast-library/b/the-future-of-interior-design-in-2025
Connect with LuAnn:
Connect with Rick:
Connect with Dr. Jennifer:
This podcast is brought to you in partnership with Leah Bryant Co.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
Send Katie a Text Message!!
‘Tis the season for the Fall High Point Market of 2024! We know you’re here for the tips, tricks, trends, and everything we learn at market every time we go. And this time is no different—except we’re switching things up a bit! Di normally goes to market and gives us a recap on what’s trending in lighting, furniture, and textures. This time? Katie’s in the guest chair, sharing what she’s learned and experienced. And there’s still a Coaching Corner, so don’t miss those nuggets!
Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/fall-2024-high-point-market-trends
Connect with Di:
Instagram
This podcast is brought to you in partnership with Leah Bryant Co.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
Send Katie a Text Message!!
Creative burnout hits even the best of us. And Jennifer Bertrand (that’s right, of HGTV’s ‘Design Star’) is here to share her story with us from not-the-right-fit clients to sources of inspiration to how she’s been able to sustain her current level of creativity—Jennifer’s baring it all! Tune in, and don’t miss today’s Coaching Corner.
Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/creative-burnout-and-inspiration-for-interior-designers
Connect with Jennifer:
Website
This podcast is brought to you in partnership with Leah Bryant Co.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
Send Katie a Text Message!!
Finances, in general, are a scary thing. Finances in your business, well, they can be even scarier. So how do you get over that? And what are the key skills and habits that business owners need in order to break through and reach that magical 7-figure number? Whether you run a 6-figure interior design firm and are wanting to get those magical 7-figures or are just thinking about launching your own firm and are petrified—you will not want to miss this conversation as we tackle those very questions! If you are running a six-figure design business but can't crack the nut on 7-figures… stick around for the Coaching Corner as I share how we shattered the 6-figure ceiling and accelerated to multiple 7-figures!
In this episode, you will be able to:
Full Show Notes Here!
👉 Mentioned Resources
The Studio
Coaching Strategy Session
This podcast is brought to you in partnership with Leah Bryant Co.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
Send Katie a Text Message!!
Even if you are a company of 1, it’s critical to think about the company culture you want to build! Which includes way more than just values and beliefs you post to your About page. But maybe you have questions like… how do you design a company culture? And how do you actually put it into action? Welcome Josh Dykstra back to the podcast! He’s diving into all things company culture—how it directly impacts your ROI, the exact steps to take to create your guidelines, and even how to involve contractors. Be sure to stay for this week’s Coaching Corner where I share my journey with company culture!
In this episode, you will be able to:
Full Show Notes Here!
👉 Mentioned Resources
The Studio
Coaching Strategy Session
Ep 10 w/ Josh
📲Connect with Josh:
Website
Instagram
LinkedIn
This podcast is brought to you in partnership with Leah Bryant Co.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
Send Katie a Text Message!!
For art to not remain an afterthought with interior and commercial designs, we must incorporate art into the conversation early. As designers, we have a unique ability to propel up-and-coming artists forward while also inspiring more clients to bring incredible pieces of art into their spaces. But art isn’t just an important cornerstone to design, it also greatly impacts our nervous systems. For this in-depth roundtable conversation, I have Mandy Theis and Dr. Stacey Denise joining me! You’ll hear the artist’s perspective, the designer’s perspective, and a physician’s perspective. And stay til the end for the Coaching Corner!
In this episode, you will be able to:
Full Show Notes Here!
👉 Mentioned Resources
The Studio
Coaching Strategy Session
Christie’s & Sotheby’s
Canvas.io
Oklahoma City Artist Registry
Apollo Art
📲 Connect with Dr. Stacey Denise:
Instagram
Website
📲 Connect with Mandy Theis:
Instagram
Website
This episode is brought to you by Nello Marelli - Nel Colore Color Trend Book
This podcast is brought to you in partnership with Leah Bryant Co.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm
Website
From the publisher's feed
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights,…
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.

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