Mastering the Business of Interior Design: Success by Design

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Ready to level up your confidence game and finally feel like the expert you already are? In this episode, I'm tackling the surprising psychology behind imposter syndrome, ditching the myth that giant leaps are the only way to build confidence, and showing you how to stop letting perfectionism rule your life (and your rates!).

Don’t miss your chance to grab these research-backed tools for unshakable confidence. Hit play now and transform how you run your design business—no more second-guessing allowed!

See the full show notes and resources at 

https://successbydesign.coach/podcast/b/how-interior-designers-can-build-confidence-and-set-boundaries

This podcast is brought to you in partnership with Leah Bryant Co.

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In this episode, Katie Decker-Erickson is bringing you actionable insights directly inspired by last week's powerful conversation with Rebecca Hay. Get ready to transform uncertainty into opportunity with strategies specifically tailored for interior design businesses facing market slowdowns.

Slowdowns are inevitable—but how you respond makes all the difference. Tune in now and ensure your business not only survives but thrives - even when business may not be booming.

See the full show notes at 

https://successbydesign.coach/podcast/b/how-interior-designers-thrive-not-just-survive-market-shifts

This podcast is brought to you in partnership with Leah Bryant Co.

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Feeling the squeeze of a market slowdown? You’re not alone. Interior designers everywhere are navigating shifting client expectations, tighter budgets, and the need to be more strategic than ever.

We’re joined by celebrated designer Rebecca Hay to explore exactly how to stay profitable and resilient—even when times get tough. She’s sharing her smartest strategies for weathering economic shifts, keeping clients engaged, and ensuring your business doesn’t just survive but thrives in 2025.

If you’re wondering where to invest, where to scale back, and how to make 2025 a year of smart, sustainable growth, this episode is for you. Don't miss out on these essential insights! 

See the full show notes here 

https://successbydesign.coach/podcast/b/thrive-during-economic-slowdowns

Related Episode

Smart Hiring Strategies for Interior Designers Ready to Scale on Resilient by Design 

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Business Strategy Sessions for Interior Designers

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In this episode, we break down essential project management strategies to help interior The #1 mistake designers make that leads to project chaos—and how to avoid it.

Ready to streamline your projects, increase efficiency, and maximize profits?

Don’t miss this power-packed episode—your future self (and clients) will thank you.

Pro Tip: Adding project management services can significantly boost your firm’s profitability and client satisfaction. Start with small steps and refine your process as you gain experience.

See full show notes and resources mentioned in this episode at

https://successbydesign.coach/podcast/b/how-interior-designers-can-execute-scale-and-boost-profits

Want a Plug-and-Play Workflow?

Let’s build a custom project management system for your firm. Book a 1:1 strategy session with Katie to create a workflow that streamlines your projects and maximizes your revenue.

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

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You’ve likely seen this scenario play out—a homeowner has an idea for their remodel, the GC calls it stupid, and while he has a point, the homeowner’s feelings are hurt and no one’s offered a viable solution. That is precisely where we come in. 

As interior designers, we are uniquely able to translate our clients’ ideas to the construction crew who can bring it to life. But there’s even more that’s at play when you’re a female designer on the construction site. Renée Biery joins me for a conversation about navigating being the only woman on a construction site. She’s a construction expert who regularly shares her knowledge with interior designers. 

In today’s episode, Renée shares misconceptions around managing construction projects, the best approach to earn respect on a job site as a woman, and how client retention rates are impacted by project management. As always, there’s even more in the Coaching Corner for you!

Grab all the links and resources mentioned in this episode at 

https://successbydesign.coach/podcast/b/only-girl-on-the-construction-site

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Business Strategy Sessions for Interior Designers

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In this episode, we’re diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don’t worry—this episode breaks it into actionable steps that feel authentic and effective.

Grab a notebook and your favorite coffee—this episode is packed with insights to help you position your business for success.

Grab all the links and resources mentioned in this episode at

https://successbydesign.coach/podcast/b/Proven-Strategies-to-Attract-Dream-Clients

Want to Go Deeper?

Book a 1:1 strategy session with Katie to customize your marketing approach and build a business that works for you in 2025.

This podcast is brought to you in partnership with Leah Bryant Co.

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For most interior designers, marketing is throwing noodles at the wall and seeing what sticks. A little Instagram here, a little TikTok there, and maybe some paid ads for good measure. But deep down, you know that’s not a great way to run a business, increase visibility, or build brand awareness—let alone get paying clients! Wouldn’t it be great if someone who understood your industry could tell you exactly which marketing strategies you needed?

Meet Jason Lockhart! He’s an architect and digital marketing strategist who understands the interior design industry. He joins me today to discuss the best marketing channels for designers, the importance of understanding your most ideal client, website SEO best practices, and mistakes to avoid with paid ads. There is so much practical advice packed into this conversation! And even more nuggets in this week’s Coaching Corner. Let’s dive in!

Grab all the links and resources mentioned in this episode at

https://successbydesign.coach/podcast/b/digital-marketing-strategy-for-interior-designers

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

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As interior designers, we love being creative and bringing a client’s vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don’t exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to focus on to grow the business—it’s feeling pretty intense for all of us. So… let’s talk about it!

In this Q1 episode of The Table series, LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe are back for a refreshingly genuine conversation about financial and marketing changes they’re making in 2025 after seeing what their 2024 reviews revealed. Hear brilliant untapped marketing strategies, the one place you should never not invest in, the importance of actively nurturing a community, and how to know what to do next to scale your business. All that and more in this week’s Coaching Corner—let’s begin!

Grab all the links and resources mentioned in this episode at

https://successbydesign.coach/podcast/b/Finances-budgeting-and-marketing-for-interior-designers

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This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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In this solo episode, we're honing in on what it takes to build a business legacy. That may sound like nailing jello to a wall, but there are specific, actionable steps you can take to make this happen!

This isn’t just about scaling your firm or making a name for yourself. This is about creating something that lasts well beyond your time in the industry. It’s about shifting focus from those short-term wins—and instead planning for an impact that resonates, endures, and even gives back to the community. 

This episode is crafted especially for interior designers ready to elevate their business, create meaningful impact, and set the groundwork for a lasting legacy. Be sure to stay for the bonus insight in this week’s Coaching Corner!

Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/build-a-sustainable-business-legacy

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Unless you’re a drafter, most of us in the interior design world loathe technology. But it’s a necessary part of the job when it comes to running a business. So… how can tech support the design process and in scaling a business? My tech go-to, Danny Marsh, joins us for this episode! Danny shares technology challenges unique to interior designers, emerging tech trends, how certain software can actually hinder business growth, and a bit about his tech firm that’s just for interior designers. You’re especially going to want to stick around for this week’s Coaching Corner—featuring a very special guest!

Grab all the links and resources mentioned in this episode at

https://www.colorworks.coach/podcast-library/b/technology-and-automation-for-interior-design

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This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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