Mastering the Business of Interior Design: Success by Design

Send Katie a Text Message!!

If you’ve ever said, “I gave a discount just to keep the client happy,” this episode of Success by Design is for you.

In this week’s Projects to Profit series, I'm pulling back the curtain on one of the most common traps interior designers fall into: discounting. What feels like a quick win for keeping a client can harm your profit margins, dilute your brand, and erode your confidence as a designer.

Check out the full show notes and other resources at 

https://successbydesign.coach/podcast/b/the-hidden-costs-of-discounting-your-interior-design-services

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

This week, we’re kicking off a six-part series I’m calling "Turning Projects into Profit." As designers, we pour our hearts into projects that photograph beautifully, but sometimes those same projects barely move the financial needle. I know that tension well because I’ve lived it in my own business. That’s why this series is all about helping you stop leaving money on the table and start building a business that fuels your creativity and pays you well.

And we’re starting with one of the biggest traps in our industry: free consultations.

Check out the full show notes and resources at

https://successbydesign.coach/podcast/b/how-to-turn-consultations-into-paid-opportunities

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

What every designer needs to know about neuroaesthetics, biophilia, and charging what you're worth. 

In this episode of Success by Design, I'm sitting down with Mike Peterson, founder of Science in Design, to explore how neuroscience is validating what designers have known intuitively for years: beautiful spaces make people feel better. Now we have the data to prove they also make people healthier.

Check out the full show notes and resources at

https://successbydesign.coach/podcast/b/design-heals-the-secret-sauce-top-designers-are-using-to-charge-more

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

What happens in Vegas doesn’t stay in Vegas — especially when Success by Design gets the inside scoop from the market floor. In this week’s can’t-miss episode, Katie sits down with Diana Ruston on her team and fresh off the plane to unpack the good, the bad, and the downright bizarre from the latest Las Vegas Market.

This isn’t just another trends episode. It’s a no-holds-barred conversation about what’s really happening in design — from West Coast market shifts to high-gloss regrets and why petrified wood may just be the hero we didn’t know we needed.

Check out the full show notes and resources mentioned at 

https://successbydesign.coach/podcast/b/vegas-market-2025-bold-interior-design-trends-and-statement-decor

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Interior designers, mark this moment: this is not just another podcast episode—it’s a masterclass in how to lead your business through chaos. In the latest quarterly roundtable, I invited two of the most respected minds in our industry, LuAnn Nigara and John McClain, to sit down and discuss their insights. But not just any shop. We dove into the murky waters of economic uncertainty, a topic that’s foggy at best and terrifying at worst.

And trust me, you’re going to want to eavesdrop.

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/Interior-Design-Business-Strategy-That-Works-in-a-Downturn

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

What if the answer isn’t more ads, more hustle, or more burnout?

In this week’s episode of Success by Design, I drop 7 zero-cost, high-impact strategies to attract interior design clients without spending a dime. And no—it’s not just “post more on Instagram.”

This episode is the grounded, practical pep talk you didn’t know you needed. Perfect for designers in a season of growth, reset, or re-alignment.

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/7-strategies-to-attract-interior-design-clients

Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

As an interior designer, you pour passion, creativity, and dedication into your business every single day. But what happens when the market slows, projects stall, or uncertainty creeps in? It’s not about if—it’s about when. But here's the good news: you don’t have to panic. You can proactively prepare.

In this episode, Katie is diving into actionable strategies specifically crafted for interior design professionals facing a slowdown.

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/interior-design-business-tips-to-thrive-during-slowdowns

Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Discover how Rachel Ogburn boldly transitioned from real estate to interior design, harnessing clarity, courage, and confidence to build a thriving and fulfilling business.

In this episode, Rachel candidly reveals how she overcame deep-seated fears of rejection and uncertainty, leveraging coaching, community support, and self-belief to dramatically transform her career and mindset.

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/wondering-if-coaching-is-worth-it-Rachel-says-yes-here-s-why

Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Want to boost your creativity, skyrocket your productivity, and reignite your passion for design? It might be time to step away.

In this episode, I'm revealing why intentional, strategic rest isn't just nice—it's essential for interior designers aiming for sustainable success. Whether you're running a growing six-figure firm or managing a booming seven-figure business, stepping away might be the secret weapon you're overlooking.

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/how-strategic-breaks-unlock-your-full-potential-as-an-interior-designer

Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Ever wonder why some interior design firms seem to glide through the ups and downs of business effortlessly, while others always seem stressed about finances? I've learned the key difference is simple but powerful—knowing your numbers.

This week,  I'm sharing exactly how I've structured my business around clear, reliable financial practices. Understanding my numbers has enabled me to make informed decisions, avoid unnecessary stress, and sustainably grow my firm.

Check out the full show notes and other resources at 

https://successbydesign.coach/podcast/b/know-your-numbers-cash-flow-taxes-accounting-for-interior-designers

Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website