Mastering the Business of Interior Design: Success by Design

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Ever feel like your interior design business runs you, instead of you running it? You're not alone. But what if the secret to effortless growth, standout projects, and loyal clients isn’t found in the latest trends or marketing hacks, but within the core of your business itself?

In this episode, I'm revealing the hidden power of transforming your mindset, clarifying your purpose, and building strategic systems—shifts that profoundly reshape your business from the inside out.

Ready to transform your business at the deepest level and see it ripple outward into exceptional results?

Listen now and start reshaping your future—by design.

Check out the full show notes and other resources at 

https://successbydesign.coach/podcast/b/inside-out-interiors-core-strategies-for-designers

Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.com

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Every interior designer has a unique “genetic code”—their style, values, and creative philosophy. But are you consciously tapping into yours to truly stand out and attract your ideal clients?

In this episode, we’re diving deep into how your Design DNA can fuel purposeful, profitable, and authentic growth for your practice.

Check out the show notes and other resources at 

https://successbydesign.coach/podcast/b/design-dna-unlock-your-firm-s-true-potential

This podcast is brought to you in partnership with Leah Bryant Co.

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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In an industry constantly evolving with trends, technology, and shifting client expectations, building an interior design business that's both creatively inspiring and strategically sound has never been more critical. But how exactly do you create a design empire that can withstand change, scale sustainably, and flourish over the long haul?

In this episode, we’re pulling back the curtain on what it means to go deep—creatively and strategically—to establish an interior design firm poised for enduring success. Whether you're grappling with scaling your team, diversifying your services, or integrating cutting-edge tech like VR and smart home automation, this episode offers insights you won’t find anywhere else.

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/building-a-future-proof-interior-design-business

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

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Send Katie a Text Message!!

Interior design is more than stunning blueprints, curated Pinterest boards, and beautifully staged reveals. True design excellence—and sustainable business success—begins when we move beyond surface-level planning and dive deeper into our purpose, passion, and personal values.

In this episode, we explore how you can authentically scale your interior design business, ensuring your growth aligns with your deepest values and highest aspirations. From defining your unique design ethos to streamlining systems and fostering meaningful client relationships, this episode is your guide to scaling with integrity, authenticity, and soul.

Check out the full show notes and mentioned resources at 

https://successbydesign.coach/podcast/b/Beyond-the-Blueprint-Scaling-Your-Interior-Design-Business-with-Soul

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Ever wondered how to attract seven-figure interior design clients? In this episode, I sit down with the talented John McClain, known for mastering high-value, luxury projects. This conversation is packed with insights you won’t want to miss!

John reveals how he evolved from accepting "anyone with a heartbeat and a checkbook" to becoming a sought-after designer in the luxury market. It’s about aligning your core values with client expectations—and why taking calculated risks is crucial.

Curious about John's "Two Truths and a Lie"—did he write for Fashion Police, fire a client over her wardrobe, or leave design school to immediately work with an A-list celebrity? Tune in to find out!

If you’re ready to elevate your brand and transform your client relationships through intuition and authenticity, this episode is for you.

Check out the show notes and resources mentioned at 

https://successbydesign.coach/podcast/b/attracting-luxury-interior-design-clients-with-john-mcclain

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This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Have you ever felt unsure how to structure your design packages or nervous about raising your prices, even when you know you're worth it? You’re not alone.

Katie is exploring exactly how to craft irresistible, premium design packages tailored specifically for high-end residential and commercial clients—those ready and willing to invest significantly in quality and transformation.

This episode is a must-listen if you're ready to step into your worth, simplify your business processes, and secure high-budget design projects.

See the show notes and resources at
https://successbydesign.coach/podcast/b/packing-and-pricing-for-high-end-interior-design-clients

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want.

In this week’s episode, Katie dives into how leveraging demographic and psychographic data can dramatically transform your interior design business. 

Did you know that, according to recent HubSpot research, businesses that clearly identify their target market can experience a revenue increase of up to 760%?

Check out the full show notes and resources at 

https://successbydesign.coach/podcast/b/defining-your-ideal-interior-design-client

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe’s journey is an inspiring example of how transformative the right support can be, even if your business isn't struggling but simply ready for more.

See the full show notes and resources at 

https://successbydesign.coach/podcast/b/How-Coaching-Helped-Zoe-Master-Pricing-Pivoting-and-Hiring

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

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Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Are tariffs making you anxious? You're not alone. In this must-listen podcast episode of The Table, Katie is joined by industry heavy-hitters Laurie Laizure, Rick Campos, and Dr. Jennifer Chukwujekwe to tackle the tariff turmoil head-on.

From staggering markups and shifting vendor dynamics, to managing client expectations and maintaining your profits, our experts share actionable strategies to weather the storm—without sacrificing your ethics or your sanity.

See the full show notes and resources at 

https://successbydesign.coach/podcast/b/navigating-tariffs-turmoil-and-trust-for-interior-designers

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Think tariffs don’t affect you? Think again. On this episode of Success by Design, Mastering the Business of Interior Design, Katie breaks down exactly why interior designers must care about these seemingly distant policies—and how tariffs quietly ripple through every project, influencing your pricing, timelines, and creative choices.

Plus, Katie teases next week's roundtable featuring three industry powerhouses who reveal unexpected opportunities and brilliant strategies born from navigating tariff turmoil.

See the full show notes and resources at 

https://successbydesign.coach/podcast/b/tariff-talk-navigating-the-hidden-costs-impacting-your-interior-design-clients

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website