• The differentiator is PEOPLE and their LIVES first, profit comes second.
• Profit growth is a result of the leader's emotional maturity and emotional intelligence.
• Numbers don't get people into action, how you impact those you lead will drive the numbers.
• How leaders churn through agents by focusing only on the science, the numbers.
• Deep psychological and emotional bonds with those you lead move the numbers.
• Understand what each agent responds to best and lead accordingly.
• Know why each agent is doing what they do.
• All the best tools and leads won't win, the best people win.

-Learning alongside the team leader as the organization grows

-How to have a healthy marketing director/team leader healthy business relationship

-You must have an entrepreneurial mindset, not employee mindset

-Staffing a marketing department

-Allowing space for creativity while hitting deadlines

-Go all GAS in a market downturn

-The importance of keeping the balance of big media and little media

In this interview, I sit down with Miranda Drexler, COO of Affinity Real Estate as she shares her journey from ISA to COO

• Don't ask or expect something, volunteer to do more where it's needed and get noticed
• Specific strategy to immediate implementation
• Demonstrate Drive and Action First and skills second
• Leadership philosophy of be heard, buy-in and then be all in
• Framework to follow in the first 90 days in a new job for anyone
• Have core values that map to exactly how you act daily

In this episode with Zandra Ulloa we talk about her remarkable path from individual agent to a team closing over $550 Million. Here is some of what we discussed...

Years 1, 2, and 3 were 4, 42, and then 65 closings and it was time to build a team

The Red, Yellow, Green System of Scaling

Great retention because of clarity in the interview process

Don't waste time thinking about who you are supposed to be, be crystal clear on who you are becoming

Come as you are but don't stay there

Just because you can afford staff doesn't mean you need to hire more staff

Live by 3 non negotiable a day

Without boundaries and strict adherence to your calendar, you will not grow

Join me for a great conversation with Amy Wienands as she shares her journey from door-knocking to a perennial top team in North America.

• The progression from a single agent selling 130 homes a year to a team that sold over 700
• Mindset over Skillset Every Time
• Old School is the New School
• The Power of Big Media and Little Media
• Walk With Purpose, Energy, and Passion While being approachable and humble
• Follow Your Gut
• Do the business for impact, not transactions
• Take risks and bet on yourself

• The Moment David Discovered He Could Build A Team Similar to Those He Had Looked Up To For years
• The Biggest Discovery On His Broken Road Of Growth
• What Team Leaders and Agents Need To do In The Market of 2023
• How The Navy Seal Model is Just Avoiding Personal Issues
• Profit is driven In the heart, not the spreadsheet or P and L
• Accountability doesn't call people out, it calls them up
• It's Not How You Say Hello, It's How You Say Good Bye
• 6 Ways To Grow Your Business
• How many agents should a team recruit in 2023

And so much more….

David Brooke is the founder and the Team Leader of Brooke Team at eXp Realty; a vibrant, ever-growing team of energetic, knowledgeable, and dedicated agents committed to providing their clients with an experience that reflects the company's vision statement "demand excellence." David holds himself and his team to the highest standard of integrity. His valued clients can be confident of exceptional customer service throughout the entire transaction process; whether buying, selling, or investing.

David and his team are dedicated to consistent growth, both professionally and personally. Their strategic training and education in all areas of real estate practices and procedures are an integral part of the company's culture. In addition to being a licensed real estate agent in both CT and MA, David's background as a licensed real estate appraiser brings added value to his client services and an increased depth of knowledge. Utilizing state-of-the-art technology and offering step-by-step support and guidance, clients are supported by David and his committed team so they can succeed.

✅ How 60 Agents Average 30 Plus Sales In A year (NO Zillow)

✅ Almost 2,000 Transactions with just 2 ISA's

✅ Developing Leadership From Within The Organisation

✅ Leads and Tech or People?

✅ Keys To Navigating A Changing Market

✅ How To Exit People the Right Way

✅ The Good and The Bad of Leads

✅ Resilience and Personal Development Grow a Business

- Making good Persona and Personnel Decisions is the #1 Skillset Required To Grow A Business

- They are not YOUR agents, they are your business partners

- My job is to hire agents and staff who are smarter than me

- An interview process that encourages multiple interviews with the competition

- How to build a culture with 95% retention and $17 Million Per Person Productivity

- Treat all agents not as they are, rather as who they are becoming

- One of the biggest line item expenses is for culture and retention

- You will keep and get more of what you are grateful for and lose that you are not

- Sense of entitlement by team leaders stunts growth

- Allow open and honest feedback to allow growth

- Move towards any and all problems quickly and responsibly

- Don't quit trying to get the team building right

- You are a hostage if you don't recruit

- Letting go of top producers who don't fit, grows productivity

- Family, Fitness, and Faith First

- Your agents watch closely how you live your life

- We don't take calculated risks, we make calculated decisions

- How losing a top producer allows growth to happen

- How to achieve 100% Customer Service Score

- How interviewing and onboarding has contributed to growth

- Agents who show up at the office the most are the quickest to get into productivity.

- Mandatory mentorship makes for productivity and retention.

- Who and when to hire during a period of massive growth.

- Availability is everything

- An environment of productivity without dependency