“There is nothing better than getting out in the community, delivering amazing sessions, and using paid digital marketing so that you can see the exact cost per lead and return on investment that you're getting.”

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares five common ways gym owners unnecessarily spend money and offers practical advice on how to avoid these financial pitfalls. Devin stresses prioritizing spending on aspects that genuinely contribute to business growth and avoiding common financial traps.

Get ready to engage in today’s episode!

Timestamps:

(00:18) - The Flooring Fiasco: Investing Wisely in Your Gym's Foundation

(02:43) - The Buildout Blunder: Why DIY Can Cost You More

(04:17) - The Merchandise Mistake: Rethinking Apparel as a Marketing Tool

(06:37) - The Marketing Misstep: Avoiding Ineffective Print Ads

(07:57) - The Fake Work Trap: Focusing on What Truly Matters

(09:40) - Conclusion: Smart Investments for Gym Success

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