Med Spa CEO

Welcome to The Skin CEO podcast!

In this episode, I chat with Milan Kowalewski of Milan Marketing and Media. Milan is an online marketing strategist who helps his clients connect their marketing efforts into one seamless marketing machine.

We unpack how to plan your content strategy based on where your prospects are currently at in the buyer's journey and how to differentiate yourself from your peers and competitors.

You can connect with Milan on his website, podcast and Instagram:

Milan Marketing and Media: https://milanmarketingandmedia.com/

Online Marketing and Media Podcast: https://milanmarketingandmedia.com/the-aesthetic-marketing-podcast/

Instagram: instagram.com/milanmarketingandmedia

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo

Don't miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, "How to Get More Booked Appointments on Social without Overwhelm and Stress." Sign up now at www.heatherterveen.com/register

Welcome to The Skin CEO podcast!

In this episode, Marika Beroukas of The Aesthetic Creative, is on the podcast to unpack how to elevate your brand while tapping into your story, mission and purpose.

Marika is a designer, content curator and brand invigorator. She's passionate about helping aesthetic businesses align their brand aesthetic with their purpose. This is beyond just the pretty visuals and photos (although she creates those, too!).

You'll want to check Marika's beautiful brand and visual storytelling out on her website: theaestheticcreative.com as well as follow her on IG: @theaestheticcreative

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo

Don't miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, "How to Get More Booked Appointments on Social without Overwhelm and Stress." Sign up now at www.heatherterveen.com/register

Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)

(Please note this episode of The Skin CEO podcast was recorded pre-COVID-19 crisis and mandatory sheltering in place in March 2020.)

In this episode, FB & IG ads manager, Tammy Cannon, is back on the podcast to discuss key strategies to successfully rock your FB & IG advertising in 2020 and beyond!

Previous episodes mentioned during this episode:

http://www.heatherterveen.com/4-simple-steps-to-attract-new-patients-with-facebook-ads/

http://www.heatherterveen.com/avoid-these-social-media-mistakes/

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo

Don't miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, "How to Get More Booked Appointments on Social without Overwhelm and Stress." Sign up now at www.heatherterveen.com/register

Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)

(Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.)

Follower count got you down? Then this episode is for you.

✨Why follower count doesn't matter as much as this ONE thing.

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo

Don't miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, "How to Get More Booked Appointments on Social without Overwhelm and Stress." Sign up now at www.heatherterveen.com/register

Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)

(Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.)

How personal should you be on social media?

Let's discuss...

✨The #1 question to ask that will help you determine how personal your content should be. ✨Should you have a personal IG and a business IG? ✨The best way to determine if you've got the right balance

Have you ever struggled with this on social?

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo

Don't miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, "How to Get More Booked Appointments on Social without Overwhelm and Stress." Sign up now at www.heatherterveen.com/register

Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)

(Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.)

How to stand out in a crowded market on social so you can:

✨Capture more attention ✨Separate your business from the competition ✨Charge more!

In this video, we discuss:

1. Why you can't be a generalist
2. How to focus on your offer (NOT your product and services and how they're not the same thing)
3. Establishing a proprietary way of doing things (sounds complicated, but you probably already have one)
4. Being opinionated (Say what? Yes, your opinions matter!)

Which one of these speaks to you the most?

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo

Don't miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, "How to Get More Booked Appointments on Social without Overwhelm and Stress." Sign up now at www.heatherterveen.com/register

Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)

(Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.)

Let's talk about why social media feels like a drain and what to do about it.

The questions I often get asked:

"Heather, how much time should I be spending on social media?"

"Facebook or Instagram just takes too much time!"

"I don't have time to figure out all the things when it comes to FB/IG!"

✨Let's unpack these questions a bit shall we?

✨The biggest mistakes most aesthetics businesses are making with their social "planning" right now

✨There is a much better way to approach social media for your aesthetic business

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo

Don't miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, "How to Get More Booked Appointments on Social without Overwhelm and Stress." Sign up now at www.heatherterveen.com/register

Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)

(This episode of The Skin CEO podcast was recorded LIVE in The Skin CEO community. If you want to join us in the community click here: https://www.facebook.com/groups/theskinceo)

Are you thinking to yourself: "2020 is turning out to be a dud!"

I hear ya. This year has been anything but typical.

The pandemic has made it so most businesses have had to temporarily close their doors.

But, what if the current circumstance was an opportunity rather than a setback?

I believe the aesthetic businesses who see it this way can set themselves up for a truly remarkable year.

Listen in as we discuss how to make 2020 your breakthrough year!

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo

Don't miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, "How to Get More Booked Appointments on Social without Overwhelm and Stress." Sign up now at www.heatherterveen.com/register

Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)

This special episode of The Skin CEO podcast was recorded in response to the growing stress and pressure aesthetic business owners are feeling in response to the global pandemic.

Some members of The Skin Socialite community asked the question: "How do we show up on social in times like this?"

It's no question that we are entering uncharted waters when it comes to operating our businesses and showing up for our communities. Today I'll be sharing some mindset tips and strategies for continuing to show up on social media during this time.

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join.

Don't miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, "How to Get More Booked Appointments on Social without Overwhelm and Stress." Sign up now at www.heatherterveen.com/register https://www.facebook.com/groups/theskinceo

This week's episode is the third in a 3-part series called "The real skinny on achieving your big, audacious dreams in your aesthetic business."

This series was born out of the false beliefs and thinking I see many aesthetic and skin professionals fall victim to.

This thinking holds most aesthetic businesses back from reaching their true potential.

But that's not going to be you, friend!

I'll be honest, some of what I say may be tough for you to hear.

But mostly, I hope you leave the episode empowered to take full responsibility to go after the business of your dreams.

I recommend listening to parts 1 and 2 in the series before listening to this episode.

This episode is titled: "The Path to Your Dream Business." (Part 3)

We unpack 5 factors to lead you to creating the business of your dreams:

⤗ Commitment.

⤗ Strategic game plan.

⤗ Community & Support.

⤗ Accountability. (With self-integrity being the center.)

⤗ Embrace failures and setbacks.

Things mentioned in this episode:

• The Skin Socialite subscription membership. (http://www.theskinsocialite.com)
• Sarah Blakely (https://www.spanx.com/saras-world)
• Heather's Instagram: https://www.instagram.com/heatherterveen/