Med Spa CEO

Today we're going to chat about my top 2021 marketing predictions and trends I see having prominence this year.

2020 wasn't your average ordinary run of the mill year.

It was a doozy. And it has globally changed the trajectory of how many of us work, consume, play, learn, entertain...to name just a few things affected.

Some of these affects will likely be temporary and some will have a permanent lasting effect on the way we do business. With that in mind, I want to share what I think will be popular and effective marketing strategies this year.

Tune in to dive into my Top 7 Predictions in marketing for 2021 and beyond to learn how you can best position yourself in front of your clients and potential clients in the coming year.

Overall, I'm super optimistic about the potential for 2021 to be a breakthrough year for many of you. Those of you who have already embraced social media marketing and are working on an online education component will really reap the benefits this year in particular.

And those of you who haven't quite yet, now is the time! Believe it or not the online landscape as a marketing and business growth channel is still in its infancy.

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I'll be sure to reshare over on our stories and connect with you there. Take care, friend.

LINKS MENTIONED IN THIS EPISODE:

If you'd like to take your business to the next level in 2021 by incorporating virtual products, join me for my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass

I sabotaged some of my own goals in 2020. Wanna know how? Confusion.

I spent too much time in confusion… trying to do too many things, listening to other influences before my own intuition and stagnating in analysis paralysis.

When I realized this, I sat myself down, determined to get clarity.

I simplified. I cut out what was no longer serving me. I set my primary focus for 2021 and went all in!

Without indecisiveness, fear, or clinging to what anyone else was telling me I should be doing.

Action brings clarity.

If you'd like to get help with your primary social channel be sure to consider joining us inside of The Skin Socialite community.

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen. I'll be sure to reshare over on our stories and connect with you there.

Take care, friend.

LINKS MENTIONED IN THIS EPISODE:

Watch my FREE masterclass, How To Get More Booked Appointments on Social Without Overwhelm and Stress: heatherterveen.com/register

In today's episode, we chat about how to plan your goals so you can achieve greater success in your business this year!

When goal planning, do you dream up new goals or do you start by asking what is no longer serving you? Let me explain WHY both are necessary.

Do you want to learn about PUSH and CONSISTENT goals and how to incorporate both this year to accomplish the biggest desires you have for your business?

Are you ready to commit to a big, audacious, scary goal for this year?

Let's say NO to being afraid of failure and instead viewing setbacks as feedback to allow us to move forward FASTER!

Join me and get ready to crush it so at the end of this year you can say you have propelled your business forward more than any other year because you planned it that way.

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen. I'll be sure to reshare over on our stories and connect with you there.

Take care, friend.

LINKS MENTIONED IN THIS EPISODE:

If you'd like to take your business to the next level in 2021 by incorporating virtual products, join me for my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass

In today's episode, we chat about growth strategies for your business that actually work!

Whether you are a product based (digital or physical) or service based aesthetic business, this applies to you!

The question is: Which is more effective? Free or paid?

There are a lot of schools of thought on this topic. If you are a Skin Socialite member you've already discovered why a combination of the two strategies is likely going to make the most sense and be most effective

Want to learn what S.L.O.W. and F.A.S.T. mean and how it pertains to the growth of your business? …Listen on!

We are teaching you how to fill your audience buckets (and what those are!) and why this serves you long term for both organic and paid growth.

Are you lost on how to effectively grow your audience online? Or intimidated about using paid ads? We decided to have this chat just for you!

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and Tammy (@themultipassionatepreneur) and we'll be sure to reshare over on our stories and connect with you there. Take care, friend.

LINKS MENTIONED IN THIS EPISODE:

You have more expertise than you probably realize! If you aren't offering online products you are likely missing out on an entire stream of revenue. Watch my FREE masterclass, 3 Secrets to Creating Your Online Aesthetic Business to learn more: http://www.heatherterveen.com/masterclass

Ready to dive into paid ads and not sure where to start? Tammy Cannon has ALL the expertise you could possibly need. Head over to her site and check out her blog and podcast for more info: https://www.themultipassionatepreneur.com/[/et_pb_fullwidth_code][/et_pb_section]

In today's episode, we chat about why your offers sound like everyone else's.

No matter what type of aesthetic business owner you are...whether you're an aesthetician, med spa owner, nurse/PA injector, a plastic surgeon or derm, you likely have competitors who offer very, very similar services in your local market.

This begs the question: How do you stand out?

This isn't a new topic around here...if you've been listening to the show or following me or are a Skin Socialite member you've likely heard me chat about this before, BUT many of you still have the same boring, run-of-the-mill aesthetic offerings.

This episode is devoted to helping you think outside of the box when it comes to establishing an offering unlike any other aesthetic business in your local market.

So, what say you dear CEO's. Are you currently swimming in a red ocean? Do you want to create stand out offers that separate you from what all the other aesthetic competitors are doing in your market? I sure hope so.

One final word of encouragement: creating stand out offers requires a certain type of courage because it means you are going to be doing something a bit different than your peers and this will be uncomfortable and feel "risky" BUT it's the only way to create a true blue ocean for your business.

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and @theskin.ceo and we'll be sure to reshare over on our stories and connect with you there. Take care, friend.

LINKS MENTIONED IN THIS EPISODE:

Watch my FREE masterclass, How To Get More Booked Appointments on Social Without Overwhelm and Stress: heatherterveen.com/register

I was chatting with an aesthetician inside TSS. Let's call her "Jane" for the purpose of this conversation. And Jane asked me to take a look at her Instagram account to see if there was anything she could do to improve. And I look at Instagram accounts all.the.time inside of TSS. Overall, things looked fairly solid...her profile was optimized, she was writing her captions in a way that could be easily read, her images were pretty and well lit, she was using hashtags…

Her IG was good, BUT I gave her some ideas on how she could take her content and marketing from good to GREAT...today I'm going to share some insights from those recommendations.

People talk a lot about how to grow on social media. What are the latest and greatest hacks and tactics. BUT all the growth hacking in the world will not out-punt good, solid credibility-building content that positions you as the authority and expert in whatever your speciality is.

7 different types of content you could be using

• Carousel posts with tips and steps for your followers to swipe through.
• Infographics
• Direct-to-camera videos where you are teaching.
• Behind-the-scenes videos where you are showing in-action shots.
• Personal letter style emails
• Email opt-in showcasing a hero piece of content or training
• Weekly/monthly proprietary content: Blogging, podcast, YouTube

Links mentioned in this episode:

The Skin Socialite Waitlist: heatherterveen.com/join

Today's episode is actually a clip from a coaching call inside of The Skin Socialite membership. I fielded this outstanding question from one of our members:

"A little background. I am a solo aesthetician and a mother, wife, and my books are busting at the seams. I'm to the point that I really want to hire another esthetician but I also want to fix things in the back end before I have someone else that I am responsible for. A place that I don't have the mental capacity to tackle is my email LOL. I am wondering if you are available for hire or if you have a recommendation for someone that I can hire to write all my email copy and upload them. Or just any help would be great. Mentally I'm so exhausted and this would be a huge weight lifted off my shoulders." ~TSS member

In this episode I discuss:

• What questions to ask yourself when deciding whether or not you should hire another aesthetician/nurse/clinician OR some backend help. In this case, we're deciding on a virtual assistant for the back end help.
• The step-by-step instructions on how to go about finding and hiring a virtual assistant.
• Where online you can find a virtual assistant
• Where locally you can find a virtual assistant
• Mistakes to avoid when hiring your virtual assistant

Fave quote: "It will feel as if you're slowing down initially, but the result will end up producing faster growth in the long run." ~Heather Terveen

Links mentioned in this episode:

Upwork: https://www.upwork.com/

People per hour: https://www.peopleperhour.com/

Fiverr: https://www.fiverr.com/

Hire my mom: https://www.hiremymom.com/[/et_pb_fullwidth_code][/et_pb_section]

What does it really take to become THE go-to place in town?

Today we are chatting with Melissa Pruett, founder of MELT by Melissa in Scottsdale (soon opening their second location in Phoenix), a self-care studio focused on Brows, Microblading, Skin, Lash services as well as an Academy for training aestheticians on the art of brows and lash extensions.

In this episode Melissa and I discuss:

• How she ended up starting MELT and what her first few years in business were really like.
• Melissa's best advice for new aestheticians looking to grow their expertise and clientele.
• Being good at delivering a service is one thing, BUT being able to lead a team, wear a CEO hat AND teach/coach others to deliver that service are other skills entirely. Melissa discusses what leadership means to her and how she's been able to grow such a kick-butt team for MELT.
• This entrepreneurship gig ain't for the faint of heart. Melissa shares why her personal development journey has gone hand-in-hand with her business growth.

Fave quote: "If you want to be in the top 5%, you have to be willing to do what 95% of others aren't willing to do." ~Melissa Pruett

Where to connect with Melissa and her team:

MELT by Melissa website: https://meltbymelissa.com/

MELT by Melissa Instagram: https://www.instagram.com/meltbymelissa/

Melissa's Instagram: https://www.instagram.com/melissapruett24/

Take the dang LEAP.

Hey CEO's I'm so thrilled and honored that you are joining me for another episode of The Skin CEO podcast.

It has been anything but business as usual in 2020 and it has many of us taking stock of our businesses, goals and visions for ourselves in general.

I've had many aesthetic business owners share the hard questions they're asking themselves. And I think there is so much opportunity right now for you. I actually believe that the *uncertainty* over the last few months will enrich your life and business for the long-term in a way no booming, perfect economy can.

If you choose to see the possibility in this current climate, the current economy, the current Pandemic then opportunities will begin to present themselves to you.

Opportunities you can't even imagine right now.

No matter what has happened.

BUT you have to be open to them.

And even more importantly you have to have the courage to act on them.

In this episode we unpack 6 ways to help you take the leap on your big A#$ goals when your mind is telling you to stay put.