Med Spa CEO

Have you ever struggled to make a business decision? There are so many factors that play into our decision-making that sometimes we become paralyzed.

You may or may not know I recently decided to close down my membership program, The Skin Socialite. Today I want to share with you why and how I made the decision, including the simple, effective formula I use to put it all in perspective.

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I'll be sure to reshare over on our stories and connect with you there.

LINKS MENTIONED IN THIS EPISODE:

For a limited time, I am offering a 12 month All Access Pass to EVERYTHING inside of TSS! That's right, you get all the images, captions, trainings and more for a low one-time fee. Click here for details: https://heatherterveen.thrivecart.com/the-skin-socialite-annual/

Why do we buy? Why do we purchase the things that we purchase? Why do we say to ourselves I don't want to spend the money on that versus I'm SOOO buying that. We think that we are making reasonable, rational, even methodical purchasing decisions, which just isn't true. We make our buying decisions almost entirely based on emotions.

Crazy, right?

I want you to know that making yourself irresistible to potential customers is entirely possible for you. I'm going to share some strategies and tactics around doing this effectively, plus why your thoughts and beliefs are even MORE important than the strategy.

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I'll be sure to reshare over on our stories and connect with you there.

LINKS MENTIONED IN THIS EPISODE: Level up with my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass

You are not going to magically get more sales just by adding in another skincare product line, laser technology or treatment modality. It's not going to happen by switching filler molecules. Contrary to what some sales reps may tell you.

This happens so often where we want to improve our monthly revenue, but we aren't pulling the correct lever in our businesses to make that happen.

So how do you know if you need to improve your offer or focus on the marketing, sales or delivery?

Join me for this week's episode to find out!

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I'll be sure to reshare over on our stories and connect with you there.

LINKS MENTIONED IN THIS EPISODE: Level up with my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass

This episode was originally recorded inside my Aesthetic Social Success course, but it's a goodie so I wanted to share it with you here!

Learn the psychology behind why people buy so you can craft offers your clients really want!

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I'll be sure to reshare over on our stories and connect with you there.

LINKS MENTIONED IN THIS EPISODE:

Level up with my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass

This episode was originally recorded inside The Skin Socialite membership, but it's full of so much relevant information that I wanted to share it with all of you!

If you're interested in growing your following while strategically getting your services in front of more local folks, then this action class is for you!

While the steps in this action class may at first glance appear to be incredibly SIMPLE, that does NOT mean it's going to be easy.

Join me to learn the actionable steps AND mindset strategies you will need to make local networking on social media successful for your business.

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I'll be sure to reshare over on our stories and connect with you there.

LINKS MENTIONED IN THIS EPISODE:

Level up with my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass

Today's episode has been a long time coming. Even pre-pandemic this was a topic I have been asked about and a topic I have a unique perspective on because of my experience in all three of the business models I'm going to be chatting about today.

Back in 2009 when my first daughter was a baby I decided to stay home for the first year of her life because the Med Spa I was working at decided to close its doors during my maternity leave when the 2008 crash happened. About barely a year into my stay-at-home motherhood I knew I didn't want to continue to stay-at-home without having at least a virtual side hustle so I started investigating opportunities online. I started seeking out ways to make money that were a bit entrepreneurial and I stumbled across some stories of people having success with ecommerce.

I launched my first products for my ecommerce business shortly thereafter and had some success with it and did hit the six figure in gross sales within the first 12 months. A year or so after this I started consulting and offering some done-for-you funnel help as well and sold packages that were in the north of 5-figure range. A year or so after that started launching digital products and have sold into the 6-figures with online courses and digital products as well. The reason I'm giving you some metrics is that I am going to give you my personal opinion based on my experience comparing selling higher end services to ecommerce products to selling virtual + digital products.

Today I want to chat about each business model type and tell you what I think are the pros and cons of each so you can make your own decision on which may be a fit for adding in to your current business model.

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I'll be sure to reshare over on our stories and connect with you there.

LINKS MENTIONED IN THIS EPISODE:

If you're listening to this episode in real time then tomorrow night (March 3rd, 2021) I will be hosting a live virtual workshop called Live Workshop Star where I'm going to be teaching you how to plan, create and launch a live workshop in 14-days so that you can bring in a quick cash injection into your business, position yourself as an expert in your field and maximize impact for the people you serve. And there will be some really cool bonuses and lifetime access to the replay so no worries if you can't join us live. If you'd like to get all the details (or get on the waitlist for next time if you are listening after the fact) you can go to heatherterveen.com/star.

2020 has forever changed the way we work, play, communicate, connect, receive services, travel, to name just a few. As I record this episode at the beginning of 2021, the full impact of the global pandemic has yet to be realized. Truly.

Which of these changes in how we live will be temporary and which will be forever changed? The truth is we don't know yet.

What we do know is that those of us that adapt and look for the opportunities through the uncertainty will be the ones who ultimately succeed.

I've done a lot of reflecting recently on how I can best serve in this space. And I want to be more open and honest with my thought process on how I make business decisions and where I really see us focusing our efforts in 2021.

What I've discovered since chatting with many of you who are interested in launching an online course and becoming an educator (or you already are an educator or trainer and you just want to have the tools to scale what you're already doing well) is that you're a little intimidated on where to actually start.

I want to share with you a strategy to help you get your online educator feet wet that doesn't involve a lot of money or time investment on your part.

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I'll be sure to reshare over on our stories and connect with you there. Take care, friend.

LINKS MENTIONED IN THIS EPISODE:

I am going to actually be hosting a live workshop all about...wait for it...live workshops on from 5-7pm PST (8-10pmEST) on Wednesday March 3rd that I'm calling "LIVE WORKSHOP STAR"

Plan, create and launch a Live Workshop in 14-days so that you can bring in a quick cash injection into your business, position yourself as an expert in your field and maximize impact for the people you serve.

If you are listening to this in real time close to when this podcast has gone live then I really recommend signing up for it. We're pricing it really, really low for this first time (sub $100) so you'll want to grab it while it's at this price, PLUS it will be a fun chance to join me Live. We have some amazing bonuses we're including this first go around, too.

Either way, if you'd like to have a way to bring in extra cash that doesn't involve a lot of extra time, money and tech than using the presell Live Workshop Star Method I described is a GREAT way to do it.

Sign up here: Live Workshop Star - www.heatherterveen.com/star

There are common excuses I often hear either from Socialite members or other aestheticians, nurse injectors, spa or med spa owners that reach out to me and they say things like:

"Heather, I'm just too busy to get to spend time each week on my marketing."

"Heather, can't I just hire you to do my social media for me?"

"I'm confused on where to focus my energy when there are so many social media options that I end up just procrastinating doing anything."

"I've spent time trying to consistently post on Instagram, but I just don't see how this is going to impact my business?"

Can you relate to any of these statements?

If you're listening to this podcast you probably can.

So today I want to unpack a simple, doable visibility plan for your business that I call the "One-At-A-Time Visibility Method."

This method of organizing your marketing and growth strategy is a real game changer for any of you that struggle with where to put your focus. We're going to help you get clarity around your marketing efforts NOW.

First, I'm going to break down the Method then I'm going to wrap up the episode with some additional ways to ensure you're getting the most bang for your buck when it comes to your marketing.

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I'll be sure to reshare over on our stories and connect with you there. Take care, friend.

LINKS MENTIONED IN THIS EPISODE:

Want to nail down the social aspect of your visibility plan? Watch my FREE masterclass, How To Get More Booked Appointments on Social Without Overwhelm and Stress: heatherterveen.com/register

Welcome CEOs back to another episode of the podcast!

We're first going to unpack the benefits of The Expert Effect. You may be thinking, 'This doesn't apply to me. I'm not an expert.' Trust me, you are, and it does.

I'm going to show you how to leverage this phenomenon to magically attract new opportunities and become a premium brand in your market.

Then we're going to talk about some mindset shifts you will likely need to make. Some beliefs you will likely need to let go of.

I want you to do this: shift your thought pattern around marketing YOU and your business. Let me tell you HOW.

Finally, we're going to talk about how you can work toward establishing The Expert Effect in your business.

Not sure how to get started in weaving this into your marketing plan? I've got you covered with my 5 Simple Steps.

Because the fantastic news is you don't need any fancy degrees, you don't need millions of followers or dollars, you don't need anyone else's approval (especially your peers) to do this, you just need some gumption, some grit and a long-term vision and why for creating an unstoppable business will have an amazing impact for your clients and your life.

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I'll be sure to reshare over on our stories and connect with you there. Take care, friend.

LINKS MENTIONED IN THIS EPISODE:

To really rock The Expert Effect, join me for my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass

It's a marathon, not a sprint. Yes, I'm talking about marketing. The key is to start where you are and train to get where you want to be.

Marketing doesn't have to be, and shouldn't be, overwhelming.

The first question to ask yourself is, "What am I actively doing to market my business?" and then, "What isn't serving me that I can eliminate?"

In this episode I am going to tell you the ONLY two things you need to do for marketing success.

We will discuss exactly what to layer into your comprehensive marketing plan.

And I will lay out the components of my funnel, where I keep it SUPER simple and still close the loop.

PLUS, stay until the end for my 2021 growth hacks (spoiler alert: last year's tactics won't work).

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I'll be sure to reshare over on our stories and connect with you there.

LINKS MENTIONED IN THIS EPISODE:

Let me help you close your marketing loop. Join me for my FREE masterclass: 3 Secrets to Creating Your Online Aesthetic Business: http://www.heatherterveen.com/masterclass