Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)

(Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.)

Follower count got you down? Then this episode is for you.

✨Why follower count doesn't matter as much as this ONE thing.

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo

Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.”  Sign up now at www.heatherterveen.com/register

Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)

(Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.)

How personal should you be on social media?

Let's discuss...

✨The #1 question to ask that will help you determine how personal your content should be.
✨Should you have a personal IG and a business IG?
✨The best way to determine if you've got the right balance

Have you ever struggled with this on social?

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo

Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.”  Sign up now at www.heatherterveen.com/register

Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)

(Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.)

How to stand out in a crowded market on social so you can:

✨Capture more attention
✨Separate your business from the competition
✨Charge more!

In this video, we discuss:

1. Why you can't be a generalist
2. How to focus on your offer (NOT your product and services and how they're not the same thing)
3. Establishing a proprietary way of doing things (sounds complicated, but you probably already have one)
4. Being opinionated (Say what? Yes, your opinions matter!)

Which one of these speaks to you the most?

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo

Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.”  Sign up now at www.heatherterveen.com/register

Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)

(Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.)

Let's talk about why social media feels like a drain and what to do about it.

The questions I often get asked:

“Heather, how much time should I be spending on social media?”

“Facebook or Instagram just takes too much time!”

“I don’t have time to figure out all the things when it comes to FB/IG!”

✨Let’s unpack these questions a bit shall we?

✨The biggest mistakes most aesthetics businesses are making with their social “planning” right now

✨There is a much better way to approach social media for your aesthetic business

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo

Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.”  Sign up now at www.heatherterveen.com/register

Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)

(This episode of The Skin CEO podcast was recorded LIVE in The Skin CEO community. If you want to join us in the community click here: https://www.facebook.com/groups/theskinceo)

Are you thinking to yourself: “2020 is turning out to be a dud!”

I hear ya. This year has been anything but typical.

The pandemic has made it so most businesses have had to temporarily close their doors.

But, what if the current circumstance was an opportunity rather than a setback?

I believe the aesthetic businesses who see it this way can set themselves up for a truly remarkable year.

Listen in as we discuss how to make 2020 your breakthrough year!

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo

Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.”  Sign up now at www.heatherterveen.com/register

Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)

This special episode of The Skin CEO podcast was recorded in response to the growing stress and pressure aesthetic business owners are feeling in response to the global pandemic.

Some members of The Skin Socialite community asked the question: “How do we show up on social in times like this?”

It’s no question that we are entering uncharted waters when it comes to operating our businesses and showing up for our communities. Today I’ll be sharing some mindset tips and strategies for continuing to show up on social media during this time.

Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join.

Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.”  Sign up now at www.heatherterveen.com/register


https://www.facebook.com/groups/theskinceo

This week’s episode is the third in a 3-part series called “The real skinny on achieving your big, audacious dreams in your aesthetic business.”

This series was born out of the false beliefs and thinking I see many aesthetic and skin professionals fall victim to.

This thinking holds most aesthetic businesses back from reaching their true potential.

But that’s not going to be you, friend!

I’ll be honest, some of what I say may be tough for you to hear.

But mostly, I hope you leave the episode empowered to take full responsibility to go after the business of your dreams.

I recommend listening to parts 1 and 2 in the series before listening to this episode.

This episode is titled: “The Path to Your Dream Business.” (Part 3)

We unpack 5 factors to lead you to creating the business of your dreams:

⤗ Commitment.

⤗ Strategic game plan.

⤗ Community & Support.

⤗ Accountability. (With self-integrity being the center.)

⤗ Embrace failures and setbacks.

Things mentioned in this episode:

• The Skin Socialite subscription membership. (http://www.theskinsocialite.com)
• Sarah Blakely (https://www.spanx.com/saras-world)
• Heather’s Instagram: https://www.instagram.com/heatherterveen/

This week’s episode is the second in a 3-part series called “The real skinny on achieving your big, audacious dreams in your aesthetic business.”

This series was born out of the false beliefs and thinking I see many aesthetic and skin professionals fall victim to.

This thinking holds most aesthetic businesses back from reaching their true potential.

But that’s not going to be you, friend!

I’ll be honest, some of what I say may be tough for you to hear.

But mostly, I hope you leave the episode empowered to take full responsibility to go after the business of your dreams.

The 1st episode was titled: “Why Your Business Isn’t Growing.” If you haven’t listened to that episode yet, I recommend that you do listen to that one first.

This episode is titled: “How To Cast a Dream Vision for Your Business” (Part 2)

This podcast episode is a bit different than other episodes where I get pretty tactical on advice and strategy...

Today I’m going to challenge you to really dream BIG.

To cast a vision for yourself. And for your business.

I want you to take out a journal or a fresh piece of paper (nothing with a keyboard is allowed).

I want you to really take the time dream BIG.

Things mentioned in this episode:

• The Skin Socialite subscription membership. (www.theskinsocialite.com)
• Sarah Blakely (https://www.spanx.com/saras-world)
• Heather’s Instagram: https://www.instagram.com/heatherterveen/

This week’s episode is the first in a 3-part series called “The real skinny on achieving your big, audacious dreams in your aesthetic business.”

This series was born out of the false beliefs and thinking I see many aesthetic and skin professionals fall victim to.

This thinking holds most aesthetic businesses back from reaching their true potential.

But that’s not going to be you, friend!

I’ll be honest, some of what I say may be tough for you to hear.

But mostly, I hope you leave the episode empowered to take full responsibility to go after the business of your dreams.

This 1st episode is titled: “Why Your Business Isn’t Growing” (Part 1)

We unpack 7 key factors holding many aesthetic businesses back from seeing consistent business growth:

⤗ Too busy working “in” your business rather than working “on” it.

⤗ Impatience. Looking for evidence of results before you really should.

⤗ Lack of true commitment. You haven’t really committed to your vision 100%.

⤗ Lack of curiosity. Curiosity is your secret weapon as you try out new things in your biz.

⤗ Too scared to invest in yourself and your biz.

⤗ You think you are at the effect of all of your circumstances.

⤗ You haven’t found your UVP and established your authority around it.

Things mentioned in this episode:

• The Skin Socialite subscription membership. (www.theskinsocialite.com)
• Heather’s Instagram: https://www.instagram.com/heatherterveen/

It’s tempting to look at the next sexy marketing tactic or advertising strategy with the thought:

“I just need MORE patients, MORE exposure, MORE revenue.”

While a healthy marketing plan is an important piece in your business’s overall health, it isn’t going to help if your business’s foundation is fundamentally broken.

In this episode, I chat with Brian Hayes of Orion Marketing Consultants where we unpack what most aesthetic businesses’ are missing in order to truly see long-term success in their businesses.

Brian walks us through his 6 pillars every aesthetic business needs in order to build a rock-solid business foundation.

The 6 pillars for a rock-solid business foundation:

1. Have a clear plan
2. Build a championship team
3. Focus on your ideal patients
4. Stellar communication internally and externally.
5. Knowing your “secret sauce”
6. Staying agile

There are so many takeaways in this episode, but my personal favorite is this quote:

“Busier doesn’t lead to better, but better almost always leads to busier.”

Links mentioned in this episode:

Brian’s website: http://www.thehunterorion.com
Reach out to Brian directly here: [email protected]
Brian’s Instagram: https://www.instagram.com/brianthehunterorion/
Brian’s LinkedIn: https://www.linkedin.com/company/orion-marketing-consultants/