Med Spa CEO

Last week, we talked about your marketing ecosystem. This week I was going to unpack my principles for creating and establishing stand out marketing that lives inside of that ecosystem. BUT I just got back from meeting with my business coach and mastermind in Cabo and I feel so inspired and compelled by the transformation I experienced that I want to share the key takeaways that I learned while they're fresh on my mind... Enjoy! Also, watch the replay of my Free LIVE Workshop ! The New Rules for Marketing Your Aesthetic Business (So that you can double your business without overwhelm, stress or feeling like you have to sacrifice your personal life.) Here's what you'll learn: ✔️Why the old way of marketing your aesthetic business is DEAD and what to do instead. ✔️ The critical mental mistake EVERY aesthetic business owner makes and WHY it's costing you major profits (and sanity)! (This simple shift will forever change how you show up in your business.) ✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa, med spa or aesthetic expert in your area. (This isn't your typical "craft your ideal customer avatar" or "establish your content pillars" type of secret.) ✔️ My 3-step process for building a profitable marketing plan that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (This process guarantees that your business will be set up for SUSTAINABLE growth over the long term.) Head to heatherterveen.com/newrules to register for this one-time event.

Today we're talking about your marketing ecosystem!

✔️ What a marketing ecosystem is. ✔️ How to use your marketing ecosystem to differentiate ✔️ Why a marketing ecosystem is important ✔️ Finally, the key factors in creating your own marketing ecosystem.

Enjoy!

Also, watch the replay of my Free LIVE Workshop!

The New Rules for Marketing Your Aesthetic Business (So that you can double your business without overwhelm, stress or feeling like you have to sacrifice your personal life.)

Here's what you'll learn:

✔️Why the old way of marketing your aesthetic business is DEAD and what to do instead.

✔️ The critical mental mistake EVERY aesthetic business owner makes and WHY it's costing you major profits (and sanity)! (This simple shift will forever change how you show up in your business.)

✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa, med spa or aesthetic expert in your area. (This isn't your typical "craft your ideal customer avatar" or "establish your content pillars" type of secret.)

✔️ My 3-step process for building a profitable marketing plan that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (This process guarantees that your business will be set up for SUSTAINABLE growth over the long term.)

Head to https://heather-terveen.mykajabi.com/new-rules-registration to register and receive the replay.

Today's episode is a special one. We dive into the three problems successful aesthetic CEO's come across when growing their business. Curious if you're struggling with one of the three? You'll have to tune in to find out. Also, join me for a Free LIVE Workshop this week! The New Rules for Marketing Your Aesthetic Business (So that you can double your business without overwhelm, stress or feeling like you have to sacrifice your personal life.) Here's what you'll learn: ✔️Why the old way of marketing your aesthetic business is DEAD and what to do instead. ✔️ The critical mental mistake EVERY aesthetic business owner makes and WHY it's costing you major profits (and sanity)! (This simple shift will forever change how you show up in your business.) ✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa, med spa or aesthetic expert in your area. (This isn't your typical "craft your ideal customer avatar" or "establish your content pillars" type of secret.) ✔️ My 3-step process for building a profitable marketing plan that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (This process guarantees that your business will be set up for SUSTAINABLE growth over the long term.) Head to https://heather-terveen.mykajabi.com/new-rules-registration to register for this one-time event.

Today we're talking about the five levels of market sophistication, specifically:

✔️What it is market sophistication? ✔️Why you should be aware of it. ✔️My predictions for what this means for the aesthetic industry. ✔️How to use the market sophisticating to your benefit so that you create a business that is set up to grow sustainably over the long term. ✔️How to ensure you won't be susceptible to the plateaus and difficulties most businesses have that aren't even aware of market sophistication happening.

Enjoy!

Join me for a Free LIVE Workshop next month!

The New Rules for Marketing Your Aesthetic Business (So that you can double your business without overwhelm, stress or feeling like you have to sacrifice your personal life.)

Here's what you'll learn:

✔️Why the old way of marketing your aesthetic business is DEAD and what to do instead.

✔️ The critical mental mistake EVERY aesthetic business owner makes and WHY it's costing you major profits (and sanity)! (This simple shift will forever change how you show up in your business.)

✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa, med spa or aesthetic expert in your area. (This isn't your typical "craft your ideal customer avatar" or "establish your content pillars" type of secret.)

✔️ My 3-step process for building a profitable marketing plan that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (This process guarantees that your business will be set up for SUSTAINABLE growth over the long term.)

Head to heatherterveen.com/newrules to register for this one-time event.

Today we're going to talk about how you can create a plan that you can actually stick to so that consistent social media planning and posting feels effortless and fulfilling.

Whether that's Instagram or somewhere else.

Topics discussed in this week's episode:

✔️ We're going to chat about "Why" it's so hard to show up. Because the first step is actually recognizing WHY you're not showing up consistently. ✔️ Why social media is so worth it and the one mindset shift you likely need to make in order to actually commit to it over the long-term. ✔️ Strategies for creating a social media and marketing plan that feels simple, doable and dare I say, FUN. It's totally possible my friend. ✔️ Why I think content pillars are dead and what to do instead to actually stand out in your market AND, most importantly, become the ultimate resource for your followers and community. ✔️ Share some growth strategies that are working in 2021 that have nothing to do with posting consistently or hashtags. Because, quite frankly, those don't work for real growth like they used to.

Join me for a Free LIVE Workshop next month!

The New Rules for Marketing Your Aesthetic Business (So that you can double your business without overwhelm, stress or feeling like you have to sacrifice your personal life.)

Here's what you'll learn:

✔️ The critical mental mistake EVERY aesthetic business owner makes and WHY it's costing you major profits (and sanity)! (This simple shift will forever change how you show up in your business.)

✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa, med spa or aesthetic expert in your area. (This isn't your typical "craft your ideal customer avatar" or "establish your content pillars" type of secret.)

✔️ My 3-step process for building a profitable marketing plan that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (This process guarantees that your business will be set up for SUSTAINABLE growth over the long term.)

✔️ The coaching tool I use with my private clients to eradicate overwhelm, exhaustion, confusion and analysis paralysis FOR GOOD. (For those of you ready to go from just a practitioner to true leadership in your business and life.)

Head to heatherterveen.com/newrules to register for this one-time event.

Do you have an actual roadmap for turning strangers into customers for your business each month?

In this week's episode, Tara Walsh of The Lashpreneur breaks down her simple framework for turning strangers into customers consistently and profitably each month so that lash artists can start, build and grow a thriving business on their own terms.

Tara teaches us how to:

✔️ Start with the end in mind when establishing your customer journey. ✔️ The 3 biggest mistakes business owners make when trying to market themselves. ✔️ How to create an intentional marketing funnel that will book out your business on autopilot each month.

Tara has a no BS-style of teaching that I know you are going to appreciate.

We hope you enjoy this value-packed conversation!

CONNECT OR WORK WITH TARA:

-Follow @thelashpreneur on Instagram. -Lessons of a Lashpreneur Show podcast www.thelashpreneur.com/podcast -FREE Overlooked to Fully Booked Masterclass to learn the top 3 essential ingredients to creating financial and time freedom to live the lifestyle you want as a beauty business owner without endlessly discounting or competing on price www.thelashpreneur.com/masterclass

MENTIONED IN THIS EPISODE:

Do you want to make more money, but feel maxed out with your current business and life responsibilities? Apply to coach with Heather 1-on-1 by booking a call at: http://www.heatherterveen.com/consult

Today we're talking about what really creates the results in your business.

If you've ever had thoughts like...

"My clients can't afford it..." "Selling is spammy/pushy/icky." "There's just too much competition in my area." "Am I good enough." "I'm just so overwhelmed. I don't have the time to show up consistently on Instagram."

Then this episode will help you use a tool I like to use with my clients called The Belief Diamond.

Enjoy.

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I'll be sure to reshare over on our stories.

MENTIONED IN THIS EPISODE:

Do you want to make more money, but feel maxed out with your current business and life responsibilities? Apply to coach with me 1-on-1 by emailing [email protected] and putting "Coaching" in the subject line.

There's a reason why your marketing feels so confusing and overwhelming.

There's a reason why you feel like you've already maxed out your time, so you can't imagine hitting bigger money goals each month without burning out.

And it's because to go from Good to Great you've got to actually strip away and simplify before you can really build the marketing, sales and delivery systems for your business.

Today I'm going to share my 3 step process that I use to help my clients go from good to great.

It's simpler than you think. Enjoy.

For the last 2 years my daughter Charlotte has been going to speech therapy for some articulation issues, but our attendance has been haphazard and her progress has been minimal.

I recently made the decision that it was time to get laser focused on helping Charlotte correct this now.

So I met with her speech and language pathologist and proposed a very focused game plan.

Fast forward 2 months on the new, focused plan and we have been told Charlotte's articulation should be corrected by the start of the school year.

WHAT….?

That's right. Something we've been "sort of" working on for the past 2 years will eradicate in 5 months because of the decision to go all in and focus on it.

That is the power of narrowing your focus.

This is why it is a necessary step in establishing the foundation for a spa or med spa that is set up for not only incredibly high revenue BUT it's also THE key factor in you doing it more sustainably without the hustle and graspiness that you might find yourself doing it through right now.

Join me for all the details on HOW you can narrow your focus.

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I'll be sure to reshare over on our stories and connect with you there.

LINKS MENTIONED IN THIS EPISODE:

Do you want to uncomplicate your business plan and eradicate the overwhelm so you can achieve all your big audacious goals? Apply to coach with me 1-on-1 by emailing [email protected] and putting "Coaching" in the subject line.

Side benefits of uncomplicating your business beyond mere dollar signs?

I recently got back from a completely work FREE (including staying off of social media 100% of the time) vacation.

It was MAGICAL.

I spent the beginning of 2021 strategically uncomplicating my business so that I can increase my profitability while improving the outcomes I get for my clients.

I knew I'd quickly improve these two categories in my business by doing this (something I'm going to share in an upcoming podcast episode), but during this episode I'm going to share some additional side benefits I found while away.

Tune in to hear what they are...

If you'd like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I'll be sure to reshare over on our stories and connect with you there.

MENTIONED IN THIS EPISODE:

Do you want to uncomplicate your business plan and eradicate the overwhelm so you can achieve all your big audacious goal? Apply to coach with me 1-on-1 by emailing [email protected] and putting "Coaching" in the subject line.