Med Spa CEO

Today is the kick-off of a special series I'm hosting on the podcast titled "Scaling a Team." In this series I'll be discussing the three vital shifts you will need to make in order to successfully scale your team. What I've discovered over the last year is that for the most part the majority of my audience either has a team, wants a team or has thought about growing a team.

Even for the solo aesthetician or solo nurse/pa/clinician injector when I unpack this question most say "at some point" they'd like to do it. And for those that waver, it's usually either because of a limiting belief or how daunting they perceive growing a team might be.

BUT either way the shifts I'm going to share with you apply if you'd like to scale your business…period.

There are three vital shifts that will ensure that you successfully scale a team in your business.

The three vital shifts are:

#1 Shift in your identity #2 Shift in your delivery #3 Shift in your marketing

MENTIONED IN THIS EPISODE:

✔️ Go to heatherterveen.com/shift to grab the Scaling Your Team Guide that complements this series.

✔️ If you know you want to grow your business exponentially in 2022 without having to hustle yourself into the ground then you'll want to get on the wait list for The Skin CEO School. Be the first to know when the doors open again by joining the waitlist at heatherterveen.com/school.

Today's episode we dive into the secret to getting big results in your business in 2022. I'm in the middle of teaching these topic inside The Skin CEO School and was inspired by some questions I got during one of our live group coaching calls.

In this episode you will learn: ✔️ Three strategies for creating epic results in your business in 2022. ✔️ The three big mental shifts that you have to make in order to break through plateaus in your business. ✔️ How to commit to going after what you want in 2022.

Mentioned in this episode: ✔️ If you know you want to grow your business exponentially in 2022 without hustle then you'll want to get on the waitlist for The Skin CEO School. Doors open again at the end of February. Go to heatherterveen.com/school to learn more.

In this episode of the podcast, I share my top lessons from 2021 that I'm taking into the 2022 New Year.

Enjoy!

If you're ready to make more money in your aesthetic business without having to hustle harder each week I want to invite you to a special, limited-time opportunity to work with me in a small group setting with my brand new live coaching program: The Skin CEO School.

The Skin CEO School is the exclusive live coaching program designed to help you make more money in your business while experiencing more time freedom.

Who is this program for?

You can relate to any of the below:

1. You're not afraid of hard work...BUT your current way of hustling hard each week isn't sustainable. You'd like to grow your business without it constantly bleeding into your personal life and family time.

2. You want the coaching and support to build your confidence and trust in yourself as the leader of your business and life so that your revenue goals become inevitable.

3. You've daydreamed about spending less time in the treatment room, but think it seems "risky" so you haven't taken the leap.

4. You're tired of feeling like a servant to your appointment schedule and want to serve people and have an impact in the industry that doesn't come from more in-person sweat equity.

5. You want to learn how to position your spa or aesthetic clinic as the GO-TO place in your local market so that it becomes competition-proof.

The Skin CEO School is a lifetime program that is part course, part live-coaching directly with me and part community.

This first round will be limited to a small group of founding member students and we will kick off the live coaching on January 10, 2022.

AND yes, I'm throwing in some incredible bonuses for those who say "YES" for joining me in this first round.

Be sure to check them out here: heatherterveen.com/school

If you feel like you're working a lot of hours, that you and/or your team are hustling hard, but when you get to the end of each month there doesn't seem to be much left over from a profits stand point (or you feel like you might never be able to pay yourself what you truly want) then this episode is for you.

Because making MORE money in your business right now is totally possible without having to increase your patient or client load or dramatically increasing your monthly revenue.

You will not magically become more profitable simply by adding in a new marketing funnel to bring in more leads, hiring a social media coach so that you grow your follower count on Instagram, or by hiring more team, or by adding in more service offerings, more technology, more retail products and tools. None of these things actually help with your profitability.

So today we're going to unpack four things that are preventing you from being more profitable in your business.

MENTIONED IN THIS EPISODE:

If you're ready to make more money in your aesthetic business without having to hustle harder each week I want to invite you to a special, limited-time opportunity to work with me in a small group setting with my brand new live coaching program: The Skin CEO School.

The Skin CEO School is the exclusive live coaching program designed to help you make more money in your business while experiencing more time freedom.

Who is this program for?

You can relate to any of the below:

1. You're not afraid of hard work...BUT your current way of hustling hard each week isn't sustainable. You'd like to grow your business without it constantly bleeding into your personal life and family time.

2. You want the coaching and support to build your confidence and trust in yourself as the leader of your business and life so that your revenue goals become inevitable.

3. You've daydreamed about spending less time in the treatment room, but think it seems "risky" so you haven't taken the leap.

4. You're tired of feeling like a servant to your appointment schedule and want to serve people and have an impact in the industry that doesn't come from more in-person sweat equity.

5. You want to learn how to position your spa or aesthetic clinic as the GO-TO place in your local market so that it becomes competition-proof.

The Skin CEO School is a lifetime program that is part course, part live-coaching directly with me and part community.

This first round will be limited to a small group of founding member students and we will kick off the live coaching on January 10, 2022.

AND yes, I'm throwing in some incredible bonuses for those who say "YES" for joining me in this first round.

Be sure to check them out here: heatherterveen.com/school

If you're business is not where you want it to be from a revenue perspective and it's either your monthly revenue has plateaued, is inconsistent or unreliable, or the effort you're currently exerting to bring in the money each month isn't sustainable, then you're going to want to tune into this episode of the podcast in particular.

Because today we're going to talk about how not having clarity, crystal-clear clarity for what you're building is costing you money, costing you the ability to have more time freedom (I know some of you are working 6 or 7 days a week) and most importantly it's costing many of you your sanity.

And it doesn't have to be this way.

The solution is actually quite simple, but simple doesn't make it easy.

Tune in to learn more.

MENTIONED IN THIS EPISODE:

📅 Join me for a Free LIVE Masterclass on Monday, December 13 at 10am PST.

5 Simple Solutions to Making More Money While Experiencing More Time Freedom in 2022

Here's what you'll learn:

✔️ The 3 critical mental mistakes most aesthetic business owners make and WHY it's costing you major profits (and sanity)(These simple shifts will forever change how you show up in your business.)

✔️ The SECRET to actually stand out in your market so that you become the GO-TO spa or aesthetic clinic in your area. (This isn't your typical "craft your ideal customer avatar" or "establish your content pillars" type of secret.)

✔️ 5 ways to make more while increasing your time freedom that's simple, doable and sets the foundation for growing a team and expertise beyond just your own booked services. (These solutions guarantee that your business will be set up for SUSTAINABLE growth over the long term.)

Head over to heatherterveen.com/2022 to register.

To scale or not to scale?

On today's episode, I had the chance to unpack the answer to this question with Dr. Justin Harper who is the founder of Juvly Aesthetics, the Aesthetic Record and the Aesthetic Next Conference.

During this conversation, Dr. Harper and I chat about:

✔️ The difference between building an aesthetic business that can scale versus the boutique solo location model. ✔️ Why establishing a clear vision is a critical component to successfully scaling your business. ✔️ The challenges of growing a loyal and effective team. ✔️ Why he decided to go all in on developing the Aesthetic Record medical spa software. ✔️ Why the Aesthetic Next conference is committed to helping the aesthetic industry improve, grow and succeed. ✔️ And SO much more. Enjoy!

MENTIONED IN THIS EPISODE:

Juvly Aesthetics Website: https://www.juvly.com/ Learn about the Aesthetic Record: https://www.aestheticrecord.com/ Find out about the 2022 Aesthetic Next Conference: https://www.aestheticnext.com/ Connect with Dr. Harper on Instagram: @drjustinharper Connect with Dr. Harper on LinkedIn: https://www.linkedin.com/in/justin-harper-md-1a936612

In this episode of the podcast, I'm sharing an interview I recently had with Becca Pike of Massage Strong and Hell Yes Coaching.

Becca and I actually work with the same business coach. She was recently interviewed on her podcast as well and when I heard Becca's story I knew I wanted to invite her to come on the podcast.

Becca is the founder of a successful multi-location massage studio called Massage Strong based in Kentucky. We spend the first part of the interview unpacking her story and background in growing Massage Strong while also being a mom to 4 kids.

Becca shares her philosophy and strategy around scaling her studios to where she ultimately was able to remove herself from working inside the room as a massage therapist to launch a second business helping other business owners and entrepreneurs through her coaching business Hell Yes Coaching.

I think you're going to appreciate Becca's energy and no fluff attitude during this honest conversation about building a business that you can eventually work less in while scaling your revenue and team. Enjoy.

MENTIONED IN THIS EPISODE:

Becca's Instagram: @1beccapike Learn about coaching with Becca: www.hellyescoachingonline.com Tune in to Becca's podcast: https://www.hellyescoachingonline.com/podcast/

If looking at the openings in your appointment calendar for you and or your team causes you to feel flustered or anxious then you'll want to listen to this 3-part visibility series with a pen and paper to take some notes - because if you or your team are not consistently booked out than you likely have not established a visibility plan for your aesthetic business that is simple, effective and reliable.

This is Part 3 in a 3 Part Visibility Series on the podcast.

In today's episode, we're going to discuss why evaluating your visibility results (the good and the bad) is the quickest way to get traction with your visibility. Plus, unpack the biggest visibility mistakes I see that are holding aesthetic businesses back from growing.

Don't forget to tune in to part 1 and 2 of the series!

MENTIONED IN THIS EPISODE:

✔️ Be sure to download The Visibility Roadmap at heatherterveen.com/visibility ✔️ Join us in The Skin CEO Community over at https://www.facebook.com/groups/theskinceo

If looking at the openings in your appointment calendar for you and or your team causes you to feel flustered or anxious then you'll want to listen to this 3-part visibility series with a pen and paper to take some notes - because if you or your team are not consistently booked out than you likely have not established a visibility plan for your aesthetic business that is simple, effective and reliable.

This is Part 2 in a 3 Part Visibility Series on the podcast.

In today's episode, we're going to dive into base and push visibility planning, establishing your marketing ecosystem and why you must establish a belief plan before your action plan!

Don't forget to tune in to part 1 and 3 of the series!

MENTIONED IN THIS EPISODE:

✔️ Be sure to download The Visibility Roadmap at heatherterveen.com/visibility ✔️ Join us in The Skin CEO Community over at https://www.facebook.com/groups/theskinceo