Med Spa CEO

Today, we're talking about launching new offers, but NOT the type of new offers you may be thinking…

We're not talking about launching new products, services, technology, modalities or the like.

We're talking about launching new offers with what you already have. Taking part of your current products and technology and procedures and positioning and potentially packaging them together as a very new thing.

And then launching it to your patients and existing audience.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Interested in shifting your medical aesthetic practice away from your current menu-style of technology, services and products to one that focuses on branded high-ticket aesthetic packages so that you can increase revenue and results without slimy, gross sales tactics or having to invest in more technology? I want to invite you to an upcoming exclusive private training I'll be hosting for medical aesthetic practices specifically that want to leave the old way of marketing and delivering their experience behind. It's called The Art of Selling High-Ticket Aesthetic Packages. If you want to be added to the interest list, you can message me on Instagram @heatherterveen the words HIGH TICKET and I will add you to the interest list. Again, you can DM me @heatherterveen the words HIGH TICKET and I will make sure you are on the interest list for The Art of Selling High Ticket Aesthetic Packages exclusive training.

✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It's my lifetime live coaching program for med spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.

There are basically three main parts to an aesthetic spa or practice business model when it comes to running your business. There is marketing, there is selling and there is delivery.

Marketing is how you show potential customers that you can help them.

Selling is the actual process of collecting money in exchange for that help.

And delivery is actually delivering the help that was promised.

It really is that simple.

Tune into this episode of the podcast where we unpack creating non-slimy marketing in your business.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Interested in shifting your medical aesthetic practice away from your current menu-style of technology, services and products to one that focuses on branded high-ticket aesthetic packages so that you can increase revenue and results without slimy, gross sales tactics or having to invest in more technology? I want to invite you to an upcoming exclusive private training I'll be hosting for medical aesthetic practices specifically that want to leave the old way of marketing and delivering their experience behind. It's called The Art of Selling High-Ticket Aesthetic Packages. If you want to be added to the interest list, you can message me on Instagram @heatherterveen the words HIGH TICKET and I will add you to the interest list. Again, you can DM me @heatherterveen the words HIGH TICKET and I will make sure you are on the interest list for The Art of Selling High Ticket Aesthetic Packages exclusive training.

✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It's my lifetime live coaching program for med spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.

In today's episode, I will be talking about my No Patient Left Behind philosophy.

This philosophy will ensure your patients always feel completely cared for and catered to during their entire interaction and experience with your med spa.

Plus, this philosophy will help you optimize the short and long-term patient outcomes which in turn will optimize your ability to grow your revenue and profits.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Interested in shifting your medical aesthetic practice away from your current menu-style of technology, services and products to one that focuses on branded high-ticket aesthetic packages so that you can increase revenue and results without slimy, gross sales tactics or having to invest in more technology? I want to invite you to an upcoming exclusive private training I'll be hosting for medical aesthetic practices specifically that want to leave the old way of marketing and delivering their experience behind. It's called The Art of Selling High-Ticket Aesthetic Packages. If you want to be added to the interest list, you can message me on Instagram @heatherterveen the words HIGH TICKET and I will add you to the interest list. Again, you can DM me @heatherterveen the words HIGH TICKET and I will make sure you are on the interest list for The Art of Selling High Ticket Aesthetic Packages exclusive training.

✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at [email protected] and we will send you over the bonus lesson for you to enjoy!

In today's episode, we're talking about why long technology, product and service menus are killing sales for your med spa.

I'm going to give you four solutions that I've used with my medical spa clients to really shift away from this style of a business model.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Interested in shifting your medical aesthetic practice away from your current menu-style of technology, services and products to one that focuses on branded high-ticket aesthetic packages so that you can increase revenue and results without slimy, gross sales tactics or having to invest in more technology? I want to invite you to an upcoming exclusive private training I'll be hosting for medical aesthetic practices specifically that want to leave the old Chipotle-way of marketing and delivering their experience behind. It's called The Art of Selling High-Ticket Aesthetic Packages. If you want to be added to the interest list, you can message me on Instagram @heatherterveen the words HIGH TICKET and I will add you to the interest list. Again, you can DM me @heatherterveen the words HIGH TICKET and I will make sure you are on the interest list for The Art of Selling High Ticket Aesthetic Packages exclusive training.

✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at [email protected] and we will send you over the bonus lesson for you to enjoy!

It's been 16 years since I first started in the aesthetics industry.

While a lot has evolved from a technology and product stand point, the set up and delivery and marketing and selling has remained for the most part unchanged.

I'm committed to changing that...

Tune into to this week's episode to hear what I see coming for our industry.

MENTIONED IN THIS EPISODE:

✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at [email protected] and we will send you over the bonus lesson for you to enjoy!

✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It's my lifetime live coaching program for medical spa and aesthetic practice owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.

How to be unique in an industry that is literally drowning with same-ness.

How to be unique in an industry that has so many commodity spas, med spas and aesthetic clinics.

You have to be able to tap into your unique genius.

You have to be able to really tap into how your way of doing things is different.

You have to tap into your ability to create something that has never been done before.

The reason why there are so many commodity aesthetic and wellness spa and clinics out there is because so many of you spend so much time looking at what everyone else is doing and then create your business around what you see everyone else doing.

You can't be innovative and new and special when you are creating from a place of looking outside of yourself in order to determine what you are going to create.

Today I want to talk to you about how to really become the leader that can create and innovate and be unique.

MENTIONED IN THIS EPISODE:

✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at [email protected] and we will send you over the bonus lesson for you to enjoy!

✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It's my lifetime live coaching program for spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.

Today we're talking about creating a base marketing funnel for your spa or clinic.

A base marketing funnel will help you literally funnel all of your marketing efforts that are not directly booking an appointment in a streamlined and efficient elegant way.

This is so you can end up converting so many more of your potential customers in to real life customers.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at [email protected] and we will send you over the bonus lesson for you to enjoy!

✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It's my lifetime live coaching program for spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.

In celebration of the 100th episode of the podcast I'm going to share with you my lessons learned from 100 podcast episodes.

I can't believe we are a 100 episodes in.

Before you dive into my lessons learned from 100 episodes, I want to say thank you to each and every one of you for being here.

I'm so grateful to each of you for subscribing and tuning in each and every week.

MENTIONED IN THIS EPISODE:

✔️ Want access to an exclusive bonus lesson from inside the vault of The Skin CEO School? Leave a review for the show on Apple Podcasts and send us a screenshot at [email protected] and we will send you over the bonus lesson for you to enjoy!

✔️ If you enjoy listening to this podcast, then you have to check out The Skin CEO School. It's my lifetime live coaching program for spa and aesthetic clinic owners looking to grow their business with ease. We help you CEO your time, your mind and your marketing. You can go to heatherterveen.com/school to learn more.

Today we're talking about creating "WOW" experiences for our BEST clients or patients inside of our spas and clinics.

Creating "WOW" experiences will make you not only stand out in your marketplace, but will make your spa or clinic totally memorable for your customers.

Learn how to transform your spa or clinic's experience in 4 simple steps.

MENTIONED IN THIS EPISODE: If you know that creating WOW experiences is something you want to build your business around, then come join us inside of The Skin CEO School. I walk you through my process for ensuring your spa or clinic becomes a category of one in your market. Head to heatherterveen.com/school to learn more.

Today we're going to talk about Results Driven Messaging.

What it is. Why most of you are not using this in your marketing. Why this is the secret to making big leap growth in your business from a revenue perspective.

What are some happy by-products of what you can expect when you shift your marketing to a results-driven messaging approach.

#1 The Conviction that you and your team will show up and sell will be amplified because you have so much trust and certainty and confidence in your ability to deliver results for what it is that you do.

#2 Results create demand. When you focus your messaging on your results you will start to attract and magnetize more new customers to your business while reengaging your existing customer base and helping them understand why they need to commit to your recommendations and HOW they can achieve the most epic results.

#3 You will build a business that is in radical integrity. Because the heart of everything you market, deliver and sell will be to honor creating incredible results for your customers.

MENTIONED IN THIS EPISODE: If you know that results-driven messaging is something you want to build your business around, then come join us inside of The Skin CEO School. I walk you through my process for ensuring your spa or clinic has the foundation for guaranteeing that you will grow with a results-driven approach at the heart of everything you do.