Med Spa CEO

No patient left behind.

This is the philosophy that I recommend all aesthetic practices and med spas take when it comes to creating cohesive experiences while improving profits.

In today's episode, we're talking about strategies for elevating the selling systems inside your aesthetic practice or med spa.

Tune in to find out how you can optimize your practice's selling systems while ensuring no patients are left behind.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you're a med spa that offers injectables and lasers and you're looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We'd love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today, we're talking about how to do the things that are going to drive the revenue in your business.

Many of us confuse productivity with "busyness." And the two are not the same thing.

What is the real productivity that actually drives revenue and profits in your med spa?

Do you know? Are you focused on them?

Tune in to learn how to produce more revenue.

MENTIONED IN THIS EPISODE:

✔️ If you're a med spa that offers injectables and lasers and you're looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We'd love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today we're going to talk about friction vs flow when selling.

And how demand will likely determine how much friction you can use to filter out patients that are not a best fit for your practice when structuring your services, packages and pricing.

And how in the beginning stages of your business you may need to keep the friction low and the flow high.

And as your med spa or practice grows, you may need to use friction to improve the quality of your patient/client flow.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you're a med spa that offers injectables and lasers and you're looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We'd love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Feel like your market is completely saturated with competition?

You're not alone.

In this episode, discover how to become competition proof so that you don't have to worry about being price-shopped or losing patients to the new med spa down the street.

MENTIONED IN THIS EPISODE:

✔️ If you're a med spa that offers injectables and lasers and you're looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We'd love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today I'm going to talk about some ways you can use a start-up mentality to ensure 2023 is an incredibly successful year for you.

I want you to shelve your past setbacks and failures for a moment and imagine for a minute what you would do if your business was a start-up again.

What if this year epic growth was inevitable.

And you were just figuring out back-end engineering the simplest and easiest path to getting there.

Keep listening to find out how.

MENTIONED IN THIS EPISODE:

✔️ If you're a med spa that offers injectables and lasers and you're looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We'd love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today you're in for a treat because I'm bringing on Glenneth Reed, the founder of The Visibility Method who is also the Google Search, SEO and Google Ads coach inside of the Med Spa Advantage.

I brought Glenneth on so we could have a conversation about why SEO and Google are worth it for a local brick and mortar business like a med spa.

Why many of you are leaving money on the table by not having a basic understanding of how to use SEO and Google for new patient acquisition.

In this conversation we unpack Glenneth's simple system and process for using search and Google ads to to grow your med spa.

You're going to love this conversation I have with Glenneth.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ Glenneth's website: https://www.thevisibilitymethod.com/

✔️ Glenneth's Instagram: https://www.instagram.com/glennethdotcom/

✔️ If you're a med spa that offers injectables and lasers and you're looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We'd love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

One of the main pain points as a small business owner isn't the actual *labor* of running your business.

It's how much energy your brain wastes on thought looping problems as they arise.

Most of your job as a business owner revolves around problem solving.

The very nature of this infers that there will be actual PROBLEMS to solve for all. the. time.

The more neutral you can emotionally problem solve in your business the less painful running your business will be.

The more problems you can solve for quickly, the faster your business will grow.

In this episode of the podcast, I breakdown a problem solving process I use with my clients so you can grow your business faster and less painfully.

Enjoy!

MENTIONED IN THIS EPISODE:

✔️ If you're a med spa that offers injectables and lasers and you're looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We'd love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

I first got into this industry in 2006.

Pre the 2008 Great Recession.

I remember what that time was like.

I thought long and hard about whether or not to talk about the impending recession.

I was actually not going to record this episode because I don't think panicking and dooms-daying really serves any of you.

BUT I actually think recessions are a great time for the business owners who are smart and savvy because, like it or not, there will be at least some of your competition that won't make it.

And the cream of the crop is what will rise to the top during times like this.

This episode is devoted to helping you to thrive no matter the economy.

MENTIONED IN THIS EPISODE:

✔️ If you're a med spa that offers injectables and lasers and you're looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We'd love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

In today's episode, I have a conversation with Andrea Smith of Smith Social Company about successfully hiring and working with social media and digital marketing contractors and agencies of any kind with your med spa.

Smith Social Company provides social media management and virtual assistant services to med spas. The inspiration for this episode came about because Andrea and I were both sharing recent war stories of horrible experiences our clients have had with agencies in our industry that aren't really practicing ethically.

In this discussion, we unpack how you can successfully hire contractors of any kind when you are looking for help in your med spa.

MENTIONED IN THIS EPISODE:

✔️ Grab Andrea's Interview Guide at smithsocialcompany.com/interview.

✔️ Check out Andrea's website at smithsocialcompany.com.

✔️ Connect with Andrea over at @smithsocialcompany on Instagram.

If you can relate to any of the below then you may have what I'm calling "The Commodity Med Spa" problem.

✔️You don't understand what your unique value proposition is so when people come in they can easily haggle with you on price.

✔️Your main marketing tactic for incentivizing people to book is a discount or the promo that one of your product manufacturers is pushing that month.

✔️You don't know how to edify and credential your other providers because everyone has their own way of doing things.

✔️You don't have a unique process or method or frameworks for how the practitioners do what they do in order to serve patients.

✔️If I asked you what makes you different from your competitors you would have a hard time answering.

In this episode, we unpack how you can over come being a commodity in your market so that you can demand higher prices, work with premium patients and grow your med spa consistently month-in and month-out.

MENTIONED IN THIS EPISODE:

✔️This is what we help you do inside of The Med Spa Accelerator. Doors are currently closed, but will reopen again on November 7th. Head to heatherterveen.com/apply to learn more.