This conversation is about moving your content from being impressive to being effective.

So many women are creating high-effort, educational content and wondering why it’s not converting. The issue isn’t your consistency or your expertise. It’s that your content isn’t helping your audience recognise themselves in the problem or feel guided toward a solution.

Inside this episode, I talk about why conversion matters more than vanity metrics, the key differences between educational content and gap-diagnosis content, and how clarity around your ideal client directly impacts the quality of your enquiries.

We explore how to create content that speaks to client symptoms rather than surface-level topics, why resonance leads to enquiries, and how to shift your messaging so the right women self-identify and move closer to buying.

If you want to refine your messaging and learn how to create content that’s designed to convert, not just perform, you can start with Sell Like A Woman – $11. It lays the foundation for modern sales, buyer psychology, and communication-led content that actually drives revenue.

If you’re ready for more personalised support refining your content, positioning, and sales communication, you’re welcome to apply for 1:1 business coaching here.

And if you want a practical starting point for improving your messaging right now, you can DM me the word “framework” on Instagram. You can connect with me personally at @therileymay or follow the wider conversation at Women That Sell on Instagram.

Thank you for being here and for choosing to build a business that prioritises clarity, integrity and real results over noise.