My Amazon Guy

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My Amazon Guy episodes

  • How Product Reviews Impact Your Amazon Listing

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    When it comes to selling products on Amazon, customer reviews can make or break your listing. The power of product reviews cannot be overstated, as they can significantly impact your sales, your ranking, and your overall success on the platform. In this video, we will explore the importance of product reviews on your Amazon listing and how they can influence your conversion rates.

    First things first, let's talk about the power of trust. When shoppers are browsing through Amazon, they're looking for products they can trust. And what better way to establish trust than through product reviews? Positive reviews can help build trust and credibility with potential customers, making them more likely to make a purchase. So, make sure to encourage your customers to leave reviews, and follow up with them after their purchase to ask for feedback.

    But, it's not just about the quantity of reviews – quality matters too. Customers value detailed and thoughtful reviews that provide useful information about the product. So, make sure to provide excellent customer service and high-quality products to encourage positive reviews. And, if you do receive negative reviews, don't panic! Use them as an opportunity to show that you care about your customers by addressing their concerns and providing helpful responses.

    Now, let's talk about Amazon's algorithm. Did you know that the number and quality of reviews can directly impact your search ranking? That's right! The more positive reviews you have, the higher your product will rank in search results. This increased visibility can lead to more clicks and ultimately more sales.

    But, what if you're struggling to get reviews? Well, there are a few things you can do. First, consider offering incentives such as discounts or free products to encourage customers to leave reviews. Just make sure to follow Amazon's guidelines for incentivized reviews. You can also ask for reviews in your follow-up emails or on your product packaging.

    It's crucial to monitor and respond to reviews. By responding to negative reviews and providing helpful solutions, you can show that you care about your customers and are committed to their satisfaction. Responding to positive reviews can also help build a relationship with your customers and encourage them to leave more reviews in the future.

    Product reviews can make a significant impact on your Amazon listing and ultimately drive conversions. By focusing on generating positive reviews, providing excellent customer service, and monitoring and responding to reviews, you can establish trust with potential customers, improve your search ranking, and increase sales. So, start encouraging those reviews and watch your sales soar!

    From Clicks to Conversions
    00:00 How Product Reviews Impact Your Amazon Listing
    00:05 Introduction to the problem of a high cost per click and low conversion rate for a kitchen product.
    00:12 How to control cost per click and increase conversion rate with optimized images and text.
    00:19 Suggestion to start using videos and getting external traffic to the listing to increase conversion rate
    00:45 Focus on reviews as the main solution to improve conversion rate.
    00:57 No control over cost per click
    01:17 Reiteration that optimizing images and text is crucial and suggests using PickFu or ProductOpinion to test and improve them.

    🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

    ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

    ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

    ✅ Order a Trademark from My Amazon Guy for $825 and get you

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    3 min
  • How's your Amazon listing going?

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    Tired of feeling like your Amazon listing is just getting lost in the sea of products? Well, we've got some exciting news for you!

    My Amazon Guy is here to help you take your business to the next level with our FREE listing review service. We know that optimizing your Amazon listing can be a daunting task, but our team of experts is here to make it easy and painless for you.

    With our professional video analysis of your ASIN, we'll look at everything from your PPC to SEO ratio, SEO indexing and rankings, market share, traffic and conversion opportunities, design, and sales. We'll give you an in-depth look at where your listing could use some help and provide you with actionable tips to boost your sales and get your brand noticed.

    We understand that running a business is challenging, but with My Amazon Guy on your side, you can breathe a little easier. We're committed to providing you with peace of mind, knowing that your Amazon account is being handled by a team of experts who care about your success.

    So, what are you waiting for? Let's take your Amazon listing to the next level and start growing your brand today! Contact us to receive your Free listing review video and get ready to see some serious results! 👉 https://myamazonguy.com/asin-review/

    00:00 How's your Amazon listing going?
    00:13 Keywords are low; only 329 organic keywords.
    01:05 Recommended a one to two ratio for everyone sponsored to two organic keywords.
    01:12 Sorted keywords by the most frequently searched.
    01:19 Baby high chair, online shopping, shopping cart, and toddler chair are frequently searched keywords.
    01:24 Organic rank is on the far-right column.
    01:28 Online shopping is indexed.
    01:33 Shopping cart cover for baby is ranked well.
    01:39 High chair covers for baby keyword is ranked 101, and it brought in almost two million dollars in the past 30 days.
    02:59 Another listing is selling more because they have almost 3,800 organic keywords and 300 sponsor keywords.
    03:38 20 of the keywords are ranked in spots 20 through 50.
    04:06 Images are not high resolution.
    04:28 Images look a little blurry.
    05:00 Title should be closer to 200 characters.
    05:02 Bullet points should be 250 characters each.
    05:15 Frequently used words should be integrated into bullet points to grow Organics.
    05:25 Log in to Seller Central and fill out the product description with brand story and logo.
    05:48 Example of a carousel brand story for a brand called age of sage.

    🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

    ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

    ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    🎤My Podcast Setup:
    GoPro Hero10 https://amzn.to/3HghK4i
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
    Rode Swivel Mount: https://amzn.to/3O9ruzF
    RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
    Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
    Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
    Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

    Support the show

    7 min
  • Get to Know Your Amazon FBA Inventory Warehouse

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    If you're looking to boost your sales and take control of your inventory management, then you need to know where your FBA inventory is stored. In this video, Jason Mastermatteo from My Amazon Guy shows you exactly how to find out where your inventory warehouse is located in Amazon Seller Central. Trust us, this is crucial information that can help you stay ahead of the game and maximize your profits.

    Jason takes you through the step-by-step process of accessing your inventory area and inventory ledger, downloading the summary review fulfillment center, and viewing the specific warehouses where your inventory is stored. Plus, he shares a fun fact about how Amazon names its warehouses after airports!

    By the end of this video, you'll have a better understanding of how to manage your inventory and sales more effectively by locating your Amazon FBA inventory warehouse.

    00:00 Get to Know Your Amazon FBA Inventory Warehouse
    00:22 Importance of knowing where your FBA inventory is stored
    00:52 How to access the inventory area and inventory ledger
    01:06 Downloading the summary review fulfillment center
    01:38 Viewing the specific warehouses where your inventory is stored
    01:57 Information about warehouse names being named after the airport

    🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

    ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

    ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    🎤My Podcast Setup:
    GoPro Hero10 https://amzn.to/3HghK4i
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
    Rode Swivel Mount: https://amzn.to/3O9ruzF
    RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
    Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
    Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
    Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

    Support the show

    3 min
  • Amazon Latest Flat File Template (Love it or Leave it?)

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    In this video, Jason Mastromatteo from My Amazon Guy talks about Amazon's latest flat file template and whether you should love it or leave it. He explains that the new template is supposed to be more intuitive but has been frustrating for him. He also shares a quick tip for those who prefer the old-fashioned template. If you're an Amazon seller and want to stay updated with the latest changes in the platform, watch this video now!

    00:00 Amazon Latest Flat File Template (Love it or Leave it?)
    00:16 New Template File Upload Spreadsheet
    00:34 The template did not open up additional information when filling out required fields.
    01:24 The old sheet can still be used by clicking the "two" button


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    2 min
  • Shawn Henderson | Employee Testimonial of My Amazon Guy

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    00:00 Shawn Henderson | Employee Testimonial of My Amazon Guy
    00:04 Introduction and gratitude for being part of the MAG family
    00:22 Joining My Amazon Guy in 2021 as employee 112 and the company's growth since then
    00:35 The incredible journey with clients and employees
    00:48 Witnessing incredible case studies and success stories through the company's work
    01:12 Seeing the impact of the company's hard work on employees' lives
    01:33 Gratitude towards Steven for starting My Amazon Guy and everyone involved in the company's success
    01:48 Looking forward to the future with MAG
    01:57 - Final thanks and appreciation for being part of the MAG family

    Support the show

    3 min
  • The Dangers of Amazon Dropshipping: How to Avoid the Suspension Notice

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    Get your Amazon questions answered live! Join Jason Mastromatteo and Faith Denniston every Friday at 12noon EST for an exciting Q&A session. From product listing to A+ content and everything in between, bring your Amazon questions and get expert advice.

    00:00 The Dangers of Amazon Dropshipping: How to Avoid the Suspension Notice
    01:30 Brand search filter
    03:51 Dealing with a listing removal due to a harmful ingredient in the product.
    06:11 Ideal campaign type
    07:03 IPI dropping
    09:24 Dropshipping violation

    🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

    ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

    ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...

    ✅ A+ Enhanced Brand Content 

    Support the show

    11 min
  • Importance of Adding Alt Text to Your Amazon Product Image Listing

    As an Amazon seller, you know how important it is to optimize your product listings for search. From writing compelling titles to optimizing your keywords, there are many strategies you can use to get your products seen by potential customers. But have you considered the impact of alt text on your Amazon product listings?

    Alt text is a short, descriptive text that appears when an image cannot be displayed. This text is read by search engines and can help them understand the content of your images. By adding alt text to your Amazon product images, you can improve your listings' visibility and increase your chances of being found by shoppers searching for products like yours.

    One of the main benefits of adding alt text to your Amazon product images is improved search engine optimization (SEO). When you include descriptive alt text that accurately describes the content of your images, search engines are more likely to show your products in relevant search results. This can help you reach a wider audience and drive more traffic to your listings.

    In addition to improving your SEO, alt text can also improve the user experience for shoppers browsing your products. When a shopper is unable to view an image, alt text provides them with a brief description of what the image shows. This can be especially helpful for shoppers with visual impairments, as it allows them to understand the content of your images even if they cannot see them.

    When it comes to writing alt text for your Amazon product images, there are a few best practices to keep in mind. First and foremost, make sure your alt text accurately describes the content of the image. Use descriptive language and be specific – for example, instead of simply saying "product image," describe what the product is and what it looks like.
    It's also important to use alt text that is both concise and compelling. Keep your alt text short and to the point, but make sure it captures the attention of shoppers and entices them to learn more about your product. You might consider highlighting key features or benefits in your alt text to make it more compelling.

    Adding alt text to your Amazon product images is a simple but effective way to improve your listings' visibility and drive more traffic to your products. Whether you're a new seller looking to optimize your listings or an experienced seller seeking new ways to boost your sales, adding alt text to your product images is a strategy that shouldn't be overlooked. In this video, we'll show you step-by-step how to add alt text to your Amazon product images, and share best practices for optimizing your listings with descriptive and compelling alt text.

    00:00 Importance of Adding Alt Text to Your Amazon Product Image Listing
    00:32 GS1 process
    04:09 Appropriate keywords to use for alt text
    07:06 Win the Buy box

    Get your Amazon questions answered live! Join Jason Mastromatteo and Faith Denniston every Friday at 12noon EST for an exciting Q&A session. From product listing to A+ content and everything in between, bring your Amazon questions and get expert advice.

    Support the show
    10 min
  • A Profitable Approach to Doubling Your Amazon PPC Budget

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    Looking to boost your sales and grow your business? You won't want to miss this video on scaling sales by doubling your Amazon PPC budget.

    In this informative session, our guest Amazon PPC expert Travis Zigler addresses one of the most commonly asked questions by Amazon sellers: "If I were to double my daily budget for an exact match without changing bids, would it proportionately scale the sales?" The answer, as you might expect, is "it depends."

    Travis delves into the nuances of when doubling your budget can be a profitable approach, such as when you're running out of budget on a daily basis. However, simply doubling your budget without changing your bids may not have much of an impact if you're not already running out of budget. In such cases, the profitability of the campaign should be considered before making any changes to bids.

    We also compare and contrast the advertising platforms of Facebook, Google, and Amazon, highlighting the differences between them and how each platform handles budget doubling. While Facebook and Google ads increase the cost per click as the budget is increased, Amazon's system is not yet fully automated and may not necessarily spend more money when the budget is doubled.

    Travis also shares their expertise in Amazon attribution and running ads on Google for Amazon listings. If you have questions on these topics, this video is the perfect resource for you.

    Throughout the session, Travis provides valuable tips and advice for Amazon sellers looking to maximize their sales through PPC advertising. They stress the importance of analyzing profitability and making informed decisions based on the data. By following these guidelines, Amazon sellers can make the most of their advertising budget and achieve greater success on the platform.

    Whether you're just starting out with Amazon advertising or you're looking to take your campaigns to the next level, this video provides valuable insights and expert advice to help you achieve your goals. From budget doubling to Amazon attribution to Google Ads automation, there's something for every seller to learn and apply to their own advertising strategy.

    If you're an Amazon seller looking to boost your sales and achieve greater success on the platform, this video on scaling sales by doubling your Amazon PPC budget is a must-watch. With expert insights, valuable tips, and practical advice, this session provides a comprehensive overview of the topic and equips sellers with the knowledge they need to make informed decisions about their advertising strategy. So, be sure to watch this video and take your advertising campaigns to the next level.

    00:00 A Profitable Approach to Doubling Your Amazon PPC Budget
    00:08 Doubling the daily budget for an exact match without changing bids
    00:55 When it's necessary to adjust bids when doubling the budget on profitable campaigns
    01:20 Comparison between Facebook, Google, and Amazon advertising platforms
    01:54 The impact of doubling the budget on Google ads and the future of Amazon PPC automation
    02:40 Positive feedback on the speaker's expertise in Amazon attribution and running ads on Google to Amazon listings.

    🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

    ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

    ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-c

    Support the show

    4 min
  • Amazon a+ content_ the brand store & more

    🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

    ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

    ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    🎤My Podcast Setup:
    GoPro Hero10 https://amzn.to/3HghK4i
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
    Rode Swivel Mount: https://amzn.to/3O9ruzF
    RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
    Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
    Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
    Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

    Support the show
    4 min
  • keyword analyzer and misspellinator

    🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

    ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

    ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

    ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

    ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

    🎤My Podcast Setup:
    GoPro Hero10 https://amzn.to/3HghK4i
    Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
    Rode Swivel Mount: https://amzn.to/3O9ruzF
    RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
    Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
    Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
    Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

    Support the show
    3 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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