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Looking to boost your sales and grow your business? You won't want to miss this video on scaling sales by doubling your Amazon PPC budget.

In this informative session, our guest Amazon PPC expert Travis Zigler addresses one of the most commonly asked questions by Amazon sellers: "If I were to double my daily budget for an exact match without changing bids, would it proportionately scale the sales?" The answer, as you might expect, is "it depends."

Travis delves into the nuances of when doubling your budget can be a profitable approach, such as when you're running out of budget on a daily basis. However, simply doubling your budget without changing your bids may not have much of an impact if you're not already running out of budget. In such cases, the profitability of the campaign should be considered before making any changes to bids.

We also compare and contrast the advertising platforms of Facebook, Google, and Amazon, highlighting the differences between them and how each platform handles budget doubling. While Facebook and Google ads increase the cost per click as the budget is increased, Amazon's system is not yet fully automated and may not necessarily spend more money when the budget is doubled.

Travis also shares their expertise in Amazon attribution and running ads on Google for Amazon listings. If you have questions on these topics, this video is the perfect resource for you.

Throughout the session, Travis provides valuable tips and advice for Amazon sellers looking to maximize their sales through PPC advertising. They stress the importance of analyzing profitability and making informed decisions based on the data. By following these guidelines, Amazon sellers can make the most of their advertising budget and achieve greater success on the platform.

Whether you're just starting out with Amazon advertising or you're looking to take your campaigns to the next level, this video provides valuable insights and expert advice to help you achieve your goals. From budget doubling to Amazon attribution to Google Ads automation, there's something for every seller to learn and apply to their own advertising strategy.

If you're an Amazon seller looking to boost your sales and achieve greater success on the platform, this video on scaling sales by doubling your Amazon PPC budget is a must-watch. With expert insights, valuable tips, and practical advice, this session provides a comprehensive overview of the topic and equips sellers with the knowledge they need to make informed decisions about their advertising strategy. So, be sure to watch this video and take your advertising campaigns to the next level.

00:00 A Profitable Approach to Doubling Your Amazon PPC Budget
00:08 Doubling the daily budget for an exact match without changing bids
00:55 When it's necessary to adjust bids when doubling the budget on profitable campaigns
01:20 Comparison between Facebook, Google, and Amazon advertising platforms
01:54 The impact of doubling the budget on Google ads and the future of Amazon PPC automation
02:40 Positive feedback on the speaker's expertise in Amazon attribution and running ads on Google to Amazon listings.

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-c

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Tired of feeling like your Amazon listing is just getting lost in the sea of products? Well, we've got some exciting news for you!

My Amazon Guy is here to help you take your business to the next level with our FREE listing review service. We know that optimizing your Amazon listing can be a daunting task, but our team of experts is here to make it easy and painless for you.

With our professional video analysis of your ASIN, we'll look at everything from your PPC to SEO ratio, SEO indexing and rankings, market share, traffic and conversion opportunities, design, and sales. We'll give you an in-depth look at where your listing could use some help and provide you with actionable tips to boost your sales and get your brand noticed.

We understand that running a business is challenging, but with My Amazon Guy on your side, you can breathe a little easier. We're committed to providing you with peace of mind, knowing that your Amazon account is being handled by a team of experts who care about your success.

So, what are you waiting for? Let's take your Amazon listing to the next level and start growing your brand today! Contact us to receive your Free listing review video and get ready to see some serious results! 👉 https://myamazonguy.com/asin-review/

00:00 How's your Amazon listing going?
00:13 Keywords are low; only 329 organic keywords.
01:05 Recommended a one to two ratio for everyone sponsored to two organic keywords.
01:12 Sorted keywords by the most frequently searched.
01:19 Baby high chair, online shopping, shopping cart, and toddler chair are frequently searched keywords.
01:24 Organic rank is on the far-right column.
01:28 Online shopping is indexed.
01:33 Shopping cart cover for baby is ranked well.
01:39 High chair covers for baby keyword is ranked 101, and it brought in almost two million dollars in the past 30 days.
02:59 Another listing is selling more because they have almost 3,800 organic keywords and 300 sponsor keywords.
03:38 20 of the keywords are ranked in spots 20 through 50.
04:06 Images are not high resolution.
04:28 Images look a little blurry.
05:00 Title should be closer to 200 characters.
05:02 Bullet points should be 250 characters each.
05:15 Frequently used words should be integrated into bullet points to grow Organics.
05:25 Log in to Seller Central and fill out the product description with brand story and logo.
05:48 Example of a carousel brand story for a brand called age of sage.

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

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Struggling to improve your product's performance on the platform? Are you finding it challenging to target the right audience and increase your sales? Look no further. In this video, we will dive into the topic of bid adjustments for top of search placement on Amazon PPC targeting strategy and explore how it can help you boost your sales and grow your business.

During the video, we will address the question of how to optimize product placement on Amazon's search results page. We will specifically focus on two types of placements: top of search and rest of search. While top of search is the most coveted placement, rest of search can also be a valuable opportunity to reach potential customers. However, both placements require different bidding strategies, and it can be challenging to strike a balance between the two.

We will discuss how to make bid adjustments for top of search placement to ensure that your product is getting the visibility it deserves on the Amazon search results page. We will also touch upon the challenges of targeting rest of search and provide insights on how to optimize your bidding strategy for this placement. Additionally, we will explore the new rule-based bidding feature in beta on Amazon and discuss its potential benefits and drawbacks.

The expert speaker Travis Zigler have years of experience in Amazon PPC targeting and have helped numerous sellers improve their sales and visibility on the platform. They will share valuable tips and insights based on their experience and answer commonly asked questions about bid adjustments for top of search placement.

The video aims to provide Amazon sellers with actionable strategies to optimize their product placement and bidding strategy to increase their sales and grow their business. Whether you're new to Amazon selling or an experienced seller looking to improve your performance on the platform, this video is for you.

We understand the challenges that come with selling on Amazon, and we are here to help you navigate them. We believe that bid adjustments for top of search placement can be a powerful tool in your arsenal to drive sales and achieve success on Amazon. So, join us in this informative and insightful video to learn how to leverage this strategy and take your Amazon business to the next level.

00:00 Bid Adjustments for Top of Search Placement (Amazon PPC)
00:21 There is not much customization available to target product pages.
00:26 Bid adjustments for rest of search are usually kept at zero.
01:32 Rest of search does not have a bid adjustment modifier, unlike top of search and product pages.
02:21 Rule-based bidding is now in beta, which will adjust bids in real-time based on the likelihood to reach guard rails set by the user.
03:00  Travis suggests waiting for at least 3 to 6 months before trying out beta programs with Amazon.
03:30 Rule-based bidding is only available for campaigns running for at least 30 days.
03:55 Travis' current software and strategy work well and do not require much adjustment.

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coachi

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It's not enough to simply list your product and wait for the sales to roll in. In order to succeed on the platform, it's essential to optimize your listings to ensure that they are working for you. But how do you know if your listing is actually converting, and what can you do to improve it if it's not?

One of the first things to look at when assessing the effectiveness of your Amazon listing is your keyword strategy. Are you using the right keywords to attract the right customers? Are you utilizing both organic and sponsored keywords to their fullest potential? Take a deep dive into your keywords and analyze their performance to see if there are any areas that could be improved.

Another important factor to consider is your product images. Are they high-quality, eye-catching, and accurately representing your product? If your images are low-quality or don't give customers a clear idea of what they're buying, they're likely to move on to a different listing.

In addition to images, the product description and title are also key elements that can make or break a listing. Are you using clear and concise language to describe your product, highlighting its key features and benefits? Is your title informative and engaging, while also incorporating relevant keywords?

If you've optimized all of these elements and your listing still isn't converting, it may be time to look at your pricing strategy. Are you offering a competitive price for your product, or is it priced too high compared to similar listings? Keep in mind that customers are looking for the best value for their money, so consider offering promotions or discounts to entice them to make a purchase.

It's important to keep an eye on customer reviews and feedback. Are customers leaving positive reviews, or are they pointing out issues with your product or listing? If you're receiving negative feedback, take it as an opportunity to make improvements and address any concerns that customers may have.

At the end of the day, there is no one-size-fits-all solution to optimizing an Amazon listing. It takes a combination of strategies and continuous monitoring to ensure that your listing is working for you and driving sales. Don't be afraid to experiment with different approaches and make adjustments as needed to improve your listing's performance.

If you're feeling overwhelmed or unsure about how to optimize your Amazon listing, consider seeking the assistance of an Amazon listing optimization expert like us. We have years of experience working with Amazon sellers and can provide valuable insights and guidance to help you succeed on the platform.

If your Amazon listing isn't converting, there are several key factors to consider, including keyword strategy, product images, description and title, pricing, and customer feedback. By taking a comprehensive approach to listing optimization and continually monitoring and adjusting your strategy, you can improve your listing's performance and drive sales on the platform.

00:00 How to Know If Your Listing Is Working for You (Amazon Listing Optimization)
00:36 Keyword review
01:24 Areas for improvement: Organic ranking
02:45 Listing comparison from competitor
03:33 My Amazon Guy's SEO Process
04:31 Areas for improvement: Product title + other information
06:04 Areas for improvement: Alt text
06:09 My Amazon Guy Full Service Management
06:27 Book a coaching call


🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3R

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One of the most crucial metrics to track is your overall conversion rate for specific keywords and niches. Knowing your conversion rate can help you optimize your product listings and boost sales. But how can you access this information on Amazon? In this article, we'll show you how to find the overall conversion rate for your Amazon keywords and niche using the Product Opportunity Explorer tool.

To access the Product Opportunity Explorer tool, go to the "Growth" dropdown menu in your Amazon Seller Central account and select "Product Opportunity Explorer." Once you're there, type in a relevant keyword, such as "pet toys." For this example, we'll choose "puppy toys." Click on the "Trends" section to view the total search volume over the past 180 days and data for the past 360 days. You'll also see the average price and search conversion rate, which updates every seven days.

The search conversion rate is the number of purchases made in a niche after a customer enters a search term and clicks on a product, divided by the total number of times customers entered that search term. This rate is a crucial indicator of how effective your product listing is in converting potential customers into actual buyers. It's worth noting that the search conversion rate applies to the last seven days, so make sure to keep that in mind when analyzing the data.

The Product Opportunity Explorer tool is a valuable resource for Amazon sellers looking to identify new product opportunities or evaluate the performance of their current products. It also provides other useful information such as search volume growth and average units sold. By using this tool, you can easily compare your conversion rate against the aggregate average and see how your products are faring in the market.
If you're looking to get into a new niche or launch a new product, the Product Opportunity Explorer tool can help you determine the average search volume and conversion rate for your chosen keywords. This information can be used to optimize your product listing and increase your chances of success. Additionally, if you're already selling products in a particular niche, you can use the tool to see how your products are performing against the competition.

Understanding your overall conversion rate for specific keywords and niches is crucial to your success as an Amazon seller. With the Product Opportunity Explorer tool, you can easily access the data and insights you need to make informed decisions and optimize your product listings. By analyzing the search conversion rate and other data provided by the tool, you can increase your chances of success on the platform. So why not give it a try today?

0:00 How to Find the Overall Conversion Rate for Your Amazon Keywords and Niche
00:14 Go to the "Product Opportunity Explorer" under "Growth" in the dropdown menu
00:26 Type in "Pet toys" and choose "puppy toys" as an example
00:47 Check the "Trends" section to see the total search volume over the past 180 days and the data for the past 360 days
01:13 Check the average price and search conversion rate for the niche, which updates every 7 days
01:39 See additional information such as search volume growth and average units sold

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://mya

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Your brand name is your first point of contact with potential customers. It is what sets you apart from your competitors and helps customers recognize your products. Many sellers make the mistake of choosing a brand name that is either too long, hard to pronounce, or just plain confusing. This can lead to lower sales, decreased customer engagement, and even damage to your reputation.

To illustrate the impact of poor brand naming, we'll take a look at some examples of garbled and overly long brand names that fail to catch customers' attention. We'll also discuss the importance of brand naming on Amazon and how it can impact your bottom line. From the hidden costs of poor brand naming to the science behind effective brand naming, we'll cover it all.

But don't worry, we won't leave you hanging. We'll also provide tips and tricks for choosing a memorable and effective brand name on Amazon. We'll discuss the dos and don'ts of brand naming and share the top strategies for standing out in a crowded market. We'll also cover how to boost your SEO and sales through effective brand naming.
One of the keys to effective brand naming on Amazon is to keep it short, sweet, and memorable. Your brand name should be easy to pronounce, spell, and remember. It should also be unique enough to set you apart from your competitors. We'll share some creative ways to come up with a great brand name, including using tools like name generators and conducting keyword research.

Another important consideration when it comes to brand naming on Amazon is to avoid trademark infringement. This can be a complex issue, but we'll break it down for you and provide tips for avoiding potential legal issues.

The goal of effective brand naming on Amazon is to build trust with your customers and create a strong brand identity. A strong brand can help you stand out in a crowded market, attract loyal customers, and ultimately boost your sales and revenue.
So, if you're ready to take your Amazon business to the next level, be sure to watch this video. We guarantee you'll come away with valuable insights and actionable tips to help you choose the perfect brand name for your Amazon store. Don't let poor brand naming hold you back from achieving your sales goals. With the right brand name, you can take your Amazon business to new heights.

00:00 Importance of having a good brand name on Amazon
00:05 Jarbled and overly long brand names are not recommended
00:23 Searching for a mouthful brand name on Amazon for frying pans
00:40 Examples of nice brands on Amazon
01:25 Discussion on the possibility of a well-known brand having a similar-sounding name

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 1

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00:00 Alexa, Skip the Wait: Amazon's No Appointment Clinic Service
00:06: Amazon disallowing products
00:23: Discussion about Amazon's clinic service
00:50: Mention of Amazon recommending products during medical visits
01:10: Comparison to the movie "Idiocracy"
01:27: Comment on living in a strange world

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

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00:02 Asking about why Jason hasn't started their own business
00:05 How agencies retain their top employees
00:20 Talking about having their own brand and doing wholesale arbitrage and selling on eBay as a hobby
00:29 How making the hobby a job didn't work out and preferring to work on and for people
00:48 Feeling fulfilled by managing the team and working for the brands and sellers they work with
01:11 Treat them well, pay them fairly, and give them everything they need to succeed
01:25 How Jason started as an intern over 2 years ago
01:29 Deciding to try it out
01:34 Being an Account Director in the first half year
02:03 Realizing that he want to be part of the culture and continue to grow it

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

Support the show

Send us Fan Mail

Keeping your ACoS (Advertising Cost of Sales) in check is crucial for success. ACoS is the ratio of your ad spend to your sales, expressed as a percentage. In this video, we'll cover how to optimize your Amazon PPC (Pay-Per-Click) campaigns to fix your ACoS and keep it in check.

The video transcript starts by addressing how to determine whether a keyword is worth the cost of getting sales over 100% ACoS. If a campaign has over 100 ACoS and only generates one sale every 30 days, it's likely not worth the cost. However, if the campaign is generating three to five sales a day or more, it's worth considering optimizing the cost per click to bring down ACoS while maintaining sales velocity. By reducing the cost per click, you can achieve a lower ACoS without sacrificing sales.

To further optimize your Amazon PPC campaigns, it's important to take a holistic approach and consider the blended ACoS across all campaigns for a specific ASIN (Amazon Standard Identification Number). This helps you understand the overall performance of the ASIN and how to optimize your campaigns for better results. Instead of looking at individual keywords or campaigns in isolation, this approach enables you to make data-driven decisions and achieve better results overall.

The video also discusses how to handle keywords that generate sales but have no search volume or under 50. Our expert suggests peeling out any keyword that generates three or more sales over a 30 to 60 day period and putting it into an exact match campaign. This strategy can help you achieve better results for specific keywords and improve your overall campaign performance.

In addition to optimizing your campaigns, it's important to monitor your ACoS regularly to keep it in check. ACoS can vary depending on market conditions, so it's important to adjust your bids and budgets accordingly to maintain profitability. By monitoring your ACoS and adjusting your campaigns as needed, you can achieve better results and maximize your advertising spend.

Optimizing your Amazon PPC campaigns and keeping your ACoS in check is essential for success on the Amazon marketplace. By following the strategies and tips outlined in this video, you can improve your advertising performance and achieve greater profitability. Whether you're a new seller or an experienced advertiser, these strategies can help you achieve better results and grow your business on Amazon. So, tune in now and learn how to optimize your Amazon PPC campaigns and keep your ACoS in check!


00:00 How to Keep Your ACOS in Check (Optimizing Amazon PPC Campaigns)
00:08 What to do when you have sales but your ACOS is over 100%
00:10 How to optimize and ask if the keyword is worth getting sales over 100%
00:43 Look at the blended ACOS across all campaigns for a specific ASIN
01:23 Don't look at everything individually, look at it as a whole
01:50 Should I run an exact match for a low volume search term?
02:07 Peel out any keyword that generates 3 or more sales
02:39 Don't pause or negative a keyword in the initial campaign

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_ML

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Looking to boost your sales and grow your business? You won't want to miss this video on scaling sales by doubling your Amazon PPC budget.

In this informative session, our guest Amazon PPC expert Travis Zigler addresses one of the most commonly asked questions by Amazon sellers: "If I were to double my daily budget for an exact match without changing bids, would it proportionately scale the sales?" The answer, as you might expect, is "it depends."

Travis delves into the nuances of when doubling your budget can be a profitable approach, such as when you're running out of budget on a daily basis. However, simply doubling your budget without changing your bids may not have much of an impact if you're not already running out of budget. In such cases, the profitability of the campaign should be considered before making any changes to bids.

We also compare and contrast the advertising platforms of Facebook, Google, and Amazon, highlighting the differences between them and how each platform handles budget doubling. While Facebook and Google ads increase the cost per click as the budget is increased, Amazon's system is not yet fully automated and may not necessarily spend more money when the budget is doubled.

Travis also shares their expertise in Amazon attribution and running ads on Google for Amazon listings. If you have questions on these topics, this video is the perfect resource for you.

Throughout the session, Travis provides valuable tips and advice for Amazon sellers looking to maximize their sales through PPC advertising. They stress the importance of analyzing profitability and making informed decisions based on the data. By following these guidelines, Amazon sellers can make the most of their advertising budget and achieve greater success on the platform.

Whether you're just starting out with Amazon advertising or you're looking to take your campaigns to the next level, this video provides valuable insights and expert advice to help you achieve your goals. From budget doubling to Amazon attribution to Google Ads automation, there's something for every seller to learn and apply to their own advertising strategy.

If you're an Amazon seller looking to boost your sales and achieve greater success on the platform, this video on scaling sales by doubling your Amazon PPC budget is a must-watch. With expert insights, valuable tips, and practical advice, this session provides a comprehensive overview of the topic and equips sellers with the knowledge they need to make informed decisions about their advertising strategy. So, be sure to watch this video and take your advertising campaigns to the next level.

00:00 A Profitable Approach to Doubling Your Amazon PPC Budget
00:08 Doubling the daily budget for an exact match without changing bids
00:55 When it's necessary to adjust bids when doubling the budget on profitable campaigns
01:20 Comparison between Facebook, Google, and Amazon advertising platforms
01:54 The impact of doubling the budget on Google ads and the future of Amazon PPC automation
02:40 Positive feedback on the speaker's expertise in Amazon attribution and running ads on Google to Amazon listings.

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