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My Amazon Guy episodes

  • Optimize Your Product Listing on Amazon (A Quick ASIN Review)

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    You know that competition is fierce as an Amazon seller. To stay ahead of the game, you need to optimize your product listing. Optimizing your listing means making sure that your product is easily discoverable by shoppers on Amazon, and that your listing accurately showcases your product's features and benefits.

    At My Amazon Guy, we specialize in helping sellers like you optimize their listings. Our team of experts will analyze your ASIN and provide you with a free video that identifies areas for improvement. We'll look at everything from your PPC to SEO ratio to your design, to ensure that your listing is as effective as possible.

    Don't let your sales suffer because your listing isn't optimized. Let us help you reach your full potential on Amazon. Head over to https://myamazonguy.com/asin-review/ to claim your FREE video analysis today!


    00:00 Optimize Your Product Listing on Amazon (A Quick ASIN Review)
    00:46 Area of improvement: Design and images
    01:11 Area of improvement: Product Pricing
    01:22 My Amazon Guy Full Service Management https://myamazonguy.com/full-service-...


    🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

    ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

    ✅Get 20% OFF Your First 6 Months of H1

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    2 min
  • The Metrics That Prove Why Your Amazon Brand Store Homepage Matters

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    In this video, we’ll dive into the importance of having a well-designed Amazon Brand Store and the metrics that prove why it matters.

    Are you brand-registered on Amazon? If yes, then there’s really no reason why you shouldn’t be taking advantage of Amazon Stores. Your brand store is the gateway to your brand on Amazon, and having a high-converting layout is essential to attracting and retaining customers.

    In this video, Jason Master Mateo will walk you through the metrics that show why your Amazon brand store homepage matters and how it should be laid out. We’ll also give you tips on how to make your homepage shop-able and cross-sell your products.

    The first thing you need to do is check out the insights of your Age of Sage Store. If it’s not available yet, keep building your store and wait until you have established followers and visitors. Once you have access to your insights, you can see an overview of your store and compare the difference in sales from the top pages. You’ll notice that the homepage is leading by a significant margin, and that’s why it’s essential to make it shop-able.

    You want to make sure that your customers can immediately see your products and add them to their carts. It’s also important to note that your homepage is the first impression your customers will have of your brand, and it should be consistent with your brand identity.

    Jason shares some A/B testing strategies that you can implement on your homepage. It’s crucial to understand your category and what your customers are looking for. For example, if you’re in the gift category, you might want to showcase your trending items first. In contrast, if you’re selling auto parts, you’ll need to focus on the features of your products.

    It’s also essential to make sure that your store is cross-shop-able. If you’re selling a mother’s day spa set, you can cross-sell tumblers or other gift items that will complement the spa set. This is a great way to increase your average order value and keep your customers engaged with your brand.

    In conclusion, building a well-designed Amazon brand store is crucial to your success on Amazon. Your brand store is your brand’s gateway, and it’s the first impression your customers will have of your brand. By implementing a high-converting layout and making your homepage shop-able, you’ll see an increase in sales and customer engagement.

    So, what are you waiting for? Start building your Amazon brand store today and take your business to the next level! If you found this video helpful, please hit the like button, subscribe to our channel, and hit the notification bell to stay updated with our latest videos.

    00:00 The Metrics That Prove Why Your Amazon Brand Store Homepage Matters
    00:36 Go to your dashboard and choose Stores then Manage stores
    00:51 Click See insights and view your metrics
    01:37 Click Traffic you will see where your traffic comes from
    02:06 Make your Homepage layout attractive to buyers
    02:58 Check your sales by clicking Sales
    03:49 Cross sell your products

    🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉

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    5 min
  • [SEO Update] Amazon Algorithm 2023 Patch Notes to Rank Your Product to the Top of Page 1

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    Struggling to rank your Amazon products on the first page? Do you want to know the latest updates on Amazon's SEO algorithm? Then you're in the right place! In this video, I'm going to reveal the A10 algorithm, the latest Amazon SEO algorithm update, and discuss how it affects your product's ranking.

    The A10 algorithm factors in several key metrics to determine a product's SEO ranking, including seller authority, impressions, sales internal, reviews, PPC sales, off-site sales, 180-day sales, conversion rate, CTR, and organic sales. Each of these metrics plays a crucial role in determining your product's visibility on Amazon's search engine.
    Seller authority is an essential factor that determines a seller's credibility on Amazon. This includes the number of sales on the total account and how long the account has been around for. Impressions, on the other hand, refer to the number of times a product is viewed, including both SEO and PPC. This means that if you don't advertise, you may have fewer impressions, which could negatively affect your SEO.

    Remember, SEO is not set it and forget it. It is a continuously optimized thing, and you need to be on top of it if you want your products to rank higher on Amazon's search engine. If you want to learn more about Amazon SEO, check out our website or contact us today to see how we can help you with your Amazon marketing needs.
    Don't miss out on this valuable information on Amazon's latest SEO algorithm update. Watch this video and stay ahead of the competition!

    00:00 [SEO Update] Amazon Algorithm 2023 Patch Notes to Rank Your Product to the Top of Page 1
    00:20 A9 Algorithm mistakenly identified as A10
    01:16 Click-through rate (CTR) as the most notable gainer
    02:38 A high-converting new product may not necessarily require a lot of reviews to be successful
    03:50 An ethical and cost-effective way to generate reviews
    04:54 A trend of less favor towards the "Legacy" players
    06:32 Brand story and A+ Content as two important sections on Amazon product listings that can impact SEO
    07:53 One Spanish keyword will index in under 48 hours
    09:30 Free SEO Guide myamazonguy.com/seo
    11:19 CTR is more important now because there’s a heightened significance in being searchable and findable on Amazon
    12:43 Updating main image can increase CTR by 3x
    14:43 Many people underestimate the significance of traffic on Amazon
    15:56 Algorithm is currently favoring CTR more than it has in the past
    17:12 Visit myamazonguy.com/hack for tips on improving your Amazon product's main image
    20:02 Go to myamazonguy.com/icap for another use case using the ICAP marketing funnel
    20:16 By updating the keyword on a specific ASIN to "Sage candles for cleansing house," ICAP has tripled
    23:42 Seller Autho

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    28 min
  • Time to Revamp Your Amazon Pricing Strategy

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    Are your Amazon sales stagnant? It may be time to revamp your pricing strategy. In this video, Jason Master Mateo from My Amazon Guy shows you how to get a strikethrough price on your Amazon products to attract more buyers and boost sales.

    First, your product needs to have a list price established in the backend. This is not the price you are selling it for, but rather the manufacturer's suggested retail price (MSRP). It is important that your list price and actual selling price have been the same for a while and that you have been making sales at that price.

    Once you have established your list price and selling price, you can change your selling price to a lower price while keeping the list price the same. This will result in a strikethrough price displayed on your product detail page and search results. Not only will this catch the eye of potential buyers, but it can also add an element of perceived value by showing that they are getting a deal.

    If your product has had a price that has been stagnant for a long time, you may even get a special badge indicating a discount, such as "Save 10%". This can further entice potential buyers to make a purchase.

    But be careful not to set your list price too high in hopes of getting a strikethrough price. Customers may see through this tactic and you could end up hurting your sales in the long run. It is important to set your list price at a reasonable level that reflects the actual value of your product.

    So, if your Amazon sales are in need of a boost, consider revamping your pricing strategy by implementing a strikethrough price. Watch this video to learn how to do it and start attracting more buyers today.

    00:00 Time to Revamp Your Amazon Pricing Strategy
    01:00 Set your product List price higher
    01:46 Change Your price
    01:52 Now you have a strikethrough price
    02:03 Attract more buyers

    🚀 Grow your brand's accounts with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

    ✅ Support us, buy some Swag:

    Support the show

    3 min
  • Getting The Right Image URL for Template Flat Files (Quick and Easy Tip)

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    Looking for a reliable hosting site for your Amazon product images, Imgur.com is a great option. This quick and easy tip video from My Amazon Guy will show you everything you need to know to get the right image URL for your template flat files, making the process of adding images to your listings a breeze.

    So, whether you're a beginner or a seasoned Amazon seller, follow Jason's advice and use Imgur.com for your product image hosting needs.

    00:00 Getting The Right Image URL for Template Flat Files (Quick and Easy Tip)
    00:50 Upload images at Imgur.com
    01:13 Get the Direct link of each photos
    01:19 Paste it into the Main Image URL column in your flat file

    🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

    ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

    ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...

    ✅ A+ Enhanced Brand Content

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    2 min
  • Advanced Amazon SEO Techniques to Drive More Traffic to Your Listings in 2023

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    Amazon is a highly competitive marketplace where every seller wants to get their products in front of as many potential buyers as possible. With the growing number of sellers and products on Amazon, it's becoming increasingly challenging to stand out from the crowd. That's where SEO comes in. By optimizing your Amazon listings for search engines, you can improve your product's visibility and drive more traffic to your listings.
    In this video, we'll discuss some proven Amazon SEO techniques that you can use to drive more traffic to your listings in 2023. We'll start by debunking the myth that A+ content doesn't index. In fact, adding Spanish characters to your A+ content image alt text can ensure quick indexation in under 48 hours. We'll show you how to use this scientific method to prove it for yourself.

    We'll then dive into the often-overlooked aspect of Amazon SEO - the amount of SEO text that you can add to your A+ content. There are two modules for this: the Brand Story and the A+ content module. The Brand Story is a relatively new feature that many sellers have yet to use, and it's vital to get it built to access premium A+ content. With premium A+ content, you can use giant images and even videos to make your listings more engaging.
    When a consumer starts scrolling through a product, they'll see ads and several products to click on horizontally. As a savvy marketer, you can use this to your advantage and pick up on consumer behavior patterns and insights. By going to the Brand Story section, you can merchandise more products and images, adding to the SEO juice. We'll show you how you can use the alt text code to add hundreds of characters of SEO juice to each individual photo, including the banner photo.

    We'll also show you how you can use this technique not just for your brand store but also for your A+ content module. Every photo, including the video and the product grid, can have a hundred characters of alt text, which can add thousands of keywords to your listings.

    But that's not all; we'll show you how you can directly load this onto the back end using the A+ content manager. You can even do this on old A+ contents by simply editing the image and typing in the keywords. Choosing the right keywords is crucial for SEO success, and for that, we recommend watching our SEO masterclass video.

    We'll also touch on indexing and ranking keywords, increasing market share, and more. By understanding the power of Amazon SEO and implementing these techniques, you can open up a floodgate of opportunities and grow your traffic on Amazon in 2023.
    In conclusion, optimizing your Amazon listings for search engines is crucial for standing out from the crowd in the highly competitive Amazon marketplace. We hope this video provides you with some valuable insights and techniques to help you drive more traffic to your listings in 2023.

    00:00 Proven Amazon SEO Techniques to Drive More Traffic to Your Listings in 2023
    00:37 People often forget the ample space available for SEO text in their A+ content
    01:33 Understand how to effectively merchandise multiple products within your Brand Story
    02:00 Every image can have 100 characters image alt text
    03:05 Add Spanish characters to your A+ content image alt text for a quick indexation in under 48 hours
    03:33 Go to A+ content manager and edit images and type the keywords
    04:04 Watch My Amazon Guy SEO Masterclass

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    5 min
  • How to Get a Complete List of All Your SKUs and ASINs in Amazon Seller Central

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    Are you a beginner Amazon seller wondering how to get a complete list of all your SKUs and ASINs in Amazon Seller Central?

    Having a complete list of all your ASINs and SKUs is important for several reasons. It can help you keep track of your inventory, manage your pricing and promotions, and make data-driven decisions for your business.

    Here's a quick and easy way to do it.

    00:00 How to Get a Complete List of All Your SKUs and ASINs in Amazon Seller Central (A Beginner's Guide)
    00:20 Go to the top left menu, Reports then click Inventory reports
    00:47 Select report type and choose Inventory report
    00:50 Click request report
    00:57 Download the report
    01:07 Open a Google Spreadsheet and import the report

    🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

    ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

    ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...

    ✅ A+ Enhanced Brand Content

    Support the show

    2 min
  • Avoiding Common Mistakes: Expert Tips for Amazon PPC Success

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    00:00 Avoiding Common Mistakes: Expert Tips for Amazon PPC Success
    01:29 Steven’s most expensive advertising auto-campaign
    01:44 Common mistakes a lot of “Amazon PPC Gurus” make
    02:29 Keep your successful keywords in their existing campaigns
    04:14 Optimally manage broad match by weekly negating a few keywords in Auto campaigns.

    🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

    ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

    ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc...

    ✅ Beginner Tutorial Playlist:

    Support the show

    7 min
  • Boost Your Brand Visibility on the Drop Down Brands Menu in Your Category

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    00:00 How to get my brand listed on the drop down brands menu in my category
    00:09 Getting your Brand listed on the left side menu
    01:01 Can't be shown on mobile
    01:20 Tips to get it shown in the Brand Search filter

    🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

    ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

    ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc...

    ✅ Beginner Tutorial Playlist:    • Amazon FBA Seller... 

    ✅ Coaching on Demand (Same day Appointments Available):

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    2 min
  • Amazon Starts Advertising on your Secondary Images [WTF?!]

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    00:00 Amazon Starts Advertising on your Secondary Images [WTF?!]
    02:20 Amazon starts tagging related products on your secondary images
    0:51 Items are from different store
    01:54 Two rows of advertistement has been added
    02:02 Advantage of having an A+ Content
    02:29 More ads

    🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

    ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

    ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

    ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0

    ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...

    ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc...

    ✅ Beginner Tutorial Playlist:    • Amazon FBA Seller... 

    ✅ Coaching on Demand (Same day Appointments Available):

    Support the show

    4 min

About My Amazon Guy

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About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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