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00:00 Amazon FBA Weekly Q&A
03:10 MAG School launch
05:31 ASIN B07NR2C5BB is being punished for being OOS frequently in 2021. Since being back in stock my TACOS has been fluctuating at 18%
08:07 I think amazon loaded data from mobile views into business reports this week. All my old data now has 8-10x page views from mobile. bc of this my unit session percentage has dropped from 30%+ to 11%
09:56 What is the best way to compete with established brands for grocery when margins are small?
11:47 When launching, can you comment on target Ad placement for the most critical KWs (Top 3 - 5).
14:37 Launching, how many KWs do you target at first? How many campaigns and types do you run in the first and second months?
16:23 PickFu Test: Them “B07K4S4J66” us “B07BHCB9Y2”
24:04 Can you comment on an expected budget to launch a product in the US? I'm in the competitive kitchenware category.
25:01 I get an error message for search term character length sometimes even though I use the exact same KWs on a similar listing w/o an error
26:10 I have unfulfillable inventory in a US FBA warehouse, am I able to send this back to myself in CA?
27:11 For an unfulfillable inventory, how does AMZ decide between Refurbished and Liquidation?
27:39 If a seller can only do FBM due to customization, what are the best practices for marketing outside of PPC due to conversion issues?
31:26 Can you speak on the difference between “Parenting 2 ASINs together” versus having a main parent ASIN, and simply adding a variation to it?
36:17 ​I updated my bullet points but they won’t show up in the front end. I did that a long time ago.
37:03 What is the quickest way to get products reinstated on seller central after AMZ has flagged and taken down?
38:58 AMZ has it set so that every $500 in PPC spend will get taken from the sales revenue or credit card is charged, whichever is set. Can this $500 threshold be changed?
39:37 Is there some better or other recommended strategy/setting to help w/ cashflow/overall improve AMZ finances?
42:16 Can you comment on virtual bundles?
42:50 Is there a way you can tell how much a campaign is actually spending on a daily basis?
44:58 Is inventory placement helpful or hurtful to get the buy box right now?
45:29 When doing product research, you say to first think of a product you are interested in, then look at data second. But what is the key data you look for? Isn't data more important?
47:14 ​Did you see FBA Grade and Resell program, what do you think about it?
47:47 Is it w/ AMZ TOS to include inserts saying simply "Please leave you honest feedback on AMZ" we're not mentioning "positive feedback"
49:01 My broker was supposed to split my shipment between AMZ and another distributor for our business but he mistakenly sent in some boxes that were meant for our distributor into AMZ
49:44 Earlier for another question you said kitchenware is not a competitive niche, despite it having many sellers. How do you define competitiveness?
50:33 I have a client that has a USPTO registered trademark and he has that name in the Amazon Brand Registry also. A few months ago a very similar brand started selling on Amazon but does not have a trademark or brand registry. The two brand names merely have one letter differentiating them but are not exactly alike.
52:40 Will Day Parting hurt the PPC campaign
53:05 I have launched a product however there are no sales or impressions. The listing is optimized
54:58 Do you know what the market rate is for insurance supplements for Amazon. I'm getting close from $1500 to $4000.
55:24 I successfully get GTIN approval under my brand name but AMA still not allowing me to create a listing

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00:00 Amazon FBA Weekly Q&A - 03/29/2022
10:47 AMZ charged me $2000 more than my PPC spent under "Advertising Regulatory Fees"
13:05 Can you explain what it means to parent ASINs together? How to do it, and how does it differ from adding a variation to a listing?
16:43 If A+ content isn’t indexed, and the product description doesn’t show when A+ is used, should you wait to assign A+ to a new ASIN until the product description keywords get indexed?
19:19 I have a Turkey-based business. Would you suggest I change the business locations? This is a lot of fees over PPC spend. I spend around 10k per month.
20:40 Can we use different titles for each child ASIN?
22:16 But what does it mean to parent ASINs together?
25:11 Can you show an example of a listing that has 2 ASINs parented together?
26:43 How to get a strike-through price for a new listing? I have filled the relevant fields but it doesn’t work.
28:23 My product is in Handmade but there isn’t a handmade category that corresponds to the competition’s non-handmade category (decorative trays). Closest I can get is Handmade - Gift Baskets.
31:31 Can you rank from top to bottom which fields carry the most SEO weight/juice? Including A+ content
32:14 Steve Pope says when doing product research, to first think of a product you are interested in, then look at data second. But what is the key data you look for? Isn't data more important?
34:49 How much do you recommend for PPC daily budget when launching?
36:16 How can we have Amazon automatically remove all FBA returns so that we could determine whether it is sellable or not?
39:29 I sell an item set, primary item A with secondary (accessory) item B. PPC KW which relates to the secondary item performs far better than KW relating to the primary item.
42:12 Currently we have 2 approved separate Amazon accounts we've had for years. I want to merge them into one account for logistic purposes. Would I lose the reviews from the account I merge?
43:42 ​Is there a typical time range for keywords to be indexed? Would you expect to be at 1000+ within a week or month assuming a fully optimized listing?

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00:00 Amazon FBA Weekly Q&A
10:43 Does amazon have some hidden algorithm where once an OOS is back in stock, its ability to rank is suppressed/penalized?
14:07 Free PickFu test: B07NR2C5BB vs B07NVV7QMV
17:52 What are all of AMZ's criteria for the best seller badge? And what would you recommend to get the badge back from a competitor who is $10 cheaper and dropping the price isn’t an option?
19:59 What are the potential pitfalls if a client merges all listings under one parent?
22:27 Cerebro/SEO with ASIN B07NR2C5BB to my competitor B07NVV7QMV
26:18 Can you ship products LTL to AMZ w/o placing them in reshipping boxes & instead add the FBA label QTY 1 to the product packaging
29:01 Is there any requirement by AMZ for claiming your product organic?
29:58 On restock inventory page, the Total Days of Supply column, Recommended Ship Date column, and Recommended Quantity don't seem to align well.
32:33 Can we run product ASIN targeting wi/ video ads
33:32 What do you do when we are out of FBA inventory in AMZ, but resellers are charging double?
40:36 I don't sell on eBay but have found my TM products on there being drop-shipped for much more $$$.
41:48 When you see AMZ selling your product used w/a minor defect what does that mean, and do you get paid the same.
42:51 Do you run campaigns for variations, or just for the parent because the variations are included anyway?
44:27 I'm 5 days from the end of the season for a seasonal product, but AMZ puts my 1k left unit to FC transfer. 
45:35 Would you stop your PPC spend by the end of the season, or raise your prices to lower your PPC send
46:17 How do you recommend PPC for 2 color variations of the same product?
47:48 What are your feelings on AMZ audience PPC targeting
48:28 What is your opinion on bid modifiers?
50:28 Is there a way to easily see your day-to-day sessions and unit session percentage on a per ASIN/SKU basis?
51:33 You did photos yourself or did you find someone to take photos?
53:07 Is it safe to use a virtual phone number like google voice for AMZ OTP codes?
55:49 B09H3QW364 is a 2 item set. The sales, search volume, nearly all the data of KWs relating to the wooden tool are better compared to the KWs relating to the wooden brush
46:47 I'm thinking about giving PixelMe a try to track my FB ads. I’m currently using Amazon attribution links to get the Brand Referral Bonus. Do you know if I'll get the bonus with PixelMe links? 
58:13 How can I see the conversion rate of my competitor?
1:00:17 Given the hostility that AMZ has towards other URLs like two-step URLs, do you think AMZ could view PixelMe links in the same way?
1:01:42  B07BHCB9Y2 vs  B07K4S4J66
1:05:32 Can you put the link for the PickFu test
1:05:51 Rather than making a new ASIN, you don't think I should just revamp my ASIN SEO so that the SEO is 90% of KWs w/c relate to the secondary item instead of the primary item?
1:07:08 I got the AMZ Choice Badge on most searched KW w/o A+. High PPC cost. Just got an A+ w/ bump in sales. Trying to optimize profitability. Should I lower bids, on this AMZ Choice KW?
1:08:19 Is that a thing such as advertising on too many KWs or product targeting?
1:09:32 I got hit with a patent infringement claim. I submitted a letter of non-infringement, as requested. AMZ keeps denying my appeal and asking me to attach the letter (which I keep providing).
1:11:53 Do you need to have used a brand name in order to apply for the Brand Registry? Or can I just try to register a name w/o having ever used it?
1:14:24 What's a good 90-day sell-through number to work towards?
1:14:50 10 days out to running OOS. Stock to be delivered 15days later. Should

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iHeart's Talk Radio WLW broadcasting in Cincinnati asked Steven Pope, Founder of My Amazon Guy to come on the air and give his thoughts on Amazon workers joining a union. 🎙

00:00 Amazon now has a union
00:58 Introduction of Steven Pope
02:08 Should we see an increase in prices doing business with AMZ
04:22 AMZ employees are compensated more than enough
05:38 Difference in compensation between union members and non-member
08:26 Is Amazon Prime on the border of being not cost-effective
10:40 The typical Amazon facility with regard to employee stress
12:56 Amazon is a global store

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❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

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✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

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#amazonselling #amazonseller #amazonfba #myamazonguy

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Fuel and inflation surcharge starts April 28 for Amazon FBA sellers https://sellercentral.amazon.com/help/hub/reference/GABBX6GZPA8MSZGW?ref=nslp_all_GQTJLCKQDM5LUL9S_en-US_nslnk_1_GABBX6GZPA8MSZGW

00:00 Amazon FBA fees increasing
00:13 The exact notice from Amazon
00:52 Inflation rate is off the chart
01:30 How do you navigate this situation
02:15 Will the surcharge still go up
02:33 Amazon under fire from Flex drivers
04:35 Where did this inflation come from
05:30 How we calculate inflation
05:50 Why the Fed is Caught in an Inflation Trap

Starting April 28, 2022, a 5% fuel and inflation surcharge will be applied to US FBA fulfillment fees. The surcharge will apply to all product types, such as non-apparel, apparel, dangerous goods, and Small and Light items. The surcharge will apply to all units shipped from fulfillment centers starting April 28. The surcharge is subject to change.

update:
Since the start of the pandemic, we have significantly invested in Amazon’s store and fulfillment operations to better support you and our customers. We’ve nearly doubled fulfillment capacity, added over 750,000 full- and part-time roles, and our average hourly wage in the US has climbed from $15 to $18. These investments enabled tremendous growth for sellers, who have increased sales in our store by more than 70% during this time.

Like many, we have experienced significant cost increases and we have absorbed them, wherever possible, to reduce the impact on our selling partners. When we did increase fees, we were focused on addressing permanent costs and ensuring that our fees were competitive with those charged by other service providers. In 2022, we expected a return to normalcy as COVID-19 restrictions around the world eased, but fuel prices and inflation have presented further challenges. It’s still unclear if these inflationary costs will go up or down, or for how long they will persist. Rather than a permanent fee change, we will be employing a fuel and inflation surcharge for the first time—a mechanism broadly used across supply chain providers.

Beginning April 28, we will implement a fuel and inflation surcharge of 5% on top of our current Fulfillment by Amazon (FBA) fulfillment fee per-unit rates. We know that changing fees affects your business. Our teams are working each and every day to ensure that FBA remains a great value for the premium fulfillment and delivery service it provides. Since 2020, and inclusive of this change, Amazon has increased fulfillment rates less than other carriers and continues to cost significantly less than alternatives.

For more information, go to 2022 US FBA fulfillment fee changes. We welcome your feedback at [email protected] and will review each comment.

Why the Fed is Caught in an Inflation Trap
It’s widely recognized that quantitative easing is a dangerous experiment of magnitude that has never been conducted before. https://401kspecialistmag.com/why-the-fed-is-caught-in-an-inflation-trap/

Money Printing and Inflation: COVID, Cryptocurrencies and More https://www.nasdaq.com/articles/money-printing-and-inflation%3A-covid-cryptocurrencies-and-more

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👉Get your Free Video Review at myamazonguy.com/ASIN
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon.  Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

My Amazon Guy Podcast and Videos: 
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YouTube.com/MyAmazonGuy

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00:00 Different Match Types
00:42 Broad Keyword Match
01:50 Phrase Keyword Match
03:11 Exact Keyword Match
04:42 How do we create campaigns for these keywords

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon.  Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

My Amazon Guy Podcast and Videos: 
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

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✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

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#amazonselling #amazonseller #amazonfba #myamazonguy

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🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

My Amazon Guy Podcast and Videos: 
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YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
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✅Get 50% off First Month with Helium 10 
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✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
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Talk Radio KFKA broadcasting in Fort Collins, Colorado asked Steven Pope, Founder of My Amazon Guy to come on the air and give his thoughts on if people should keep their Amazon Prime accounts. 🎙

00:00 Cost of Amazon Prime membership went up!
00:30 Is Amazon Prime still worth it?
00:33 Introduction of Steven Pope
03:26 Ever experienced that Amazon box showed in the yard out of nowhere?
04:27 Do you have to use Amazon Prime a certain number of times annually to make it worth the cost?
10:54 Amazon seller schemes
13:09 It's not time to ditch Amazon Prime 


🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

My Amazon Guy Podcast and Videos: 
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Website: MyAmazonGuy.com

Other Social Media links:
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✅Get 50% off First Month with Helium 10 
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✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

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#amazonselling #amazonseller #amazonfba #myamazonguy

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00:00 How To Build A+ Content on Seller Central
00:08 Walkthrough of inside A+ content modules
00:44 First Module: Standard Company Logo
01:28 Take advantage of the crawlable text options for more SEO juice
02:51 How to add modules
03:17 The added modules will give you all the details needed
03:30 How to move and delete a module
03:49 Standard Comparison Chart (Product Grid) 

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon.  Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

My Amazon Guy Podcast and Videos: 
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
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Rode Swivel Mount: https://amzn.to/31daD8T
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Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

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