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00:00 How to Prepare Your Amazon Business to Sell
00:18 Introduction of the panel, Don Henig - Co-Founder, AccrueMe
01:55 Greg Elfrink - Dir. of Marketing, Empire Flippers
03:45 Tyler Jefcoat - CEO, Seller Accountant
05:05 Steven Pope - Founder, My Amazon Guy
06:40 Why would somebody sell their Amazon FBA business?
08:58 When should Amazon sellers start thinking about funding?
21:26 How do people now transfer accounts or Brand Registries?
25:18 Any particular niches that are doing well or sought after
29:08 What accounting errors can kill deals and how can I fix them?
35:20 Timeframe of getting these things ready before exit
45:14 If you're working w/ a broker and not seeing any activity or inquiries, when or can you switch to another?
48:56 How much liquidity do Empire Flippers have?
51:30 Key mistakes made when trying to exit the businesses
59:38 The Asset Flywheel concept
1:04:10 When does it makes sense to take on outside investors
1:11:35 Any complications selling FBA business structured outside the US

How to grow your business (and how it affects valuations)
Best ways to spend money with funding from organizations like AccrueMe?
What to keep in mind when preparing your business to exit?
What you could do with the capital after selling your business? (the "asset flywheel" concept)

How is return on capital changing the appraisal formula and how can I optimize it?
How can I get ready for due diligence in advance to make a tough process as easy as possible?

Explanations on how to maximize processes to scale businesses (provide anecdotes and experienced shares)
What is the most money you ever lost on your business?
Can you transfer brand registry to another account?
Can you transfer ASINs to another account?
What are the core basics every Amazon account needs to focus on for growth?

Are inventory lab or similar PL reports sufficient for an exit?
Do I need a certain entity structure to sell an FBA business? US Corp docs needed? 
Are NDAs standard and when?
What needs to be prepared for COGS?

Do you typically sell the entire entity or just the assets? Can you transfer an Amazon account?
Can I start a new Amazon business after selling? 
Do acquirers purchase all of my inventory at cost? What happened to receivables? 
What if I have loans or outside investors? 

Mistakes we've made in selling businesses

How can I increase the value of my business now for the best exit?

What are the different financing options for Amazon Sellers and if I'm looking to sell in 6-24 months is one better than others?

What do I need to consider before I sell if I have outside investors?

How does AccrueMe operate without charging interest?
When should people think about taking on funding?
Broker question. if you are working with one and are not seeing or receiving any activity/inquiries, when should you or can you switch to another? Is it normal or common? Thank you.
What kind of niche should I select and how to get a valuable backlink?

Mustapha asked: Are buyers mostly interested in businesses that they don't need to spend a lot of time on or are they looking to work in the business?
Brian asked: What do you find as a better selling POV? Name brand? Private brand?
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

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00:00 Amazon FBA Weekly Q&A with Jason Mastromatteo
10:46 Recap from the Prosper 2022 Las Vegas
11:44 Do AMZ reimburse sellers for an order that was refunded for late delivery?
13:29 How are sales in general for your clients? Where are you seeing the trend are they up in Q1 in comparison to last year? How are current economics affecting client sales right now?
16:18 What was the best part about Prosper?
17:31 Any easy way to get AMZ India brand analytics search terms w/o being registered for AMZ India?
18:42 You guys feel that the market is saturated for AMZ service providers?
21:17 What image size do you recommend?
21:36 Why are sales dead when every seller is giving huge discounts?
23:00 Why are sales low traffic nowadays, very low in Jan and Feb but still same situation?
23:25 Have you ever seen a brand removed from the brand registry out of the blue, with no reason given? Newish account, no health issues, and contact with the BR team are slim to none now.
27:48 What determines my FBA storage fees percentage where it shows next to my IPI score? How to lower that monthly amount?
30:07 Would you recommend H10 for new product development or research? If not, what online resource would you recommend for new product research?
32:34 Just curious to hear your take on the Brand Aggregators buying FBA businesses
33:31 How to convince client when he wants expensive service for a low price
35:58 What will you do if all your inventory turned to FC transfers in the peak season. I don't want to have any stock after the season ends. This product doesn't sell unless in season.
37:54 How do you manage your own AMZ Seller Account while also managing clients' accounts? Is there no issue with IP address possibly causing related accounts issues?
38:20 Which A+ modules are optimized for mobile and the ones you recommend?
39:05 What do you think about VCPM I started using it lately and it can tell me that it had 2k sales a day w/ a 5% ACOS but I don't see my sales to be more than normal.
39:28 Amazon has it set so that every $500 in PPC spend will get taken from the sales revenue or credit card is charged, whichever is set. Can this 500 threshold be changed? Is there some better or other recommended strategy/setting to help with cash flow / overall improve amazon finances?
40:14 I'm in the seller growth program for 2022 so I can just call and get the inventory limit raised by a lot. Is there a reason I shouldn't send a year's worth of inventory to AMZ? Because I'm about to 6k units to last all 2022
42:35 How to grow as a seller on Amazon as a beginner?
43:35 Jason I notice a lot of people dropshipping my products in Canada. What are your thoughts on this?
45:40 How to identify a potential product that currently is selling in bulk?
46:12 Can you explain how a product that has 40 reviews, mostly 5 stars, but got a negative voice of the customer saying bad stuff about, but has good ratings? Where does the voice of the customer come from?
47:00 I have FBA inventory and the package is Small Oversize tier. The same product now fits in the Large Standard tier. Do I need to create a new SKU or will FBA fees adjust automatically?
49:45 Lot of times I can have a bid on 50p and 500% placement so the bid can go up to 2.50 and the same time have other campaigns on 1.50 on the same KW and the 1.50 is winning
50:40 ​If someone buys from the drop shipper in Canada and leaves a bad review because the price was double in Canada does that review go on my Amazon USA reviews?
51:22 Policy fee change has made my product no longer profitable because it is now based on dimensional weight vs the unit weight of my product like it was before

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00:00 Is your A+ content taking forever for Amazon to approve
00:17 Quick view of the Brand Story section
00:26 The trick on how to do it on our A+ content  
01:11 Health related categories are the most typically affected

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon.  Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

My Amazon Guy Podcast and Videos: 
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
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00:00 Amazon FBA Weekly Q&A 03/18/2022
09:55 Welcome to the My Amazon Guy Podcast
10:05 Unique testimonial for Steven Pope
10:46 Prosper Show 2022 Las Vegas 
11:50 Can you explain the AMZ Compliance tool & how to use it?
12:46 When you do an update on a PDP, how do you track before and after results?
16:01 Remember my ASIN B09H3QW364 w/c we found had a hidden suppression? Turns out it categorized the ASIN as an adult product.
19:16 Does AMZ send review requests to customers automatically w/o me pressing the request review button or setting automation?
21:22 You helped me get my trademark but now the problem is that my old brand name is one thing and I'm trying to change to my new brand name & I can't get this done.
23:46 Will closing listings that are out of stock help my API score?
28:02 If I have a list of 20 relevant KWs, is it a good strategy to put all 20 in a BR, PH, & EX campaign?
30:36 New product launch furthermore how long would you wait to fully optimize those BR, PH, & auto campaigns & what is your criteria customer search term KW has to have for you to put it into its own EX campaign?
32:24 Is there ever a reason to put a customer search term from an auto or BR and put it into a PH campaign & vice versa?
35:04 Filed w/ CIPO. 20% success. Does a low success rate hurt me w/ AMZ in any way?
36:56 When/how does the "New Item Available" appear on a PDP?
40:46 What are some key metrics an ASIN should be meeting to justify launching a 2nd product?
44:19 Launched seasonal product 20 days ago, I am now top in main KW and selling well. I'm in the season now and peak season ends in 15 days. My overall TACOS from the start of launch is 33% and my daily TACOS now is 20% when trying to reduce bids to reduce TACOS I lose my rank. How to reduce TACOS w/o losing rank?
45:58 I'm working on the brand name change. The front end looks fine but in the "edit listing" view, under Vital info, the brand name is red-coded to the old brand name.
47:22 Our FBA fees have gone up recently. How do we request a remeasure of our product?
48:28 What did you learn the most from Prosper, aside from the people and relationships?
52:47 One of our supplement products is marketed as Diabetes treatments and taken down as there is no word related to diabetes in PL copy and on the product itself. But we are using these diabetics in PPC.
54:50 Can you talk about why you prefer fixed bids over dynamic down only? How is the fixed bid determined to start? Criteria to change to dynamic.
55:45 I have a parent with 2 variations: If the parent or one of the children becomes the best seller, how can I delete the others or deactivate it?
59:26 Can I edit the shipping order quantity after finishing creating the shipping labels?
59:53 Is sales from SBV ads effective in ranking as SP sales?
1:00:46 For SBV Ad broad target, how can I see the data that shows the search term orders came from?
1:04:07 Do you design products w/ the Climate Friendly Pledge's Compact By Design in mind?
1:06:34 How do I find all listings of products that are infringing on my utility patent?
1:07:36 I created the shipping labels for 500 units, then 250, but the system does not let me create the other 250 for a total of 1,000. My limit is 1000. I have a professional account. My products are not 25 cubic feet. They are 2 cubic feet. 
1:08:47 No questions for today for me, just quick feedback to say that the value I got for these shows surpasses everything I got from the other "FBA authorities" out there!
1:09:21 How do you add icons to your bullet points?
1:09:33 Does AMZ send the review request automatically to customers?

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00:00 You never see a Walmart-born brand
00:41 Did they figure out why?
01:03 What's the consequence of Walmart only pushing store brands?
01:21 Walmart has a different case compared to Amazon for traffic and conversion
02:03 Walmart main category pages are manually curated
02:52 Walmart or Target, who can catch Amazon

amazon,my amazon guy,Walmart, Walmart vs amazon,e-Commerce

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👉Inventory Dashboard: https://sellercentral.amazon.com/inventoryplanning/dashboard?ref_=myi_id_vl_fba
👉Inventory Performance: https://sellercentral.amazon.com/inventory-performance/dashboard/ref=icpd_ipid_w_g
👉Manage Inventory Health: https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?ref_=myi_mih_vl_fba and https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?sort_column=est_ltsf&sort_direction=desc
👉Automate fulfillable Inventory Settings: https://sellercentral.amazon.com/recoveryui/removal-setting/automated-lts

00:00 It's Amazon Spring Cleaning
00:31 Inventory that has been in centers for more than 365 days will be shipped out
00:50 Frew links you're going to want to click on
01:28 NEW! Release notes
02:04 One of the things you can do to move your inventory
02:25 Macro view via the Inventory Dashboard
05:03 Normal factors that used to affect IPI scores
06:04 Automated fulfillable inventory settings

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon.  Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. 

My Amazon Guy Podcast and Videos: 
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy

✅Get 50% off First Month with Helium 10 
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

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00:00 David's a big fan of MAG Podcast
00:06 Steven Pope has the balls - "Ask him any questions you want"
00:28 How's the Prosper 2022 experience for David
00:53 Biggest tip picked up from Prosper 2022

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Kevin Sanderson, a Top International Amazon Seller Expert, gives some insights and takeaways from PROSPER Show 2022. 

00:00 Steven Pope with Kevin Sanderson
00:16 Kevin commends Steven for opening the door for him
01:14 It's all of US vs Amazon
01:28 Major takeaway from the conference by Kevin

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Prosper Show is the networking hub, educational authority, and leading conference and trade show for established Amazon sellers.

00:00 Steven walks you through the PROSPER SHOW 2022
00:26  @Norman Farrar of Lunch with Norm Podcast
01:00 Sreenath Reddy of Intentwise - Lots of sellers thinking about selling
02:07  @Helium 10
02:21 The My Amazon Guy
02:55 OMG Commerce
03:11 BRANDED
04:53  @Jungle Scout
05:21  @Seller Labs
06:11 Carbon6
08:02  @Empire Flippers  @Empire Flippers
08:10 AdAdvance
08:32 Quartile
08:37  @Thrasio
08:50 Unybrands
08:57 Perch
09:21 Pirawna
10:31 PickFu
10:53  @FeedbackWhiz  
12:13 MAYAN
13:15 Threecolts
13:55 ConnectBooks
14:48 Biggest Brand Registry troubles
15:18 Veluca
15:55 What's it like to be a My Amazon Guy client
16:07 SellerMobile 


prosper show,prosper 2022,pirawna,perch,amazon,amazon sellers,amazon show,amazon conference,las vegas,prosper show agenda,prosper show vegas,prosper show 2022,prosper show 2022 speakers,prosper show exhibitors

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00:00 Amazon FBA Weekly Q&A
10:16 MAG team will be at PROSPER Show 2022
11:40 Do you lower the bid on KW that have high impressions (2k+) w/ no clicks?
12:37 You mentioned you recently hired a PR agency and have done more media appearances, what are your biggest takeaways from them?
16:47 B08GHGJFL7; My product catalog changed and showed it as if it is a book. Upload flat file but didn't change. 
21:05 B09H3QW364; I have not seen an organic KW boost yet on H10, how long does it take to kick in?
26:42 I have to do a reorder soon but I want to swap the brush out w/ a different accessory item. When I swap the brush out, can I keep this same SKU and just change images?
28:56 Last week of FEB we has a huge decrease in our ROAS and ACOS jumped on otherwise very successful campaigns. We are clueless about what could cause it and working hard to bring the ROAS back. 
35:31 Weekly, I'm moving to convert KW from auto campaign to exact match campaign. Per your experience, should I run them as a phrase campaign as well?
36:32 How do I match a bad review w/ their order number, so we can send them an email to address their issue.
37:02 I'm trying to break up my old campaigns from having 50KWs to just 10-15 KWs each, and it's taking forever manually. Any shortcuts?
38:13 When to raise the price of newly launched seasonal products?
38:37 How do you retarget your customers?
43:30 I purchased a TM from MAG. Since my TM is pending and being brand registered can I kick off hijackers?
46:47 Helium10 vs Junglescount, tool preference?
48:12 Building on the copyrights infringement complaint, what is the proper protocol? Attempted to use the "Report a violation tool" and they nuked my whole listing.
48:49 What do you think about the food category for people who are starting out?
49:03 Can you do a screen share to show how to set up a video ad?
53:58 Also once the new color variation is up and running can the two different listings be combined while carrying over reviews and ranking from either of the two?
54:47 Is it better to launch a new variation color under an old listing, to benefit from reviews/ranking?
55:29 I filed the TM w MAG and received the serial numbers. Both Copyright and TM reports got rejected. Never had this issue until recently.
56:06 PickFu live A/B test: B09NRXZF65 vs B00SX4V7NE
1:00:46 What do you think about the Patio, Lawn & Garden category?
1:01:30 Can you dive a little deeper on duplicated SKUs under 1 ASIN?
1:02:44 If my overall campaign budget is $500 daily but I have 2 Ad groups in the campaign, how is the budget split between Ad groups or does each get its own $500?
1:04:08 If I have 5 different scented products, what would be the benefit of parenting then vs not parenting them together?
1:08:18 ASIN REVIEW: B09NRXZF65 ACOS is 150%=2500/mo Ad spend
1:14:12 PickFu live test result
1:16:15 Seems like there are a lot more US sellers not selling on CA but listings on CA and selling from the US. It's hard to track them down.
1:17:15 Do KWs rank w/ broad & phrase match types as well or only w/ exact match type?
1:18:11 How do you track 1k-4k KW whether they are indexed or not? What is your strategy for indexing KWs?
1:17:10 Did you check out the new search catalog performance from brand analytics?
1:22:23 How do you decide to pause KWs in your PPC campaigns? What should be the click & order ratio?
1:23:16 Child ASINor new listing for a higher strength product in supplements? Parent as over 2k reviews.
1:23:34 A recently began to manage multiple accounts for different clients. Do I have to open up new AMZ account w/ different telephone numbers for each account w/ permissions?

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