My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • Why 99% of Amazon Sellers Choose FBA

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    Is FBA or FBM better for your Amazon business? Steven Pope from My Amazon Guy breaks down the benefits of using FBA over FBM, highlighting the key reasons why 99% of Amazon sellers choose FBA, especially for heavy or bulky products like charcoal. Learn how FBA can help you recover lost inventory, improve logistics, and take advantage of Amazon Prime members to boost your sales. If you're deciding between FBA and FBM or struggling with inventory issues, this video is packed with useful insights to help grow your business.

    #AmazonFBA #FBAvsFBM #AmazonSellers #EcommerceTips #MyAmazonGuy

    Get help from My Amazon Guy to grow your Amazon sales:
    https://myamazonguy.com/

    Access 450+ SOPs to manage your Amazon business:
    https://myamazonguy.com/SOP

    Improve your listings with My Amazon Guy’s Seller Central services: https://myamazonguy.com/seller-central-amazon/

    Timestamps:

    00:00 - Recovering Lost Inventory and FBA Benefits
    00:15 - Challenges with FBM Sellers
    00:45 - Why Sellers Are Avoiding FBA
    01:10 - Recovering Lost Inventory with FBA and My Refund Guy
    01:30 - Why FBA is Better for Heavy or Flammable Products
    01:50 - The Benefits of FBA for Sales Growth
    02:20 - Leveraging Amazon Prime with FBA for More Sales
    02:50 - Easier Logistics with FBA: Bulk Shipping & Fewer Headaches
    03:10 - PPC Strategy to Skyrocket Sales in the Busy Season

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    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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    4 min
  • How to Grow Sales While Lowering ACoS: Amazon PPC Tips

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    Amazon PPC tips to grow sales and lower ACoS, focusing on bidding strategies, day parting, and down-only bidding.

    Causes Of Zero Impressions on Amazon PPC https://www.youtube.com/watch?v=XQ8T6YXDt8k&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=15

    Watch these videos on YouTube:

    Amazon PPC for New SEO Phases https://www.youtube.com/watch?v=EhhwlzNE4H8&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=31

    When to Increase, Lower, or Negate Bids https://www.youtube.com/watch?v=tQwD3CywNW8&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=36

    #AmazonPPC #ACoSTips #AmazonSalesGrowth #AmazonStrategy #ppcoptimization 

    Get help from My Amazon Guy to grow your Amazon sales.
    https://myamazonguy.com/

    Timestamps:
    00:00 - Can You Grow Sales and Lower ACoS?
    00:14 - Case Study: Lifting Sales by 162%
    01:25 - Why PPC Automation Often Misses Growth Opportunities
    02:32 - How to Use Down-Only Bidding to Lower ACoS
    03:50 - Combining Bidding Strategies: When Up & Down Bidding Goes Wrong
    04:46 - Using Day Parting for More Effective PPC Spend
    07:00 - Improving CTR to Lower ACoS
    09:41 - Optimizing Main Images for Better CTR
    12:02 - Why Fixing Your Main Image Can Be a Game Changer
    14:44 - Improving A+ Content for Higher Sales and Lower ACoS
    16:10 - Why Hiring an Agency Can Help You Optimize PPC

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    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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    19 min
  • What It’s Really Like to Launch a Product on Amazon: The Hard Truth

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    Launching a product on Amazon can be one of the toughest challenges in ecommerce. In this episode of the Passion Product Podcast, we explore the real struggles behind a successful Amazon product launch—from A/B testing main images to managing inventory and dealing with stockouts. If you’re thinking about launching on Amazon, this video will give you an honest look at what it really takes to succeed.

    Get better sales and grow your brand with My Amazon Guy.
    https://myamazonguy.com/amazon-agency/

    Use code STEVENPOPE6M20 for 20% off your first 6 months of Helium 10.
    https://bit.ly/3RTm5id

    Save when you upgrade your Helium 10 account.
    https://myamazonguy.com/h10upgrade

    Timestamps:

    00:00 - Why You Should Never Go Out of Stock on Amazon
    00:20 - How Steven Pope Got Started: From TV Reporter to Amazon Seller 
    01:05 - Lessons from Working with Amazon and Early PPC Strategies 
    01:45 - The Power of A/B Testing: Main Image and Packaging 
    02:30 - Why Clickthrough Rate (CTR) is Key to Amazon Sales 
    03:00 - Launching During Peak Sales Seasons: Black Friday Success 
    03:40 - Managing Inventory to Avoid Stockouts 
    04:20 - Maintaining Sales Momentum After a Successful Launch 
    04:50 - Why Staying in Stock is Critical for Long-Term Success

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    Instagram: https://www.instagram.com/stevenpopemag/ 
    Pinterest: https://www.pinterest.com/myamazonguys/ 
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com 
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • Optimize Mobile Images Vertically to Improve CTR on Amazon

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    This video explains how optimizing images vertically can make your products look bigger and more appealing to customers.

    How to Optimize a Main Image to 3x CTR & Traffic https://www.youtube.com/watch?v=Sl6OuEJ696E&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=14

    #AmazonCTR #AmazonSellers #MobileOptimization #VerticalImages #AmazonSales

    Watch these videos next:

    Main Image Optimization Hacks To Help You Increase Your CTR https://www.youtube.com/watch?v=XFjmTEprIIA&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=8

    The Amazon Trick That's Making People RICH https://www.youtube.com/watch?v=lLuhFgrmZic&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=6

    Amazon Listings EXPERTS Won't Tell You This ONE Thing About Numbers https://www.youtube.com/watch?v=nKSmw-bPwL0&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=5

    Timestamps:
    00:00 - How to Optimize Amazon Product Images for Mobile
    00:22 - Why Vertical Images Look Bigger on Mobile Devices
    00:49 - Comparing Two Products: Vertical Image vs Horizontal Image
    01:09 - The Impact of Vertical Images on Clickthrough Rate (CTR)
    01:27 - Key Tips for Optimizing Images on Amazon Mobile Listings

    ------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    2 min
  • From $30K to $100K: How We Can Help Your Amazon Brand

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    Watch it on YouTube: https://youtu.be/07c1ocrfRIo

    Are you ready to grow your Amazon sales? My Amazon Guy has a proven track record of increasing sales for Amazon sellers like you. In just two months, we helped a brand go from $30,000 to over $100,000 in sales! With our expertise in PPC, SEO, design, and catalog management, we’ve managed over $800 million in annual revenue. Let us help you grow your market share and boost your Amazon sales. Click the link now to schedule a free consultation and learn how we can help your business succeed!

    #AmazonAgency #AmazonFullServiceAgency #AmazonPPCExperts #AmazonFBACoach #Amazon

    Schedule a coaching call with My Amazon Guy for expert advice.
    https://myamazonguy.com/book-a-coaching-call/

    Get a free video review of your ASIN from My Amazon Guy.
    https://myamazonguy.com/asin-review/

    Get help from My Amazon Guy to grow your Amazon sales.
    https://myamazonguy.com/

    Timestamps:

    00:00 - Introduction to Growing Amazon Sales
    00:15 - Proven Strategies for Boosting Amazon Sales
    00:45 - Our Track Record: $800 Million in Annual Revenue Managed
    01:20 - How We Grew Sales from $30K to $100K
    01:50 - Growing Your Amazon Traffic and Conversion Rates
    02:20 - Scaling Sales to $500K per Month
    03:00 - Free Custom Video Review Offer for Amazon Sellers

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • Amazon Parentage Tips Every Seller Needs to Know

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    Learn Amazon parentage tips, when to merge or split listings to improve ranking and sales.

    How grouping your listings affect your sales https://www.youtube.com/watch?v=dp6A6bs9k1k&list=PLDkvNlz8yl_aHTlYRHOpgQCo98Hf8E12E&index=28

    Watch these videos on YouTube:

    How to Combine Reviews on a Parentage https://www.youtube.com/watch?v=HJm9EORfJTI&list=PLDkvNlz8yl_aHTlYRHOpgQCo98Hf8E12E&index=3

    I Simplified Amazon Parentage Variations to Increase Sales https://www.youtube.com/watch?v=A-ImdxFk_Hg&list=PLDkvNlz8yl_aHTlYRHOpgQCo98Hf8E12E&index=7

    Visit https://myamazonguy.com/parentage for more info on parentage and variations.

    #AmazonParentage #AmazonParentageTips #AmazonListings #AmazonSEO #ParentageOnAmazon #AmazonSellerTips #AmazonVariation #ParentageTips

    Timestamps:
    00:00 - What Is Parentage on Amazon?
    01:00 - When to Merge or Split Listings
    02:20 - The Impact of Reviews on Parentage
    03:45 - Why Two Good Listings Should Stay Separate
    05:00 - When to Combine New Listings with Existing Ones
    06:15 - How Parentage Affects Google Search Rankings
    07:20 - Why Parentage Changes Can Hurt Your Amazon Sales
    08:00 - The Hidden Risks of Messing with Parentage

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    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    9 min
  • The Biggest Amazon Seller Pitfalls: Variations, Stock Issues, and Data Paralysis

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    Watch it on YouTube: https://youtu.be/QO6dugGSCx0

    Data paralysis is a real issue for Amazon sellers in 2024, and starting with data to make decisions can often lead to failure. Steven Pope along with Joie Roberts @joierobertsFearless discuss why relying too much on data can hurt your Amazon business. They also break down the most common mistakes sellers make, like going out of stock and launching too many product variations. Learn how to avoid these pitfalls and grow your sales by focusing on the right strategies.

    #AmazonSellerTips #AmazonSEO #AmazonFBA2024 #amazonsellingtips 

    Timestamps:

    00:00 - Common Seller Mistakes on Amazon
    00:20 - Why You Should Never Go Out of Stock
    01:00 - The Impact of Going Out of Stock on Your Sales
    01:45 - Why Launching Too Many Product Variations Can Hurt You
    02:45 - Real-World Example: How Too Many Variations Cannibalize Sales
    03:30 - Data Paralysis: Why Starting with Data Can Hurt Your Business
    04:20 - Stick to What You Know First, Then Use Data to Justify
    05:10 - How to Avoid Trends That Lead to Failure
    06:00 - Avoiding Common Amazon Seller Pitfalls

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    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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    7 min
  • The Safe Way to Manage Multiple Amazon Seller Accounts

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    Watch it on YouTube: https://youtu.be/PdLQRn8SctU

    Managing multiple Amazon seller accounts can be tricky if you don’t follow the right steps. In this video, Steven Pope from My Amazon Guy explains how to transfer Amazon account ownership, update login details, and avoid common mistakes that can lead to suspensions. Learn the importance of using separate emails, phone numbers, and bank accounts for each account. If you’re running multiple accounts or transferring ownership, this video is for you!

    #AmazonSellerAccount #AmazonSellers  #AmazonBusiness  #EcommerceTips #AmazonAccountSuspension

    Timestamps:

    00:00 - What to Do If You Get Locked Out of Your Amazon Account
    00:22 - How to Transfer Amazon Account Ownership
    01:10 - What Happens If You Don’t Transfer Ownership Correctly
    01:45 - Changing Login Details and Avoiding Mistakes
    02:30 - Why You Should Use a Unique Phone Number for Each Account
    02:55 - Setting Up Multiple Accounts Safely
    03:25 - The Risk of Using the Same Admin Info Across Accounts
    03:45 - When to Change Your Bank Account Information
    04:05 - Avoiding Account Locks and Suspensions
    04:40 - Key Takeaways for Running Multiple Amazon Accounts

    -----------------------------------------------------------------------------------------
     
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
     
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • Steven Pope’s Open Letter to Fix Amazon Seller Support

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    Watch it on YouTube: https://youtu.be/V5okcx_Fo6A

    If you've ever tried to get help from Amazon, you know exactly what Steven Pope is talking about. Filing a case is harder than ever, and waiting for a useful answer feels like it takes forever.

    In this video, Steven  Pope shares his two cents on how to fix this mess. First, fire everyone and start fresh. Seriously. Get people who can actually answer basic questions, like how to change a brand name, without just reading from a script. Give them a week off to learn how to really help sellers and buyers instead of copying and pasting useless advice.

    And please, let’s stop with the long, flowery responses that say nothing. Keep it short and sweet, 200 characters or less. Fix the problem, don’t just talk about it.

    Watch now and see how Steven Pope would fix the broken system we’re all stuck with.

    #amazonsellersupport #amazonsellersupportcomplaints #amazonfba

    → The Amazon Agency That Gets Results
    ↳ https://myamazonguy.com/amazon-agency/
    -----------------------------------------------------------

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    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw 

    Timestamps:
    00:00 - Seller Support Complaints and Frustrations
    00:30 - Open Letter to Amazon and Seller Support Issues
    01:00 - Suggestions for Fixing Seller Support
    01:30 - Criticism of Automated Responses and Cheating

    Support the show

    2 min
  • Why No One’s Clicking on Your Amazon Listing – Fix This Now!

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    Watch it on YouTube: https://youtu.be/sBfy9ZHXZFs

    Your Amazon listing's main image can make or break your sales. In this video, Stephen Pope from My Amazon Guy explains why focusing on your click-through rate (CTR) is critical and how a simple main image change can increase your sales. Discover why showcasing options, adding keywords, and standing out in a competitive marketplace are essential to success. Don’t miss these practical tips for improving your product visibility on Amazon.

    #AmazonSellerTips #AmazonSales #AmazonSEO #CTRBoost #MainImageHacks

    Get 50% off main image upgrades with code CTR.
    https://myamazonguy.com/IMG

    Get help from My Amazon Guy to grow your Amazon sales:
    https://myamazonguy.com/

    Timestamp:

    00:00 - Introduction: The Role of Main Images and CTR on Amazon  
    00:18 - Example: Dog Leash Listing & Image Optimization  
    01:00 - The Importance of CTR in Amazon SEO & PPC  
    01:30 - Why CTR is Easier to Improve than Conversion Rates  
    02:10 - How to Leverage Keywords in Your Main Image  
    03:00 - Customer Behavior and Click Patterns on Amazon  
    03:45 - The Impact of Product Options on CTR  
    04:30 - How Price and Reviews Influence Click-Through Rates  
    05:00 - Using Dogs in Main Images for Maximum Impact  
    05:45 - Case Study: How Adding Keywords to Main Images Boosts Sales  
    06:30 - A/B Testing and Optimizing Your Main Image for Best Results  
    07:15 - The Low-Risk Approach to Image Suppression and Changes  
    07:50 - Why Image Optimization is the Key to Growth  
    08:10 - Subscribe for More Amazon Growth Strategies

    -----------------------------------------------------------------------------------------
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    9 min

About My Amazon Guy

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About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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