My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • Steven Pope’s Platinum Rule to Success in Running an Amazon Agency

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    Watch it on YouTube: https://youtu.be/di4TrQQiRlM

    Welcome to Steven Pope’s world where the Platinum Rule reigns supreme and business is anything but boring. From freezing in a Wisconsin blizzard to running the largest independently owned Amazon agency on the planet with 550 employees and 400 brands under his belt, Steven’s journey is nothing short of epic.

    Steven dives into the tough lessons he’s learned, why he’s obsessed with systems, and how hiring 100 interns in 23 days nearly doubled his company overnight.

    Steven is all about leveling up through adversity, so whether you’re a high-drive introvert or a big-picture thinker, you’ll find something here to dig into. Stick around to the end, and you’ll be inspired to stop wasting time and take some action today.

    #myamazonguy #stevenpope #motivatuonalvideo #successmindset 

    Thinking of starting an Amazon agency? Head over to https://www.myguy.agency/
    -------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
    → Want to increase your Amazon sales or solve a problem? 
    Visit https://myamazonguy.com for expert assistance.

    Timestamps: 
    00:00 - The Platinum Rule and Steven's Journey from TV Reporter to CEO
    05:01 - Transitioning from Corporate Life to E-commerce
    10:11 - Building My Amazon Guy: Lessons from Past Experiences
    15:35 - The Power of Systems and Scaling with Interns
    20:41 - Hiring the Right People: Introverts vs. Extroverts
    25:45 - Challenges in the Amazon Marketplace and the Importance of Sales
    31:00 - Final Thoughts on Entrepreneurship and Taking Action

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    35 min
  • Why Every Amazon Seller Needs This to Protect Their Brand

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    Watch it on YouTube: https://youtu.be/6mKRIGwdmXs 

    Sellers looking to build a lasting brand on Amazon need to protect themselves from competitors and hijackers. In this video, Steven Pope with Joie Roberts  @joierobertsFearless  explains why having a trademark is essential for every Amazon seller. Learn how trademarks can help you secure your listings, gain access to A+ content, and keep unauthorized sellers from taking over your products.

    #AmazonBrandProtection #AmazonSellerTips #AmazonTrademark #AmazonHijackers

    Protect your brand with My Amazon Guy’s Brand Registry tools:
    https://myamazonguy.com/amazon-brand-registry/

    Fast-track Amazon Brand Registry with My Amazon Guy’s trademark service: https://myamazonguy.com/trademark-services/

    Timestamps:

    00:00 - The Importance of a Trademark for Amazon Sellers
    00:15 - Why Amazon Sellers Need Brand Registry
    00:40 - Benefits of Trademark: A+ Content and Ads
    01:15 - How a Trademark Stops Hijackers and Counterfeiters
    01:40 - Protecting Your Product Listings with Branding
    02:00 - How Trademarks Help Remove Unauthorized Sellers

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    3 min
  • Amazon Buyers Care More About THIS than Your Brand

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    Watch it on YouTube: https://youtu.be/SnQ18Qr2Y6A

    Amazon shoppers rarely remember the brand, but they do remember what catches their eye. In this video, Steven Pope with  @theminaelias of Trivium Group breaks down how simple changes to product labels and main images can improve your clickthrough rate (CTR) and boost conversions. Whether it’s the size of your text, the color of your packaging, or even the ingredient visuals, learn how to make your products stand out on Amazon’s crowded pages.

    #AmazonSales #AmazonProductListing #EcommerceTips #AmazonCTR #ClickthroughRate

    Get 50% off main image upgrades with code CTR.
    https://myamazonguy.com/IMG

    Get better sales and grow your brand with My Amazon Guy.
    https://myamazonguy.com/amazon-agency/

    Timestamps:

    00:00 - Why Shoppers Don’t Remember Brands
    01:10 - Choosing Keywords for Amazon Listings
    03:00 - Label Design Mistakes in Amazon Supplements
    05:15 - The Importance of Readable Text on Labels
    07:45 - The Role of Ingredients and Visuals in Product Listings
    10:00 - AB Testing Packaging for Better Sales
    12:00 - Why Main Images Matter Most for Clicks
    13:05 - Steps to Improve Your Amazon Listing’s CTR
    14:20 - Packaging Changes That Double Sales
    15:00 - Selling the Same Product in Two Packages

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    16 min
  • Boost Your SALES with These Strategic Optimizations!

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    Watch it on YouTube: https://youtu.be/231KZUJ4ufA

    Looking to increase your Amazon sales? Steven Pope, founder of My Amazon Guy, shares his proven strategies for optimizing your sales through PPC, SEO, and improving your click-through rate (CTR). In this video, we explore dynamic pricing, the power of main image optimization, and why focusing on CTR can massively increase your sales. If you’re ready to grow your Amazon business, this is the guide you need!

    #BoostYourSales #AmazonOptimization #BusinessGrowthTips #SalesStrategies #PPCOptimization
    #CTRImprovement #AmazonBusiness #EntrepreneurTips #BusinessSuccess 

    Need help with your Amazon business? Check out My Amazon Guy:
    https://myamazonguy.com/

    Apply for a work from home career at My Amazon Guy today.
    https://MyAmazonGuy.com/jobs

    Timestamp:

    00:00 - Introduction: Our Entrepreneurial Journey After Being Laid Off
    00:20 - The Layoff Experience and Starting New Businesses
    01:00 - Stephen’s Growth from 200K to 1M a Month
    02:00 - Building My Amazon Guy: Managing $1 Billion in Sales
    02:30 - How Amazon is Getting Harder for Sellers
    03:50 - Failure of Aggregators and Why We Called It Early
    05:00 - Sticking to Basics – The Key to Business Growth
    06:20 - Optimizing for PPC, SEO, and Conversion Rates
    07:50 - Stephen’s Main Image Hack: Increasing Sales with CTR
    09:50 - Impact of CTR on Sales and Why It’s the Most Important Metric
    11:00 - Why Dynamic Pricing is Essential for Amazon Success
    13:00 - The Importance of Continuous Optimization
    14:50 - How to Scale Your Business Like a Super Bowl Team
    16:00 - Traffic and Conversion: The Core of Amazon Success
    18:00 - Wasting Money on PPC? Here’s What You’re Doing Wrong
    19:50 - Advice for Launching New Products vs. Variations
    20:50 - Personal Growth and Life Balance: Health, Wealth, and Family
    21:30 - Conclusion: Final Thoughts on Success and Prosperity

    -----------------------------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    22 min
  • How Getting Fired Led Steven Pope to Build the Largest Amazon Agency

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    Watch it on YouTbe: https://youtu.be/SMHgq0A4D3o

    Sometimes, the path to success comes with unexpected setbacks. Steven Pope’s journey from a TV reporter freezing in a Wisconsin blizzard to leading the largest independently owned Amazon agency is a true testament to resilience, determination, and the ability to embrace change when life throws you off course.

    In this video, Steven Pope opens up about his personal and professional challenges, showing us how our greatest obstacles often become the stepping stones to our biggest achievements. It’s a story about the power of pushing yourself, navigating discomfort, and overcoming trials for growth and development.

    #StevenPope #myamazonguyreview #leadershipwithpurpose #successmotivation 

    → Use Data Dive with code MAG for exclusive savings!
    ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

    -------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw


    Timestamps:
    00:00 - Maybe I'll Fail, But I'll Keep Moving
    00:30 - From Freezing in a Blizzard to a Career Change
    01:10 - Entering the World of Amazon
    01:45 - 9x Revenue and Getting Fired
    02:25 - Taking the Leap: Hiring Himself
    03:10 - From Solopreneur to 550+ Employees
    03:50 - Turning Adversity Into Success

    Support the show

    5 min
  • The Ultimate Amazon PPC Budget Guide – Avoid These Mistakes

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    Watch it on YouTube: https://youtu.be/vbqMVybbMio

    Managing your Amazon PPC budget can be tricky, but it's essential for success. In this video, Kevin Sanderson from My Amazon Guy is joined by  @Clearadsltd  experts to break down how to allocate your PPC budget effectively. Learn the differences between manual and auto campaigns, how to avoid wasting money in competitive categories, and how to manage your stock to keep your campaigns running smoothly. If you want to maximize your ad spend and boost sales, this video is for you!

    #AmazonPPC #AmazonAdvertising #EcommerceTips #AmazonFBA #PPCStrategy

    Get help from My Amazon Guy to grow your Amazon sales:
    https://myamazonguy.com/

    Get Amazon courses on PPC, SEO, and more with MAG School.
    https://mag-school.com/

    Timestamps:

    00:00 - Why Your Ad Placement Matters on Amazon
    00:16 - Introduction to PPC Advertising with Clear Ads
    00:35 - How to Allocate Your PPC Budget Effectively
    01:14 - Manual vs. Auto Campaigns: What You Need to Know
    01:45 - Segmenting Your Ad Campaigns for Maximum Profit
    02:29 - Should You Compete in Highly Competitive Categories?
    03:48 - Choosing the Right Keywords for Amazon PPC
    04:48 - Should You Pause PPC When Running Out of Stock?
    05:35 - Managing Stock to Avoid PPC Problems
    06:22 - Final Tips and Wrap-up


    -----------------------------------------------------------------------------------------
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    7 min
  • Why 9 Out of 10 Amazon Sellers Fail to Avoid Burnout in 2024

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    Watch it on YouTube: https://youtu.be/dlzVxjGMcyA

    Success is about more than just winning on Amazon. Steven Pope shares how taking care of your health can help you do better at work and reach your goals without burning out. Learn why balancing work and self-care is key to staying productive and energized. This video is for anyone who values their health and wants to stay strong in business. Take care of your health now, before you have to—your success depends on it.

    #AmazonSellers #WorkLifeBalance #ProductivityHacks #HealthyWorkLife

    Timestamps:

    00:00 - The Secret to Reaching Your Goals Without Burning Out
    00:25 - Why Health and Work Go Hand in Hand
    00:40 - The My Amazon Guy Way: Success Through Balance
    01:00 - How Taking Care of Yourself Boosts Productivity
    01:25 - Work-Life Balance at My Amazon Guy
    01:45 - Why You Shouldn’t Go Full Throttle All the Time
    02:00 - How to Crush Your Goals and Stay Strong

    Support the show

    3 min
  • How to Transfer an Amazon Seller Account (Death Scenario Also Explained)

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    Watch it on YouTube: https://youtu.be/PG69xgoe_n8

    Here's how to transfer your Amazon Seller account safely and avoid losing sales history, Buy Box, and PPC data.

    Seller Central account restricted due to an invalid charge method? Watch this https://www.youtube.com/watch?v=3VRXoWPDI14&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=4

    Watch these videos next:

    Vendor Central Purge - Amazon Kicks Out (Thousands?) of Sellers https://www.youtube.com/watch?v=fhouXBQHeyU&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=6

    How To Make Sure You Never Get Locked Out of Seller Central https://www.youtube.com/watch?v=HTErlQS3rB8&list=PLDkvNlz8yl_YK8vvL34sIVkQGZj6_ImVa&index=7

    #AmazonSellers #AmazonAccountTransfer #AmazonBusiness #EcommerceTips #MyAmazonGuy

    Steven Pope's private coaching link: 
    https://calendly.com/myamazonguy/coaching

    Full Guide to Transferring an Amazon Account:
    https://myamazonguy.com/transfer

    Get Help with Your Amazon Account:
    https://myamazonguy.com/seller-central-amazon

    Timestamps:

    00:00 - Can You Transfer an Amazon Account?
    00:20 - The Myth: Amazon Says You Can’t Transfer Accounts
    00:50 - Why Transferring an Account is Complicated
    01:15 - What to Do When an Amazon Account Owner Passes Away
    02:00 - Risks of Losing Sales History, Buy Box, and PPC Data
    02:30 - Key Tips for a Smooth Amazon Account Transfer
    03:00 - First Step: Take Control of Email Login
    04:00 - Why You Can’t Use a Previously Linked Amazon Email
    04:45 - How to Transfer the Bank Account Safely
    05:30 - Handling User Permissions and Admin Access
    06:15 - Gather Necessary Legal Documents for a Transfer
    07:00 - When to Update Business Info and Tax Details
    08:00 - Managing Two-Step Verification During the Transfer
    09:00 - Setting Up Inventory Replenishment Alerts
    10:00 - Common Pitfalls and Account Suspension Risks
    11:00 - Why Selling Your Account Can Come Back to Bite You
    12:00 - Final Tips for Avoiding Account Transfer Issues

    Support the show

    14 min
  • Step-by-Step Guide to Amazon PPC Bulk Negation Tool

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    Watch it on YouTube: https://youtu.be/0CoIAiD7Qqg

    In this video, Muhammad Harris, a PPC Advertising Specialist from MAG, will guide you step-by-step on how to use the Bulk Negation Tool to clean up your Amazon PPC campaigns and stop wasting money. If you're dealing with search terms that are costing you but not bringing sales, this tool can help.

    Muhammad will show you the reports you need for Sponsored Products and Sponsored Brands. You'll learn how to spot search terms that get a lot of clicks but no sales, how to download the reports, use the tool to fix the problem, and upload the changes to your ad console.

    Watch as he takes you through each step to save money and improve your campaigns with just a few clicks.

    #amazonppc #amazonppcoptimization #amazonppctips 

    → Want to increase your Amazon sales or solve a problem? 
    Visit https://myamazonguy.com for expert assistance.

    → Learn how to run better PPC campaigns and lower your ACOS today
    Visit https://myamazonguy.com/ppc/

    ---------------------------------------------------------------------------------------------------------------------------
    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps
    00:00 - Introduction to Bulk Negation Tool
    00:30 - Required Reports: Search Term and Bulk File
    01:30 - Creating and Downloading Search Term Reports
    02:30 - Filtering and Copying Data from Search Term Reports
    03:30 - Running the Bulk Negation Tool for Sponsored Products
    04:30 - Reviewing Results and Applying Negation Filters
    05:30 - Choosing Match Types and Preparing the Bulk File
    06:30 - Uploading the Negation Bulk File to Amazon
    07:30 - Handling Errors and Sponsored Brands Report
    08:30 - Final Steps and Wrapping Up

    Support the show

    9 min
  • Solving Amazon Brand Registry User Addition Issues

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    Amazon brand registry giving you a hard time? Steven Pope has a proven way to troubleshoot that for you!

    In this video, Steven Pope digs into a common but frustrating problem where Amazon won’t let you add users to the brand registry. And guess what? It’s often because of a sneaky suspension in another country, like Canada. Your account might be caught up in something that seems unrelated but is actually blocking your brand registry. My Amazon Guy will walk you through the usual suspects like account suspensions, checking your brand registry status, and those infringement reports that could be causing trouble.

    But don’t worry, it’s not all bad news. Steven Pope will also show you how to file a technical ticket to get Amazon to explain what’s really going on with your account. If you’ve been stuck trying to figure out why Amazon is making things difficult, this video’s got you covered with practical tips to help you get your Amazon brand registry issues sorted out for good.

    #amazonbrandregistry #amazontips #ecommercetips 

    → Need help managing your Amazon account? 
    Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.

    → Want to increase your Amazon sales or solve a problem? 
    Visit https://myamazonguy.com for expert assistance.

    -------------------------------------------------------
    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps: 
    00:00 - Introduction and Common Brand Registry Issues
    00:29 - Troubleshooting Brand Registry User Additions
    01:11 - Checking for Suspensions in Other Countries (Canada Focus)
    01:36 - Reviewing Brand Registry Status and Infringement Reports
    02:00 - Final Tips and Filing a Technical Ticket

    Support the show

    3 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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