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Ask Steven Pope Live on camera! Click this Streamyard link → https://streamyard.com/ua6j85995i to join us on stage.

Few reminders:
→ Make sure your mic and cam are on before joining the Streamyard session.
→ Prefer typing? Drop your questions in the chatbox and we'll cover them live.
→ Have your agency-related question handy for a focused discussion.
→ For Amazon-specific topics, join us on Tuesday for the PPC AMA with Kevin Sanderson or catch the Friday Q&A with Noah Wickham. 

Why is this Agency Owner AMA a game-changer?

Because you’re not just an audience member — you’re a live co-star, grilling Steven Pope with your most pressing agency conundrums!

Set a reminder for April 4, 12 PM ET.

Here’s the rundown:
→ Jump onto the virtual stage, mic and camera at the ready, to ask Steven your top questions in real-time!
→ Prefer typing? No sweat. Hit up the chatbox during the stream with your questions.
→ Get the insights you need for agency success — live, unfiltered, and direct from the source.

This isn't just another podcast. It’s a turning point for your agency. 

Be there, be seen, be heard.

#MyAgencyGuy #AmazonAgency #AgencyOwnersPodcast #AskStevenPope #AgencyAMA

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Check our case study here → https://myguy.agency

Feeling stuck at 40 clients and dreaming of agency growth? You're not alone! This video dives deep into the struggles agencies face around the 40-client mark and reveals the #1 mistake holding them back.

Join us as we explore proven strategies for scaling your agency, including:

Check our case study here → https://myguy.agency

Feeling stuck at 40 clients and dreaming of agency growth? You're not alone! This video dives deep into the struggles agencies face around the 40-client mark and reveals the #1 mistake holding them back.

Join us as we explore proven strategies for scaling your agency, including:

→ Building a strong leadership team with a second account director.
→ Optimizing your client-to-staff ratio for efficient management.
→ Creating a system that fosters client communication and reduces burnout.
→ Implementing effective hiring and retention practices for top talent.

#agencygrowth #scaleagency #40clienttrap #accountmanagement #clientcommunication #hiringandretention #agencyleadership #burnoutprevention

We encourage personal growth, action, technical proficiency and communication, and prioritize progress over perfection.

View our job openings, and check out some of our employee testimonials
↳ https://myamazonguy.com/jobs/

Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. 

Click here to know more:
↳ https://myamazonguy.com/seller-central-amazon/

→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id

→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade

→ More reason to invest in Helium 10! 
↳ https://myamazonguy.com/helium-10-service/

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

0:00 - Intro: Stuck at 40 Clients? You're Not Alone!
0:22 - The 40 Client Plateau: Why Agencies Get Stuck
0:47 - Common Mistakes Holding Agencies Back
1:22 - The #1 Reason Agencies Don't Scale Past 40 Clients (Hiring the Second Account Director)
2:00 - Ideal Client-to-Staff Ratios & Account Management Structure
3:38 - The Importance of Hiring & Retaining Top Talent
4:14 - Building a Streamlined System for Client Management & Communication
5:23 - Delegation & Avoiding Account Director Burnout

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Gear up for an eye-opening PPC AMA session with Kevin Sanderson, VP of Marketing at My Amazon Guy, and get ready to have your mind blown with Amazon advertising secrets!

Why you need to be there:

↳ Unearth groundbreaking strategies to catapult your Amazon campaigns
↳ Sneak a peek into the playbook of PPC wizards and steal their winning moves
↳ Got a burning question? Fire away in real-time and snag insights straight from the pros

This isn't just another live podcast; it's your ticket to Amazon PPC greatness! Save the date and join us for a session packed with revelations!

Brace yourself for a journey to the pinnacle of Amazon success!

#AmazonPPC #AmazonPodcast #AskMyAmazonGuy #AmazonAMA

Timestamps:
00:00 - Introduction and Countdown
10:08 - Webinar Begins: Introduction by Kevin Sanderson
10:42 - Q&A Segment Begins: Deep Dive into PPC Strategies
11:00 - Ensuring the Webinar is Broadcasting Correctly
12:03 - Key Metrics to Track for Amazon PPC Campaigns
13:05 - Optimizing PPC Campaign Structure for Better ROI
14:03 - Common Pitfalls in Amazon PPC and How to Avoid Them
16:02 - Discussion on the Impact of PPC on Organic Sales
16:28 - Strategies for Keyword Position Tracking
17:32 - Bundle Strategy for Increasing Product Sales and PPC Efficiency
19:17 - Bullet Points and Their Importance Based on Product Type
20:44 - Managing a Large Number of PPC Campaigns Efficiently
21:06 - Campaign Structure Strategy for Better Performance Management
22:53 - Transitioning from Selling in the UK to the USA: Tips and Strategies
24:06 - Starting with Sponsored Products and Auto Campaigns
25:42 - Focusing on Relevant Keywords for Niche Products
26:04 - Requirements for Images in Sponsored Brand Campaigns
26:50 - Discussing Budgeting for PPC and $3 Per Day Budget Analysis
30:27 - Managing Multiple ASINs in Amazon PPC Campaigns
32:41 - Advertising Strategies for Products with Different Quantities
37:05 - Tracking Keyword Positions and the Importance of Bullet Points
40:00 - Efficiently Managing 300+ PPC Campaigns with Bulk Sheets
44:57 - Strategy for Campaign Structures: Number of Keywords Per Campaign
47:47 - Transitioning from Selling in the UK to the USA: Localization Tips
50:01 - Increasing or Lowering Bids Based on High ACoS
52:23 - Strategies for Managing Unprofitable Keywords
54:29 - Adapting PPC Strategies from UK to USA Market
56:36 - Launch Strategies: Targeted Keywords vs. Broad Approach
58:40 - Managing Large Catalogs with Variations in Material
1:00:01 - Optimizing ACoS for Large Catalogs
1:02:54 - Bulk Sheet Training and Keyword Count Strategies
1:05:02 - Budgeting Strategies for PPC Campaigns
1:07:01 - Effect of Discounts on Premium Product Perception
1:09:25 - Balancing Organic and PPC Placements for Optimal Visibility
1:11:09 - Estimating Monthly PPC Budget
1:13:03 - Launch Discounts for Generating Initial Sales
1:15:11 - Decision Making for PPC Bids and Keyword Negation
1:17:03 - PPC AMA Wrap-up and Giveaway Announcement

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The Amazon Agency That Gets Results  → https://myamazonguy.com/

This video by Steven Pope, founder of My Amazon Guy, discusses strategies for maximizing success during a product launch on Amazon. 

Here are the key points:

→ Importance of New Release Badge: Earning the "Number One New Release" badge can significantly boost sales and reduce advertising spend.
→ Target New Release Badge: Focus on high sales volume during the initial launch period to achieve the badge.
→ Research Category Sales Velocity: Analyze top sellers in your category using tools like Helium 10 to estimate the number of sales needed for the badge.
→ Price Adjustment Strategy: Launch at a competitive price to generate sales, then gradually increase the price after establishing momentum.
→ Case Study: Smudge Kits: Steven shares his experience launching smudge kits, achieving the New Release Badge, and maintaining a high ranking with price adjustments.
→ Amazon's Choice Badge: While valuable, the New Release Badge is considered more impactful for immediate sales growth.

#amazonseller #amazonbestseller #amazonsellertips 

→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id

→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade

→ More reason to invest in Helium 10! 
↳ https://myamazonguy.com/helium-10-service/

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

0:00 - Introduction: Importance of badges on Amazon.
0:16 - Bestseller vs. New Release Badge: Discusses the impact of each badge.
0:44 - How to Find New Releases: Explains methods for finding new releases on Amazon.
1:25 - New Release Badge Strategy: Importance of targeting the New Release Badge during launch.
2:20 - Amazon's Choice Badge Discussion: Briefly discusses Amazon's Choice Badge.
3:30 - New Release Badge Strategy Breakdown: Explains how to estimate sales needed for the badge.
3:52 - Using Helium 10: Mentions Helium 10 as a tool to research sales velocity.
5:38 - Case Study: Introduction of smudge kit launch case study.
8:22 - Smudge Kit Launch Results: Details the success of the smudge kit launch with the New Release Badge.
9:08 - Price Reduction Strategies: Discusses the impact of price adjustments on sales and ranking.
11:19 - Importance of New Release Badge: Recap on the significance of the New Release Badge.
11:42 - Conclusion: Calls to action and mentions upcoming videos.

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Stuck on an Amazon issue? Google not helping? Dive into our Friday Live Q&A with Noah Wickham! Get instant solutions, learn strategies that work, and network with fellow sellers. Transform your Amazon journey from frustrating to flourishing. Join us this Friday and elevate your Amazon game!

Watch and never miss a session!

#AmazonFridayLiveQA #AmazonGrowth #AskMyAmazonGuy #AmazonPodcast

Timestamps:
00:00 - Music Countdown
05:41 - Opening Remarks & Introduction to Friday Q&A
10:01 - Perfect Product Launch Discussion
13:16 - Advertising Tools & Strategies to Improve Ranking
17:26 - Handling Amazon Revenue Queries for CPAs
18:42 - Dealing with Adult Flag Restrictions on Products
21:26 - Amazon's Approach to Low Stock & Sales Suppression
23:02 - Strategy for Selling Compatible Accessories
24:43 - Understanding Amazon's Search Volume Data
25:10 - Launching New Products: Keyword Strategy
26:26 - Navigating Medical Terms in Supplement Listings
27:39 - Best Practices for Backend Terms and Bullet Points
28:47 - Referral Fee Discount Queries
29:59 - Strategies to Grow Sales from 20 to 100 a Day
32:19 - Solving Permissions Issues for Amazon UK Clients
33:30 - Optimizing Phrase Match Campaigns for Specific Variations
35:28 - Addressing Primary Contact Verification for International Sellers
37:42 - Standing Out as a Premium Product Among Lower-Priced Competitors
40:30 - Utilizing Emojis in Product Titles: Pros and Cons
42:27 - Importance of Including a Description Alongside A+ Content
44:58 - Exploring Product Hunting Tools: Helium 10 vs. Jungle Scout
47:03 - Managing Similar Items in a Single PPC Campaign
48:48 - Filling Backend Search Terms for Variation Listings
51:21 - Adjusting for Amazon's New Coupon Policy
54:56 - Discussion on the Importance of Reviews and How to Get Them
56:37 - Should Product Origin Be Highlighted in Titles?
58:13 - The Dos and Don'ts of Using Amazon's Vine Program
1:01:15 - Managing Multiple Amazon Accounts from the Same Household
1:02:52 - Software Recommendations for Inventory and Shipment Management
1:03:35 - When to Start Product Launch Pricing
1:04:15 - Optimizing Phrase Match Campaigns with Unique Low Impression Search Terms
1:06:06 - Tips on Product Hunting and Choosing Between Helium 10 and Jungle Scout
1:08:10 - Query on Adjusting Prices for New Coupon Policies
1:09:22 - Addressing Issues with Blurry Product Images on Amazon
1:11:05 - Internship Opportunities at My Amazon Guy
1:13:55 - The Pros and Cons of Using a 4:3 Format for Main Images
1:15:26 - Can You Request Amazon Search Term Refinements Without SAS Program?

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Join Amazon experts John Aspinall and Daniela Bolzmann as they dive deep into the art of perfecting your exfoliating glove listings. From making sure your product stands out in search results to avoiding common pitfalls like typos and unclear benefits, this video is packed with actionable tips. Discover how to convey the true value of your product, set realistic expectations with before-and-after images, and why eco-friendly materials matter. Plus, learn the significance of A+ content and brand registry in protecting and elevating your brand on Amazon.

#AmazonSelling #ExfoliatingGloves #BoostAmazonSales #EcoFriendlyAmazon

→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id

→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade

→ More reason to invest in Helium 10! 
↳ https://myamazonguy.com/helium-10-service/

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Intro
00:04 - Introduction to Exfoliating Gloves
00:19 - Importance of Clear Product Images
00:49 - Correcting Typos & Clarifying Benefits
01:23 - Understanding Product Dimensions for US Market
02:05 - Realistic Before-and-After Images
02:55 - Highlighting Eco-Friendly Materials & Real Benefits
03:19 - Detailing Usage & Target Areas
03:45 - Importance of A+ Content and Brand Registry

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John Aspinall and Daniela Bolzmann share their insider tips on how to make your cotton pad listings stand out and sell more on Amazon. Discover simple yet effective strategies to highlight your product's best features, like organic cotton and nanocare tech. Learn the art of using eye-catching photos, the right keywords, and engaging customer reviews to draw in more buyers. Plus, understand the importance of videos and compelling storytelling in your listing. This guide is a must-read for any seller looking to boost their sales and connect with their audience on a deeper level.

Stay ahead of the game with more expert advice. Like and Subscribe us!

#AmazonTips #CottonPads #BoostSales #EcoFriendly #SimpleSEO #ProductPhotos #KeywordMagic #CustomerLove #TellYourStory #VideoWins

→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id

→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade

→ More reason to invest in Helium 10! 
↳ https://myamazonguy.com/helium-10-service/

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:04 - Introducing Our Cotton Pads
00:22 - Showing Off the Cotton
00:57 - Picking the Right Words
01:15 - Learning from Others
01:48 - Knowing Your Buyer
02:13 - Picturing the Ideal Customer
02:42 - Why Nanotech?
03:14 - Why We're the Best Choice
03:56 - Making Your Images Speak
04:17 - Telling Your Brand's Story
04:35 - The Power of Video

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Get My Amazon Guy's system in running an Amazon agency at myguy.agency

We are hiring Brand Managers:
↳ https://myamazonguy.com/brand-manager-account-manager-amazon-agency/

Explore the intricacies of managing brand manager turnovers and ensuring seamless transitions within an agency in this insightful video by Stephen Pope, founder of My Amazon Guy. Discover strategies for maintaining continuity, leveraging talent pools, and enhancing client relationships, all while navigating the challenges of agency growth and profitability. Perfect for agency owners and brand managers seeking to minimize churn and optimize operational systems.

#AmazonFBA #BrandManagement #AgencyGrowth #TalentRetention #ClientSupport

Save money on your Helium 10 subscription!

→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id

→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade

→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Introduction to Brand Manager Turnover Challenges
00:21 - Explaining the Role of a Brand Manager at My Amazon Guy
01:00 - Football Team Metaphor for Brand Management Structure
03:21 - The Brand Manager Playbook and Its Importance
03:50 - Handling Brand Manager Transitions and Maintaining Continuity
05:58 - Strategies for Managing and Mitigating Brand Manager Turnover
07:13 - Impact of Brand Manager Changes on Client Relationships
08:35 - Importance of a Strong Talent Pool and Agency Advantages
10:16 - Strategic Management and System Improvements for Client Support
12:01 - Navigating Agency Profitability and Talent Management
13:10 - Announcement of Upcoming Brand Manager Playbook Release

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Get ready for an unmissable PPC AMA session with Kevin Sanderson, My Amazon Guy’s VP of Marketing, with Chris Rawlings, an expert in growing Amazon brands through PPC!

They're spilling the secrets that could take your PPC game from zero to hero.

Why you need to tune in:

✓ Learn advanced PPC strategies straight from the experts.
✓ Discover the advertising tactics that can catapult your brand's growth.
✓ Engage in real-time Q&A to get tailored advice for your Amazon campaigns.

This isn't just advice; it's a masterclass in Amazon growth.

Mark your calendar, bring your questions, and prepare to transform your approach to Amazon advertising!

#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips #AmazonPodcast #AmazonPPCAMA

P.S. - It's time to elevate your Amazon brand to the Million-Dollar Club with PPC mastery!

Timestamps:
00:00 - Introduction Music
10:01 - Beginning of Live Q&A: Enhancing Ad Campaigns
10:48 - Live Stream Sound Check and Viewer Interaction
13:26 - Introduction of Chris and PPC Strategies Discussion
14:32 - Announcement of the Profitable PPC Challenge
15:10 - Deep Dive into Viewer Questions on PPC
15:36 - Discussion about the Challenge's Promotional Graphics
16:23 - Updates and Changes to the $47 Challenge
17:10 - Deep Dive into PPC Questions Begins
18:01 - Strategies for Handling Negative Reviews from Vine
21:12 - Exploring STP Campaigns in Expanded Match
24:26 - Strategies for Handling Variations and Vine Reviews
26:22 - Addressing Plateaus in Daily Sales and Strategies for Scaling
32:07 - Calculating Bids for Desired ACoS and Adjusting for Performance
36:57 - Discussing Keyword Performance in Auto vs. Exact Match Campaigns
38:00 - The Concept of Campaign Chaining for PPC Success
39:06 - Using Successful Keywords for Sponsored Brand Campaigns
40:24 - Strategies for Utilizing High-Performing Keywords Beyond PPC
41:40 - Decision Making on Reordering Products with High Reviews
43:16 - Evaluating and Improving Product Listings for Better Sales
45:44 - Importance of Click-Through Rate and Conversion Rate Optimization
49:22 - Is Amazon FBA Still Profitable in 2024?
53:05 - Strategy for Selecting Niches and Products with Design Variation for FBA Success
56:07 - Introduction to Final Questions on PPC Duration
56:14 - Understanding the Impact of PPC on Organic Traffic
57:27 - Launch Period and TACoS Strategy
59:22 - Targeting Keywords with Specific Search Volumes
1:01:49 - Tips for New Sellers on Listing Optimization and PPC Learning
1:04:30 - PPC Challenge Introduction and Benefits
1:05:48 - Overview of the PPC Challenge Structure and Goals
1:07:10 - Details on the Value and Format of the PPC Challenge
1:08:16 - Closing Remarks and Invitation to Join the PPC Challenge

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Coupon changes: https://sellercentral.amazon.com/help/hub/reference/GLBL4T5C9UAB9T5P

Confused by recent Amazon coupon changes? You're not alone! This video by Steven Pope explains the new coupon pricing requirements and how they impact your brand's strategy. Learn how these changes affect coupon usage and discover alternative promotional tactics.

#amazonseller #amazonfba  #amazoncoupons 

Save money on your Helium 10 subscription!

→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id

→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade

→ More reason to invest in Helium 10! 
↳ https://myamazonguy.com/helium-10-service/

-----------------------------------------------------------------------------------------

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction
00:04 - Amazon Coupon Changes Announced
00:13 - Understanding the New Rules
00:41 - Breakdown by Brett Bohanan
00:53 - Key Changes Explained
01:50 - Helium 10 Tool Demonstration
02:03 - Median Price vs. Lowest Price
02:27 - Coupon vs. Promotion Confusion
03:00 - Limitations of the New Rules
03:23 - Subscribe and Save (SNS) Coupons
03:35 - Strategic Use of Coupons
04:07 - Scenarios and Recommendations
04:31 - Conclusion and Resources
04:45 - Outro

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