My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • SEO Tip: H10 Misspellinator to Find New Amazon Keywords to Rank

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    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    Unlock the secrets to optimizing your Amazon listings with Steven Pope from My Amazon Guy! In this video, Steven explores the power of keyword misspellings and how to leverage them for better search visibility using Helium 10’s Misspellinator. Discover advanced techniques to enhance your SEO and PPC strategies and learn why even small tweaks can lead to big gains in your Amazon sales. Don’t miss out on these valuable insights!

    #AmazonSEO #Helium10 #EcommerceStrategy #MyAmazonGuy #AmazonSellingTips 

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    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
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    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:
    00:00 - Introduction to Helium 10's Misspellinator tool.
    00:47 - Demonstration on how to use the Misspellinator.
    02:28 - Explanation of how to access the Misspellinator within Helium 10.
    03:14 - Discussing alt text strategy for Amazon listings.
    04:02 - Utilizing the Cerebro tool for deeper keyword analysis.
    05:17 - Exploring the bulk keyword export feature.
    07:03 - Detailed analysis of misspellings and their impact on search visibility.
    10:30 - Instructions for implementing misspellings in search terms.
    11:39 - Advice on using PPC for misspellings.
    12:40 - Offer for 20% off Helium 10 services.

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    13 min
  • From 3% to 9% CTR: How I Optimized My Main Image for Amazon Sales

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    Discover how to boost your Amazon sales with our expert tips! Learn to optimize your listing images, use Amazon's Brand Analytics effectively, and integrate PPC with SEO for better cost efficiency. This video is packed with strategies from image optimization to understanding the IAP Marketing Funnel, providing essential insights for every Amazon seller.

    #AmazonSelling #EcommerceTips #SEO #PPC #BrandAnalytics #ProductListing #OnlineSales

    → Use Data Dive with code MAG for exclusive savings!
    ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Introduction to Enhancing Amazon Sales
    00:04 - Importance of Main Images for Amazon Listings
    00:20 - Demonstrating Image Impact on Search Decisions
    01:00 - Strategic Use of Main Images for Higher Click-through Rate
    01:34 - Using Amazon's Brand Analytics for Image Optimization
    02:00 - Detailed Breakdown of Optimizing Listing Images
    03:00 - Discussion on Market Strategy with Amazon's Brand Analytics
    04:00 - Explaining the IAP Marketing Funnel: From Impressions to Purchases
    05:01 - Focused Marketing: Matching Images to Customer Searches
    06:00 - PPC Strategy Integration with SEO for Cost Efficiency
    06:57 - How All Marketing Elements Interact to Boost Amazon Sales
    10:54 - Recap and Key Takeaways for Amazon Sellers

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    12 min
  • NEW Subscribe & Save Transfer Ability Added to Amazon FBA - Here's Why You Would Use This

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    Dive into the essentials of Amazon's Subscribe and Save with Steven Pope, founder of My Amazon Guy. In this detailed tutorial, Steven unveils how to navigate the Subscribe and Save portal, with a focus on transferring inventory between SKUs to maintain your subscription services seamlessly. Whether you're battling SKU issues or inventory shortages, this video provides step-by-step guidance to optimize your Subscribe and Save strategy. Don't miss out on leveraging this feature to secure repeat sales and enhance brand loyalty on Amazon.

    #AmazonSelling #EcommerceTips #SubscribeAndSave #InventoryManagement #AmazonSellerTips 

    → Use Data Dive with code MAG for exclusive savings!
    ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:
    0:00 - Introduction to Subscribe and Save flaws
    0:09 - Finding the Subscribe and Save portal
    0:35 - New features in the Subscribe and Save dashboard
    1:00 - How and why to transfer subscriptions between SKUs
    2:03 - Step-by-step guide to transferring subscriptions
    3:01 - The consequences of not transferring subscriptions
    3:44 - Analyzing dashboard statistics and managing inventory
    4:21 - Outro

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    5 min
  • Premium A+ Content is 1464 Pixels & Standard is 970 Pixels [Design Optimization Guide]

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    Discover the essentials of Amazon's A+ Content with Steven Pope, founder of My Amazon Guy, as he explains the differences and benefits of Standard, Premium, and Brand Story A+ Content. Learn the best practices for maximizing your product's visibility and SEO through effective use of text and images, and see how these strategies can directly impact your sales. Perfect for both new and experienced Amazon sellers looking to enhance their product listings and increase their average order value.

    #AmazonSelling #APlusContent #EcommerceTips #AmazonSEO #MyAmazonGuy

    → Use Data Dive with code MAG for exclusive savings!
    ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:
    00:00 - Introduction to A+ Content
    01:12 - The Importance of Brand Story
    03:15 - Details on Premium A+ Content vs. Standard
    07:17 - Steven Pope's Recommendations on A+ Content
    09:12 - How to Upload A+ Content on Seller Central
    12:33 - Wrap-up and Further Resources

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    13 min
  • Confused by Amazon Match Types? Here's How to Fix It!

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    Dive deep into the intricacies of PPC match types with our expert discussion featuring insights on exact, phrase, and broad match strategies. Learn how to effectively balance your Amazon PPC campaigns to optimize visibility, traffic, and sales. 

    This video breaks down advanced tactics for setting and adjusting match types, managing budgets, and targeting ASINs to maximize your return on ad spend. Whether you're a new seller or looking to refine your existing campaigns, gain actionable tips and strategic guidance to navigate Amazon's complex advertising landscape and stay competitive.

    → Use Data Dive with code MAG for exclusive savings!
    ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Introduction to Match Types in PPC
    00:04 - The Importance of Exact Match in Ranking Strategies
    00:17 - Broad vs. Exact Match: Finding the Right Balance
    00:30 - Analyzing Account Audits and Match Type Efficacy
    00:49 - Impact of Match Types on Visibility and Traffic
    01:01 - The Consequences of Using Only One Type of Match
    01:42 - Comprehensive Strategies for Using Various Match Types
    02:57 - How Amazon's Changes Affect Match Types in Sponsored Brands
    03:58 - Advanced Keyword Targeting Techniques
    05:00 - Detailed Discussion on Match Types and Campaign Performance
    06:01 - Exploring Budget Allocation for Effective Ad Spending
    07:59 - Tactical Approaches to Amazon PPC Management
    08:10 - Using Product Targeting to Enhance Campaign Effectiveness
    09:00 - The Role of ASIN Targeting in Amazon Ads
    10:02 - Strategies for Competitive Product Targeting
    11:00 - Evaluating and Adjusting Bids for Maximum Impact
    12:00 - Decision Making in PPC Spending and Budget Allocation
    13:00 - Expert Tips for Setting Up Successful Amazon Campaigns
    14:00 - Recap of Best Practices for Amazon PPC Management
    15:00 - Final Thoughts and Key Takeaways on Match Types and PPC Strategies
    16:00 - Conclusion and Call to Action

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    17 min
  • Steven Pope Guest Stars on @WhatTheTeckShow Unpacking a $250K Amazon Loss

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    Watch the full podcast episode: https://www.youtube.com/watch?v=_MC8tnU8o1A

    We are honored to be featured on  @WhatTheTeckShow where Steven Pope, founder of My Amazon Guy, candidly shares his challenging experience of losing $250,000. This podcast teaser dives into the harsh realities and critical lessons that shape long-term success in eCommerce. Listen as Steven discusses strategic failures, resilience, and the evolving dynamics of Amazon's marketplace. A big thank you to What The Teck Show for this enlightening feature!

    → Use Data Dive with code MAG for exclusive savings!
    ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    This revised description gives credit to "What The Tech Show" for featuring your story, emphasizes the lessons learned from the experience, and maintains the necessary promotional and social media links for comprehensive viewer engagement.

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    2 min
  • Don’t Be Afraid to Limit PPC Budgets

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    Explore the dynamics of PPC strategies on Amazon in this insightful video. We start with an introduction to PPC and budget management, followed by an in-depth look at campaign spending and its impact on visibility and performance. Understand the challenges posed by Amazon's budget recommendations and learn the importance of bid optimization. Whether you're new to Amazon advertising or looking to refine your approach, this video offers valuable guidelines to enhance your campaign's effectiveness.

    #PPC #AmazonAdvertising #BudgetManagement 

    → Use Data Dive with code MAG for exclusive savings!
    ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

    Timestamps:

    00:00 - Introduction
    00:16 - Discussing PPC Strategies: Budget Management
    02:19 - Insights on Campaign Spending and Visibility
    04:11 - Impact of Budgets on Campaign Performance
    06:20 - Evaluating Campaign Budget Effectiveness
    07:59 - Challenges with Amazon's Budget Recommendations
    10:01 - Importance of Bid Optimization

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    13 min
  • How to Use Amazon's New Feature to Calculate Your FBA Revenue

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    →  Upgrade your main product image at half the price!
    Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.

    → Need help managing your Amazon account? 
    Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.

    → Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. 
    Boost your Amazon skills with our courses.

    → Want to increase your Amazon sales or solve a problem? 
    Visit https://myamazonguy.com for expert assistance.

    → Show your support by buying our Swag at https://myamazonguy.com/Swag.

    → Save 20% on your first 6 months of H10. 
    Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.

    → Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. 
    Order at https://myamazonguy.com/trademark-services/.

    → Enhance your Amazon listing with A+ Content. 
    Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.

    → Check out our Beginner Tutorial Playlist: 
    https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.

    → Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.

    →  Looking for a career opportunity? 
    Apply at https://MyAmazonGuy.com/jobs.

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    5 min
  • How to Rank #1 on Amazon with SEO (No PPC required)

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    Join Steven Pope, founder of My Amazon Guy, as he reveals expert strategies to achieve the top ranking on Amazon. In this detailed tutorial, Steven walks you through practical tips on using pricing adjustments, main image optimizations, and comprehensive SEO techniques to propel your product to the number one spot. Perfect for Amazon sellers aiming for maximum visibility and sales on their listings.

    #SEORank1onAmazon #AmazonFBA #SEOStrategies #ProductListingOptimization

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Introduction: How to Rank #1 on Amazon
    00:10 - Utilizing Main Image for SEO Boost
    03:14 - Pricing Strategies for Improved Ranking
    06:03 - Exploring Amazon's New Inbound Placement Fee Feature
    10:00 - Detailed Breakdown of SEO Fields and Their Impact
    15:00 - Deep Dive into Backend Keywords and A+ Content Optimization
    19:30 - Summary and Key Takeaways

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    21 min
  • Amazon PPC AMA Live with Kevin Sanderson and Stephen Noch

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    Struggling with Amazon ads? Join Kevin Sanderson and special guest, Amazon advertising expert, Stephen Noch, for a LIVE PPC AMA tomorrow at 12 PM et! 

    Get answers to all your burning questions and learn how to make more money with Amazon advertising. Here's what you'll get:

    - Simple tips to improve your ad campaigns.
    - Expert advice from the pros themselves.
    - Live Q&A - Ask anything! No question is too big or too small.

    This is your chance to:

    - Sell more with powerful Amazon ads.
    - Save money and get better results.
    - Take control of your advertising.

    Don't miss out! Mark your calendars and join us for a fun and informative session. See you there!

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    1 hr 10 min

About My Amazon Guy

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About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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