My Amazon Guy

My Amazon Guy

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My Amazon Guy episodes

  • Free PPC Learning: Avoid Fake Gurus & Shiny Object Syndrome!

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    Confused about where to learn Amazon PPC? My Amazon Guy exposes the dangers of fake gurus & "shiny object syndrome." Discover FREE resources, the power of testing, and how to avoid costly mistakes.

    #amazonppc #amazonadvertising #avoidfakes #learnonline #myamazonguy

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
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    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Intro: Where to Learn Amazon PPC?
    00:08 - Beware Fake Gurus & Outdated Strategies
    00:21 - Free Resources: YouTube University & Amazon Seller Central
    00:43 - The Power of Testing & Free Account Audits
    01:01 - Don't Panic & Start Over: Optimize Gradually
    01:23 - Maintain Existing Campaigns & Implement New Strategies
    01:41 - Avoid "Shiny Object Syndrome" & Costly Mistakes (Sponsor TV Example)
    02:14 - Finding the Right Balance in Optimization
    02:26 - Conclusion: Avoid Shiny Objects & Test Before Launching

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    3 min
  • Amazon PPC AMA Live with Kevin Sanderson and Dima Kubrak

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    Mark your calendars for an exclusive AMA session with Kevin Sanderson, VP of Marketing of My Amazon Guy, and Dima Kubrak , Founder of Sellerise. Discover the ultimate secrets to supercharge your Amazon campaigns!

    Why should you be there?
    ↳ Unmatched Strategies: 
    Gain cutting-edge strategies to turbocharge your Amazon campaigns. 
    Learn what’s currently driving success on the platform.

    ↳ Expert Insights: 
    Elevate your advertising game with deep insights from leaders who have been in the trenches and know what works.

    ↳ Interactive Q&A: 
    Have specific challenges? Get personalized advice during our live Q&A. 
    This is your chance to ask the experts and get answers that matter to you.

    Why Tune In?

    - Stay Ahead: 
    The e-commerce landscape is constantly evolving. 
    What worked yesterday might not work today. 
    Stay ahead with the latest, proven tactics.

    - Actionable Tips: 
    We don’t just talk theory. 
    Get practical, actionable advice that you can implement immediately to see results.

    - Network and Engage:
    Join a community of like-minded sellers and industry gurus. 
    Gain from the collective knowledge and experience of a vibrant community.

    Don’t miss out on this golden opportunity to level up your PPC game! 

    Join us tomorrow at 12PM et for a session packed with insights.

    See you at the crossroads of Amazon's success!

    #AmazonPPC #AmazonAdsCampaign #AmazonPodcast #AskMyAmazonGuy

    Timestamps:
    00:00 - Introduction and Setup
    10:02 - Beginning of Live Session: Introductions and Overview
    11:31 - Shifting the Focus: From PPC to Conversion Strategies
    12:10 - Dimma’s Background and Amazon Experience
    14:05 - Evolution of Amazon Selling and Marketing
    16:06 - Changes in Amazon’s Platform and Advertising
    17:03 - The Importance of Brand Building Beyond Amazon
    18:09 - Diversification: From Amazon to Multiple Business Ventures
    19:06 - Encouraging Audience Participation and Questions
    22:00 - Handling Technical Issues and Amazon Support
    24:43 - Benefits of Using ASAP Warehouse for Amazon Sellers
    27:16 - Building and Managing Effective Teams
    30:11 - Dimma’s Experiences with Risks and Loans
    33:12 - Strategies for New Product Launches on Amazon
    36:01 - Discussion on Market Analysis and Competitive Positioning
    39:54 - Keyword Optimization and Ranking Strategies
    43:38 - The Importance of Listing Optimization and PPC
    47:52 - The Costs of Becoming a Bestseller
    52:11 - Long-Term Business Strategies and Investment Considerations
    55:04 - When to Start PPC Campaigns During a Product Launch
    57:51 - Using the ‘Listing Zero’ Strategy for New Launches
    1:06:39 - Closing Remarks and Invitation to Explore Sellarize

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    1 hr 10 min
  • When Should I Turn On PPC for Amazon FBA? Advertising Checklist

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    Launching on Amazon Course: mag-school.com/course/launching-on-amazon

    Don't waste ad spend! Steven Pope of My Amazon Guy reveals what to have in place BEFORE you launch Amazon Ads. From listing optimization to brand registry, get his expert tips for success. 

    #amazonads #amazonppc #newseller #advertisingtips #amazonsales

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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    6 min
  • How Much Money My Business Made from 5 Million Views on YouTube

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    Get a free case study and SOPs here at myguy.agency.

    Check out how Steven Pope, the founder of My Amazon Guy, uses YouTube to boost his business. Learn how making good content can get more views, draw in customers, and help your business grow. Discover tips on getting better at SEO, handling PPC ads well, and using content as a strong tool for ongoing success. Get insights into the future of creating content in the competitive world of digital marketing.

    #youtubeforbusiness #contentisking #digitalmarketing #businessgrowth #trending #trendingvideo 

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10!
    ↳ https://myamazonguy.com/helium-10-service/

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Introduction: Steven Pope's Background and Agency Creation
    00:30 - How YouTube Analytics Boost Business
    01:00 - Analyzing Yearly and Lifetime YouTube Performance
    01:53 - The Impact of Global Events on Business Growth
    03:00 - The Power of Content: Perpetual Growth
    05:00 - The Importance of Customer Feedback in Content Creation
    06:02 - Effective Content Strategy for Amazon Sellers
    07:04 - Leveraging Frequently Asked Questions for Content
    08:00 - Amazon Selling Challenges and Solutions
    10:10 - Detailed YouTube SEO Strategy and Keyword Ranking
    12:00 - Competitive Analysis: Maintaining Visibility in PPC
    13:40 - Dominating Niche Keywords and Customer-Driven Content
    15:49 - The Power of Branded Search Terms
    17:00 - Content vs. Traditional Sales Teams: Cost Analysis
    19:00 - The Value of SEO and Content in Business Scalability
    20:59 - Conclusion: The Future of Content and AI in Business

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    22 min
  • [Amazon Seller News] New A+ Content Module: Product Complements (Shows Under the Title!)

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    Secret link to get here https://sellercentral.amazon.com/enhanced-content/content-manager/workflow/product-complements/content/new/edit

    Amazon Breaking News! Watch as Steven Pope from My Amazon Guy explains the new A+ content module called 'Complementary Product Sets'. This video will show you how to access and use this feature to make your product listings better. Learn simple steps for adding extra content, improving your brand story, and placing keywords to increase your visibility on Amazon. It's perfect for any seller wanting to attract more customers and sell more products.

    #amazonupdates #SellMoreOnAmazon #amazonnews  #apluscontent 

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10!
    ↳ https://myamazonguy.com/helium-10-service/

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    7 min
  • My Amazon Guy Friday Live Q&A with Noah Wickham

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    Tired of guesswork and generic advice? Get real-time solutions, join Noah Wickham, My Amazon Guy's expert, for his LIVE Q&A every Friday. Whether you're a seasoned seller or just starting out, Noah's here to help you crush it on Amazon.

    Don’t miss out on:

    → Expert Insights:
    Immediate answers to your pressing Amazon questions.

    → Proven Strategies:
    Practical tips to enhance your listings and boost sales.

    → Community Connection:
    Engage with other sellers and share success.

    Mark your calendars—every Friday at noon ET! 

    #AskMyAmazonGuy #AmazonPodcast #AmazonLiveQA

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    1 hr 41 min
  • How to Bid Competitively on Amazon PPC (Advertising Strategies)

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    Confused about competitive bidding in Amazon PPC? My Amazon Guy explains why conversion rate is king & how to use high bids strategically to gather data & optimize campaigns. Learn to monitor organic ranking alongside PPC performance for peak results. 

    #amazonppc #amazonadvertising #biddingstrategies #conversionrate 

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Intro: Bidding Strategies for Amazon PPC Success
    00:09 - Suggested Bids vs. Competitive Bidding
    00:31 - High Bids for Data & Conversion Rate Optimization
    01:12 - Bidding for Relevance, Not Just Ranking
    01:27 - Conversion Rate & Campaign Performance Monitoring
    01:34 - Analyzing Dips in Campaign Performance
    01:39 - Organic Ranking & PPC Sales Relationship
    01:48 - Maintaining PPC Performance During Organic Fluctuations
    01:58 - Conclusion: Conversion Rate Matters Most!

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    2 min
  • Amazon PPC AMA Live with Kevin Sanderson and Bernard Nader

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    Light up your Amazon sales! Join Kevin Sanderson and Bernard Nader, the PPC wizard from PPC Maestro, for an AMA session you can't afford to miss!

    Bernard has been crushing it with custom PPC campaigns that skyrocket sales and visibility for Amazon brands. With an 85% client retention rate, he knows a thing or two about winning strategies and killer client service.

    Drop in, grab some top-tier ad tactics, and ask all your questions—let's boost those Amazon numbers together!

    Don't miss! Join us LIVE tomorrow, April 16, 12 PM et.

    #AmazonPPC #AdSecrets #amazonpodcast 

    Timestamps:
    00:00 - Introduction and Background Music
    09:59 - Introduction to Live PPC Discussion
    10:41 - Expert Introduction and PPC Summit Experience
    11:26 - Ensuring Audience Can Hear the Broadcast
    12:05 - Guest Background in PPC and Career Shift
    13:25 - Meetup Experiences and Initial PPC Challenges
    14:25 - Transition to Full-time PPC Services
    15:00 - In-depth PPC Strategies and Client Management
    16:04 - Importance of Early Question Submission in Live Sessions
    17:07 - Strategies for Keyword Bidding and Optimization
    18:08 - Advice on Setting PPC Campaign Budgets and Expectations
    19:06 - Using Bulk Operations for PPC Management
    20:22 - Effectiveness of Different Match Types in PPC
    21:53 - Strategies for New Product Launches and PPC Implementation
    22:23 - Handling International PPC Management and Access Issues
    23:53 - External Traffic to Amazon Listings and Its Impact on PPC
    25:04 - Integrating PPC with External Marketing Efforts
    26:03 - Advanced PPC Techniques and Bidding Strategies
    27:11 - Discussing the Role of PPC in Long-term E-commerce Strategy
    28:04 - Leveraging PPC for Enhancing Product Visibility and Sales
    28:51 - Navigating PPC for Competitive Products and Categories
    29:35 - Audience Interaction and Q&A Session
    45:50 - Specific Case Studies on PPC Challenges and Solutions
    52:10 - Exploring New Trends and Tools in PPC
    57:20 - Closing Remarks and Future PPC Insights

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    1 hr 10 min
  • 10 Reasons Your Amazon FBA Sales are Down (How To Fix)

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    My Amazon Guy Buy Box Cheat Sheet → myamazonguy.com/buy-box-cheat-sheet
    My Amazon Guy Product Review Removal Guide → myamazonguy.com/how-to-remove-negative-product-feedback-on-amazon/

    Amazon Sales Down? Top 11 Reasons Why! Is your ranking dropping and your sales slumping?

    Steven Pope of My Amazon Guy cracks the code and unveils the 11 most common culprits behind sluggish sales!

    Leave a comment below and share your experiences with these sales killers! Have you encountered any others?

    #amazonsales #amazonselleraccount #rankings #negativefeedback 

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamp:

    00:00 - Introduction
    00:28 - What to check if your listing gets yanked
    0:50 - How to find hidden product suppressions 
    01:37 - How to identify a lost category 
    03:13 - Why a missing BSR can be a big problem 
    04:19 - How to avoid a stockout crisis 
    05:07 - The dangers of losing brand registry
    05:42 - How to recover from PPC mistakes
    08:19 - How to fix stranded inventory issues
    09:00 - How to prepare for seasonal sales fluctuations
    11:00 - Why buy box loss can cripple your sales
    12:28 - How  to deal with negative reviews

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    14 min
  • How to Stop Competitors Review Bombing Your ASIN with Fake Reviews

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    What is the best way to stop a competitor attacking you with fake reviews with no repercussions such as follow up attacks?
    Best way to remove competitor posting negative reviews on your listings in the UK and USA?

    You can report them and list the reviews with links and the seller info but I just don't see Amazon acting on these. 

    I would also consider a lawyer cease and desist letter to the competitor.

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    7 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

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