Welcome to episode 202 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kyle Hebenstreit from PMP to discuss navigating through the ever-evolving landscape of legal marketing.

Prior to joining PMP, Kyle was with Deloitte Consultings Strategy & Analytics practice, where he worked side-by-side with established companies to transform their operations to enable growth opportunities in today's increasingly digital, data-driven marketplace.

Kyle previously worked in the media and entertainment industry at Skydance Media, where he supported creative development for the company's feature film department and, ultimately, became Chief of Staff to the CEO. During Kyle's tenure at Skydance, the company produced several major motion pictures and expanded its business to include television, gaming, and fashion.

Kyle received a BS from the University of Southern California and an MBA from Indiana University, Kelley School of Business.

What you'll learn about in this episode:

• Discover different advertising revenues
• Learn about the important of building your brand
• Understanding and recognizing consumer behaviors
• How to measure success beyond immediate ROI
• Know how to adapt to the legal industry changes

Resources:

https://www.pmpmg.com/

https://www.facebook.com/pmpmg

https://www.linkedin.com/company/pmp-practicemadeperfect/

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind