In this episode I speak with Thom Norman, co-founder of FarmKind, a nonprofit organization working to end factory farming through evidence-based giving. Thom shares his personal journey to veganism and why he left a legal career in nuclear energy policy to pursue systemic change for animals. He discusses the unique approach FarmKind takes in identifying and supporting high-impact charities, how donations can rival or even surpass individual dietary change in reducing animal suffering, and the importance of pragmatism in creating long-term shifts toward animal liberation. Thom also emphasizes how even small actions—whether donations or activism—can help dismantle a $2 trillion industry built on animal exploitation.