Whats Best For The Patient Is Best For Business

NEED-TO-KNOW Lessons For Starting a Practice… A BUSINESS MASTERCLASS! Interview With Lizzie Bellinger, DPT, Founder of Alliance Physical Therapy


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In this episode of What’s Best For The Patient Is Best For Business, host Jerry sits down with Dr. Lizzie Bellinger, DPT and Founder of Alliance Physical Therapy, to explore her inspiring journey from clinician to entrepreneur.

Two years into running her thriving practice in Baltimore, Maryland, Dr. Bellinger shares how personal loss and a deep commitment to inclusive care led her to create a clinic specifically serving the LGBTQIA+ community. From selecting the right EMR to designing an affirming patient experience, she reveals how clarity of mission shaped every decision—and ultimately fueled her rapid success.

Key Takeaways:

- Why niche focus drives growth – How identifying an underserved community led to strong demand and a 93% first-visit arrival rate.

- Building a culture-first practice – The intentional choices behind everything from intake forms to front-desk interactions.

- Productivity vs. arrivals – Why Dr. Bellinger ditched traditional "productivity" metrics in favor of measuring real patient engagement.

- The power of waitlists (and when they’re a red flag) – How staffing and systems impact access to care.

- Lessons from early stumbles – Medicare site visits, construction delays, and the moment she refused to accept her clinic keys.

Whether you’re a practice owner or simply passionate about patient-centered care, this episode is a masterclass in aligning business strategy with values. Tune in for an authentic conversation about resilience, representation, and redefining success in healthcare.


If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

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Whats Best For The Patient Is Best For BusinessBy Jerry Durham

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