What's the difference between those who achieve a lot and those who don't? In this episode we hear from Katherine Tuluzova, CEO of Sigma Software Group Americas, who shares her secrets to success and never giving up. She tackles the nuances of being respected versus being nice, and balances societal pressures with personal and professional growth. Discover practical strategies for managing conflicts, making decisive actions, and maintaining authenticity while pursuing your goals. Tune in to this episode to discover:

✔️ How persistence and adaptability can drive career success.

✔️ Techniques to handle societal pressures and conflicts.

✔️ The importance of self-talk and supportive environments.

✔️ Strategies for balancing assertiveness without appearing aggressive.

✔️ Insights on the role of respect and authenticity in personal and professional life.

✅ Free Resources

FREE Training & presentation on How To Be Assertive Without Being Rude, Aggressive, or Offensive: https://assertiveway.aweb.page/assertivenotrude

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From Rambling To Articulate PDF Guide: https://assertiveway.aweb.page/articulate

Podcast episode lists by theme: https://assertiveway.aweb.page/speakyourmindunapologeticallytopics

Women in Tech Leaders Podcast Interviews: https://assertiveway.com/womenintechpodcastguests/

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TEDx Talk How To Speak Up Safely When It's Psychologically Unsafe: https://assertiveway.aweb.page/safespeak

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Assertiveness free training: https://assertiveway.aweb.page/getahead

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✅ Order our book, 'Unapologetic Voice: 101 Real-World Strategies for Brave Self Advocacy & Bold Leadership' where each strategy is also a real story:

https://www.amazon.com/Unapologetic-Voice-Real-World-Strategies-Leadership-ebook/dp/B0CW2X4WWL/

✅ Follow the show host, Ivna Curi, on LinkedIn: https://www.linkedin.com/in/ivna-curi-mba-67083b2/

✅ Request A Customized Workshop For Your Team And Company: http://assertiveway.com/workshops

✅ Other Episodes You'll Like

Breaking Barriers with Accountability and Influence: A Leadership Guide (with Mary Hope McQuiston)

Unabashedly Ambitious: How to Be Bold in Important Conversations (with Darlene Reina)

How To Get The Job When You Don't Meet The Requirements (With Director Jess Sahagian)

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Contact me on Linkedin: https://www.linkedin.com/in/ivna-curi-mba-67083b2

Website: https://assertiveway.com

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