Run a Profitable Gym

New Hire to Gym Buyer With Jeff Burlingame


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Staffing a gym is tough.

Some employees underperform. Others are highly qualified but underpaid. Both situations lead to churn and leave you, the owner, drowning in work and unable to move your business forward.

But what if you could do things differently? By taking a mentorship approach to staffing and helping your team members become intrapreneurs in your business, you can give them sustainable, satisfying careers while simultaneously strengthening your business and moving toward your Perfect Day.

Certified Two-Brain Mentor Jeff Burlingame has done it. Here's how you can, too.

Links:

Incite Tax: Profit First for Microgyms
Driven Nutrition
How to Get the Right People in the Right Roles at Your Gym
Free Tools

Timeline:

1:29 – The conventional and disappointing career arc of the fitness professional.

6:54 – Why staff retention is critical. 

8:58 – Overqualified, underpaid.

11:39 – There’s another way: intrapreneurialism.

14:59 – Career mapping intrapreneurial paths for your employees.

19:24 – How intrapreneurialism benefits your staff and brings your business more value.

23:59 – How Jeff elevated his staff and removed himself from the business.

30:17 – How developing your staff members’ careers can give you more energy and momentum.

37:50 – One easy thing you can do today to help push your staff members’ careers forward.








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Run a Profitable GymBy Chris Cooper

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