Most coaches and course creators think they have a traffic problem… But what they really have is a model problem.

In this episode of The Expert Edge, I sit down with Valerie Feghali, founder of Wellness Pro Creative, who went from physical therapist to running a thriving membership with thousands of paying subscribers.

We unpack:

• How niching down (to a “scary specific” audience) allowed Valerie to scale faster and attract higher-quality buyers.

• Why memberships are one of the most predictable ways to build recurring revenue without burning out creating endless new content.

• The simple paid ads funnel that pays for itself while warming up buyers for your higher-ticket programs.

If you’ve ever wondered whether you should niche tighter, start a membership, or simplify your business model so it works without you glued to your laptop 24/7, this episode is for you.

Listen now and discover how to turn your offer into a scalable, recurring-revenue machine.

Check out Valerie's website here: https://wellnessvault.com/

[Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. 

Check out the details here:

https://training.colinboyd.co/inner-circle-mastermind-application

Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you.

PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode288

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/