No BS Mastery Podcast

How do you set your pricing?

This month, I’m revisiting my all-time most-listened episodes and in this episode, we’ve got one of my favorites. I break down why your current pricing strategy may not be giving you the profit and freedom you were after when you started your business. And I give you instead the formula that will let you hit your financial goals without working yourself into the ground.

Tune into this episode to hear:

• Why focusing on revenue alone isn’t the way to go
• The 50-25-25 formula that gives you the profit, lifestyle, and freedom you want
• How the formula accounts for client ebb and flow
• What you need to schedule time for (outside of client time)

Resources:

• No BS Clients Lab
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

This month, I’m rerunning some of my favorite and most listened-to episodes of all time. 

This conversation with Laura Belgray is such an inspiration. She’s a great storyteller and a shining example of the power of finding your unique voice so that your work is unmistakably you, no matter what.

Laura Belgray is an award-winning copywriter, founder of Talking Shrimp, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. She's written TV spots for clients like NBC, Fandango and Bravo; and she helps entrepreneurs find words that make buyers go bananas. Her course with Marie Forleo, The Copy Cure, helps you find your voice and sell your anything.

Tune into this episode to hear:

• Where Laura took inspiration for her book
• How specificity and detail actually makes your writing more widely relatable
• Why she shared some of her cringiest moments, and how she navigated writing about real people
• How Laura learned to tap her own talent and spot opportunities to shine 

Learn more about Laura Belgray:

• Talking Shrimp
• Tough Titties: On Living Your Best Life When You're the F-Ing Worst
• 60-Minute Makeover Copywriting Mini-Course

Resources:

• No BS Clients Lab
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

How do I get the right clients?

That’s the number one question I get from service business owners. 

 Which makes sense, because being able to attract and close clients is a fundamental part of any service business. If you can't do it, you won't have a business. So obviously it's one of the most important things that you need to know how to do. 

That’s why today, I’m returning to one of my most-listened episodes, because it is packed with practical short and long-term strategies that you can use to attract and land prospects who are the right fit for your business.

Tune into this episode to hear:

• Why relying on referrals puts your business at risk
• The short and long-term marketing strategies you need in your arsenal
• How to network smarter to actively seek out referrals and new connections
• Why content marketing is a long-term investment in your business
• How the No BS model stacks clients so you have built-in time to work on your business

Resources:

• No BS Clients Lab
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

The story of Leslie Silverman and Daniel Sanders of Hive180, shows what is possible when you fully commit to implementing the No BS model. Leslie and Daniel went “all-in” and the results have been incredible to witness.

Leslie Silverman is the co-founder of Hive180, a brand transformation studio known for helping certified pros break away from their industry’s status quo. With 25+ years of experience across big brands, agencies, and entrepreneurial ventures, she brings sharp instincts, straight talk, and a refreshingly real approach to strategy. Leslie shows up with audacious authenticity — whether she’s leading a breakthrough or dropping truth bombs on the mic — helping experts finally sound like themselves: bold, clear, and unapologetically real.

Daniel Sanders swapped Houston’s city life for Colorado’s peaks in 2010, diving headfirst into craft beers and fly fishing in Fort Collins like he was born to it. His career has morphed from multimedia guru to a web, AI, and strategic branding & design wizard, making Hive180 clients do double-takes with his digital sorcery. Known for his visual storytelling and occasional snark, Daniel’s the cool catalyst behind transforming the mundane into the memorable.

Tune into this episode to hear:

• Why Leslie and Daniel fired their existing clients when they joined No BS Agencies – and how they rebuilt a list full of right fits
• The big mindset shifts about personal growth and money that Daniel and Leslie have made
• How the No BS model has brought freedom and ease to their business and their lives

Learn more about Leslie Silverman and Daniel Sanders::

• Hive180
• Get the Hive180 Brand Toolkit
• Instagram: @lesliesilverman, @ds.photo
• Connect with Leslie on LinkedIn
• Connect with Daniel on LinkedIn

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

What if your job isn’t to solve a problem, but to cause one?

I know, causing problems sounds like the last thing you want to do in your business or in your life. Most of us were taught to show up and help fix problems.

But in this clip from our fireside chat with Seth Godin at the No BS Agencies Mastery retreat, Seth explains that the people who are really winning in business and in influence know how to create tension.

Tension is what makes someone say, hey, I didn’t know this was a problem and now I need it solved! Which is where you come in.

Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks.

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world.

Tune into this episode to hear:

• How do you introduce tension and then become the source of relief
• Why the real problem is rarely what the client thinks it is
• How the Lead Product fills in the story, clarifies the problems, and positions you as the solution

Learn more about Seth Godin:

• Website
• Seth’s Blog
• Akimbo Podcast
• Facebook: @sethgodin

Resources:

• E. 253: Back to Basics: The Lead Product
• No BS Clients Lab
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

This month, I am sharing some of my favorite moments from my interview with Seth Godin that took place at our No BS Agencies Mastery retreat in May.

Along with Seth’s incredible expertise and wisdom, I’m adding my reflections on how those truth bombs connect to the core strategies we teach inside Mastery.

In this episode, we dive into why people actually buy (or don’t buy) your services. A lot of us–myself included–come into this business believing that the work should speak for itself. But here, Seth breaks down for us why that just isn’t true. 

Making the sale is about more than the work itself. Let’s talk about what actually closes the deal.

Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks.

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world.

Tune into this episode to hear:

• Seth’s personal experience showing that a product won’t sell just because it’s great
• What creates the best conditions for your customers to say yes
• How the Lead Product creates trust and confidence in you for your prospects

Learn more about Seth Godin:

• Website
• Seth’s Blog
• Akimbo Podcast
• Facebook: @sethgodin

Resources:

• No BS Clients Lab
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

This month, I am sharing something very special with you.

At our May 2025 No BS Agencies Mastery retreat in Brooklyn, I got the one and only Seth Godin to speak as our expert guest. In our private fireside chat with No BS Agency owners, Seth did what he does best, and dropped wisdom left and right.

It was electrifying. Everyone in the room was furiously taking notes the whole time.

So I’ve gathered some of my favorite moments–and trust me, it was so hard to narrow it down!–to share with you and my reflections on how they connect back to the core strategies we teach inside Mastery.

This episode is all about how we make decisions in our businesses.

Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks.

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world.

Tune into this episode to hear:

• What you have to remember about good decisions vs have good outcomes
• How to evaluate your decisions 
• A faulty thinking when making or evaluating decisions

Learn more about Seth Godin:

• Website
• Seth’s Blog
• Akimbo Podcast
• Facebook: @sethgodin

Resources:

• No BS Clients Lab
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

Heidi DeCoux is someone I’ve gotten to know pretty well while she’s been growing her AI-powered tech company, Cashflowy. 

We want to improve our business processes so that we can provide more quality and value to our clients in the most efficient manner, and AI tools like Cashflowy can be a huge step toward making that happen.

Heidi DeCoux is a serial entrepreneur who’s built four businesses with 50%+ profit margins and sold three of them, one of which was a 7-figure exit.

Her latest adventure is launching the tech startup, Cashflowy.ai, an elegant AI bookkeeping, client invoicing, and cash-flow management software for small businesses that eliminates the need for a bookkeeper.

She’s appeared in Forbes and other publications and has become known as “The Optimizer” because she’s passionate about helping entrepreneurs optimize their businesses and lives.

Tune into this episode to hear:

• Why most bookkeeping is only 70% accurate — and how AI is doing it better
• How Cashflowy was designed and trained specifically for solopreneurs
• How Cashflowy helps you make smarter decisions for your business right now
• Cashflowy features that reduces mistakes and allows for more efficient financial reporting
• Why the future belongs to billion-dollar, one-person businesses

Learn more about Heidi DeCoux:

• Cashflowy
• Instagram: @heididecoux, @cashflowy.ai
• Connect with Cashflowy on LinkedIn 
• Connect with Heidi on LinkedIn
• FREE Guides and Templates from Cashflowy

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

Jacob Kleinman Phillips is one student of the No BS Master program who I’ve been delighted to watch grow and blossom over the last few years. 

He is a shining example of our community in the way that he shows up full of energy, open and ready to share his wins, his challenges, to ask questions, and to support others. I am so excited for you to hear his story.

Jacob is the founder of Touchpoint, a branding studio helping purpose-driven businesses and nonprofits turn their mission into a movement. Known for his strategic clarity and human-first approach. He blends storytelling with design to craft brands that don’t just look good, they move people.

Tune into this episode to hear:

• How Jacob’s own commitment to giving back shows up in the work that he does and fuels his business
• The client experience that taught Jacob to lean in to his niche and good client fits
• How the LP interview has allowed him to incorporate unexpected, highly impactful details that perfectly align with clients
• What dressing up in a chicken suit taught Jacob
• Jacob’s “aha” moment about the difference between a commodity and a transformation

Learn more about Jacob Kleinman Phillips:

• Touchpoint Design
• Instagram: @jacob.kleinmanphillips

Resources:

• FREE GUIDE - Goodbye Generic
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

It’s every business owner’s dream: An email pops into your inbox from an excited prospect who is just dying to work with you. 

That doesn’t happen by accident.

That only happens when you've put time and effort into building an entire ecosystem dedicated to attracting new people into your orbit. 

It’s called an Authority Machine. It attracts clients to you so that you’re responding to excited prospects who want your services. It’s what allows you to build a truly sustainable business for the long haul.

This month, I’m taking it back to the basics and unpacking the fundamentals of building a No BS Agency. In this episode, we dive into the Authority Machine and how it gets your small agency off the where’re my next client coming from? treadmill.

Tune into this episode to hear:

• How an Authority Machine is different from the social media content treadmill
• Why building your Authority Machine is the “last step” in our No BS model
• The elements of an effective Authority Machine
• The marketing efforts that just don’t make sense without an Authority Machine in place

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com