Natalia Gaitan is a Colombian immigrant who walked out of her wildly successful corporate design job (working with multiple, global brands like JCPenney and T.J. Maxx) and into freedom, joy, and a life of purpose. There was a lot of fear, uncertainty, planning, sleepless nights, and more than a few curse words between her corporate exit and fulfilling her purpose as a branding and design business owner. But at the end of the day, her growth had a limit. She was missing true connection and didn’t feel like she was making a difference in people’s lives. Natalia knew she was meant for more. She was ready to make a bigger impact and build a powerful legacy. Natalia and her company Power Up Brand + Design creates brand and website design for passionate creatives who are ready to stand out online and make a bigger impact. 

In this episode, you'll hear about Natalia Gaitan’s journey to pursue fashion and design in the United States, creating her company while being furloughed due to Covid, and how she raises her first-generation kids to lead a more fulfilling life. 

Keep up with Natalia on her website and on her Instagram. 

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