On Your Terms®

Right after launches, it’s normal to feel big feelings: Relief it’s over, excitement about success, sadness about failure. Feel your feelings, whichever ones they are, but don’t create unhelpful stories about them. Instead, channel your energy into getting the true story. Send out surveys to gather data.

In this episode, I dive into everything you need to know about post-sale surveys and how to execute them. I teach you how to measure sale success and figure out which marketing channels produced a good ROI for your business. Plus, I touch on how to encourage post purchase behavior like referrals.

Finally, since this is the last episode of our Launch Series, I review the top takeaways of running a launch, from beginning to end. I’ve really enjoyed making this series and I hope it has helped you and your business!

In this episode, you’ll hear…

• What questions to ask in post-launch surveys
• How to weigh different pieces of survey data
• Why surveys are important in continuing to list build

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Grab The Ultimate Bundle® on Sale
• Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship”
• Sign up for my free weekly email “Sam’s Sidebar”
• Get notifiied when each episode of On Your Terms® comes out

CONNECT:

• Get Sam's weekly newsletter, Sam's Sidebar
• Follow Sam on Instagram
• Follow Sam on YouTube
• Subscribe to Sam's Substack
• Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

What happens when the hype period is over, the webinar ends, the free thing is done– how do you actually sell more of your product or service? That’s what we cover today in Part 3 of 4 of our Launch series.

I break it down into three segments.

First, gather the ingredients that are required for a successful sales sequence. I explain each one in detail: No-brainer deal, incentive, scarcity, nudging, compassion, connection, and energy.

Next, set up a clear timeline and structure. This typically includes four components: Fast Action, Mid Cart, Close Cart, Down Sell. I go into each one in depth, showing how discounts affect consumer behavior.

Then, develop your social media strategy core elements: Transformation A to B, behind the scenes looks, celebrate new customers, testimonials, list of features, and what makes you unique. I share tips I’ve learned over the years about how to strengthen this part of your digital marketing sales funnel.

Be ready to take some notes! We cover a lot in this episode, including how to measure sales performance.

In this episode, you’ll hear…

• What ingredients you need for a successful sale
• The four components of a sale timeline
• Social media elements to keep your metrics up during a launch

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Grab The Ultimate Bundle® on Sale
• Watch Louise Henry’s “11 Instagram Story Ideas for More Sales” YouTube video.
• Get notifiied when each episode of On Your Terms® comes out

CONNECT:

• Get Sam's weekly newsletter, Sam's Sidebar
• Follow Sam on Instagram
• Follow Sam on YouTube
• Subscribe to Sam's Substack
• Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

This episode is Part 2 of our series on how to put on a great launch. Today I cover the teaser, invite, and event period of the launch timeline. These periods are critical to the success of your sales, so I dig into each one to tell you about my lessons learned.

First, the teaser: This is all about building hype. I give you tips on building your audience’s awareness and intrigue, especially via digital marketing.

Second, the invite: How you move people through the sales funnel– from being interested about your event, to actually signing up and attending it.

Finally, the launch event: This is where you move your audience across the finish line of the sales sequence. You resolve any of their lingering hesitations, helping them take action to buy your product and join your community.

Plus, I answer questions from listeners about how to manage the stress of a launch, buying social media ads, and how to grow organic reach.

I really hope this Part 2 episode helps you build up to, and execute, your own launch.

In this episode, you’ll hear…

• How to create a teaser
• What to do during your invite period
• How to put on a successful launch event

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Grab The Ultimate Bundle® on Sale
• Listen to Episode 207: The Mindset it Takes to Make $300k in a Week (ft. Mindset Coach Jen Diaz)
• Get notifiied when each episode of On Your Terms® comes out

CONNECT:

• Get Sam's weekly newsletter, Sam's Sidebar
• Follow Sam on Instagram
• Follow Sam on YouTube
• Subscribe to Sam's Substack
• Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out.

We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the invite period, then the teaser period and learning phase, the “open cart” period, and the post-launch survey.

We also spend a lot of time talking about the importance of list-building, and give you some email marketing tips to help you with it. After all, the first step in a promo planning process is to have a big list to promote to.

I’m so glad Lindsey was able to join us on the show today- she has seen it all when it comes to launches and is a fountain of knowledge!

In this episode, you’ll hear…

• How to schedule a product launch timeline
• The importance of list-building
• What conversion rate you should expect for a launch

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Grab The Ultimate Bundle® on Sale
• Sign up for Sam’s Sidebar, my weekly email
• Let me know what you think! Email me ([email protected]) or DM me on Instagram (@SamVanderWielen)
• Get notifiied when each episode of On Your Terms® comes out

CONNECT:

• Get Sam's weekly newsletter, Sam's Sidebar
• Follow Sam on Instagram
• Follow Sam on YouTube
• Subscribe to Sam's Substack
• Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

My mindset coach, Jen Diaz, has made all the difference in my business. A few weeks ago, not only did I make $300k during a launch event, but my team and I actually enjoyed the process. Today I have Jen on the show to debrief the launch and share some of her coaching genius with you!

We cover a lot of what makes up a growth mindset: Knowing yourself, having confidence, focusing on what’s within your control, embracing the learning process, being ok with failure, etc.

“Growth mindset” can seem like a really fuzzy concept. I hope that this episode helps you understand it better and apply it in your own life.

In this episode, you’ll hear…

• What confidence is, and what it isn’t
• Why you should make sure your daily business tasks are ones you enjoy
• Focusing on what you can control, not the outcome

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Grab The Ultimate Bundle® on Sale
• Learn more about Jen’s mindset coaching and sign up for her newsletter: JenniferDiaz.com
• Follow Jen on Insta: @JenMDiaz
• Get notifiied when each episode of On Your Terms® comes out

CONNECT:

• Get Sam's weekly newsletter, Sam's Sidebar
• Follow Sam on Instagram
• Follow Sam on YouTube
• Subscribe to Sam's Substack
• Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Following your competitors on social media can lead you down a self-doubt rabbit hole. In this episode, you’ll find inspiration so you can stand out to your audience and I’ll share 6 ways to create content that don’t involve following your competition.

In this episode, you’ll hear…

• The pitfalls of looking at your competition’s digital marketing
• Practices that will help you generate creative content ideas
• Concepts that apply no matter what specific creative content tools you use

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Grab The Ultimate Bundle® on Sale
• Sign up for Sam’s Sidebar, my weekly email
• Let me know what you think! Email me ([email protected]) or DM me on Instagram (@SamVanderWielen)
• Get notifiied when each episode of On Your Terms® comes out

CONNECT:

• Get Sam's weekly newsletter, Sam's Sidebar
• Follow Sam on Instagram
• Follow Sam on YouTube
• Subscribe to Sam's Substack
• Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

In this episode, I give you 7 ways to pay less taxes. And no, they don’t involve anything like sketchy offshore bank accounts.

I cover: Tracking your expenses and write-offs, reinvesting in your business, the difference between contractor and employee taxes, the difference between an LLC and an S Corp, investing in your retirement, using the qualified business income deduction, and working with a CPA.

If you’re filing small business taxes for the first time as a beginner, or even if you’re a seasoned pro, you’ll find helpful tax nuggets in this episode.

In this episode, you’ll hear…

1. How to use company 401(k) matching to save for your retirement and pay lower taxes
2. Different business expense write-offs that you might not know existed
3. Why filing as an S Corp might be the right choice for your business

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Grab The Ultimate Bundle® on Sale
2. Stay organized with QuickBooks
3. Become a better investor with Betterment
4. Read my blog post about the 5 qualities your accountant must have
5. Listen to Episode 77: Small Business Taxes 101 (Guest Interview with Little Fish Accounting)
6. Listen to Episode 91: Business Expenses 101
7. Get notifiied when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Even the best pizza maker is going to have more burnt pizzas than good ones. Even the best baseball player is going to strike out, over and over. As an entrepreneur you will fail, so embrace it and don’t give up.

In this episode, you’ll hear…

• Inspiration I found in “Chrissy and Dave Dine Out.”
• The role social media can play in our negative self talk.
• Why “expecting the hard” is critical for entrepreneurs.

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Grab The Ultimate Bundle® on Sale
• Episode 203. 5 Things To Tell Yourself When You Feel Like Quitting
• Get my emails!
• Get notifiied when each episode of On Your Terms® comes out

CONNECT:

• Get Sam's weekly newsletter, Sam's Sidebar
• Follow Sam on Instagram
• Follow Sam on YouTube
• Subscribe to Sam's Substack
• Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

This is just a quick bonus episode on the breaking news about the BOI law (Beneficial Ownership Information). Yes, a federal court in Alabama has ruled it as unconstitutional. But you still have to file it (don’t worry its free and simple). Only the plaintiffs in the case don’t have to file. Check out the links below for help with filing your BOI.

In this episode, you’ll hear…

1. Breaking news about BOI from a federal court in Alabama
2. What it means for you
3. Links to help you file your BOI

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Get my free guide to filling out the BOI form
2. Sign up for my free weekly newsletter, Sam’s Sidebar, so you never miss an important legal update for your business
3. For more details about BOI, listen to Episode 185: New Law Alert: BOI Reporting Requirements
4. Get notifiied when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Feel like quitting? Don’t worry, I’ve been there. Being an entrepreneur can be super lonely, especially when you’re struggling. That’s why in this episode I share 5 things to tell yourself when you feel like quitting. I use them myself and I really hope you find them helpful too.

In this episode, you’ll hear…

• The power of giving yourself permission to quit, or better yet, pause
• How to stop equating yourself with your results
• Why you should ask yourself, “Am I done or am I disappointed?”
• The importance to expect things to be hard
• Why you need to honestly evaluate your level of consistency, time, and focus

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Grab The Ultimate Bundle® on Sale
• Listen to my Kickstart Your Business Series
• Get my emails!
• Get notifiied when each episode of On Your Terms® comes out

CONNECT:

• Get Sam's weekly newsletter, Sam's Sidebar
• Follow Sam on Instagram
• Follow Sam on YouTube
• Subscribe to Sam's Substack
• Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER