On Your Terms®

By Sam Vander WielenBusiness Entrepreneurship Marketing

On Your Terms® episodes

January 29, 2024193. Kickstart Series Part 4: Your 2024 Digital Marketing Strategy
Are you ready to supercharge your business's digital presence in 2024? As an entrepreneur passionate about growth, I've been exploring the crucial elements of a successful digital marketing strategy. Join me in this journey, where I delve into the intricate world of digital marketing funnels, content creation, and the art of engagement.
In this episode, you’ll hear…
Crafting an effective digital marketing funnel
Strategies for creating engaging and evergreen content
Utilizing freebies to attract and nurture leads
The importance of email marketing in nurturing leads
Advanced digital marketing techniques: Personalization and automation
Adapting to emerging trends in digital marketing for 2024

Click here to find the full show notes and transcript for this episode.
RESOURCES:
Try ConverKit today (affiliate link)
Episode 187. Kickstart Series Part 1: How to Start a Business Online (Setting the Foundation)
Episode 189. Kickstart Series Part 2: Carve Out Your Spot & Claim Your Expertise
190. How to Create Loyal Customers, Repeat Buyers, and Referrals (without spending a dime)
Episode 191. Kickstart Series Part 3: Create a Product that Sells Itself (+ How to Make it Last)
Listen to the Shine Online Podcast
Kickstart your business in 2024 with my free Kickstart Guide!
Get notifiied when each episode of On Your Terms® comes out

CONNECT:
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Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
54 min
January 25, 2024192. How to Create a Scalable Product
Over the years, I’ve learned a lot of lessons about the importance of scalability and how to achieve it. In today’s episode, I’m going to share them with you.
Your product, whatever it is, needs to be scalable so that it can be sold over and over again without requiring more of you. That is the foundation to generating significant revenue while still having a life outside your work.
Join me as I cover the keys to creating a product that is going to be your bread and butter for years to come.
In this episode, you’ll hear…
How to create a few core products that deliver exactly what your clients need to make their lives better.
Why word-of-mouth marketing is so valuable and how beta-testing can jumpstart it.
The key to pricing your product to highlight its value.

Click here to find the full show notes and transcript for this episode.
RESOURCES:
Join the Free Legal Workshop to learn how to get your business legally protected today!
Episode 12. How to Find Clients for Your Online Business (without ads!)
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CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
34 min
January 22, 2024191. Kickstart Series Part 3: Create a Product that Sells Itself (+ How to Make it Last)
Whether you're just starting out or looking to refine your existing offerings, understanding what makes a product truly effective is key. It's important to learn how to understand insights about crafting products that not only resonate with your audience but that can also sustain and grow your business. Join me as I explore the intersection of market demand, personal passion, and practical strategies to create products that sell themselves.
In this episode, you’ll hear…
How to create products that are not only meaningful to you but also in high demand in the market.
The importance of creating products that can be effectively implemented and produce real, tangible results for your audience.
Strategies for using customer feedback and experiences in your marketing, focusing on ethical and effective approaches.
Understanding the significance of targeting your marketing efforts towards individuals who genuinely need and can benefit from your product.
Creating products that not only sell themselves but also contribute to the sustainability and growth of your business.

Click here to find the full show notes and transcript for this episode.
RESOURCES:
Episode 187. Kickstart Series Part 1: How to Start a Business Online (Setting the Foundation)
Episode 189. Kickstart Series Part 2: Carve Out Your Spot & Claim Your Expertise
Shop DIY templates and the Ultimate Bundle®
Get notifiied when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
46 min
January 18, 2024190. How to Create Loyal Customers, Repeat Buyers, and Referrals (without spending a dime)
Welcome to a fresh perspective on client relationships, inspired by an unlikely source: Olive Garden's customer service philosophy. Let’s delve into why treating clients like family isn't just a feel-good tactic, but a strategic approach that can revolutionize your business. We explore how creating a warm, welcoming environment for clients, akin to the family-style service of Olive Garden, can lead to building a loyal customer base, enhancing client lifetime value, and fostering invaluable word-of-mouth referrals.
In this episode, you’ll hear…
The importance of family-style customer service.
Strategies for enhancing client lifetime value.
The role of word-of-mouth referrals in business growth.
Balancing exceptional service with practical business management.
Creating a community among clients for sustained success.

Click here to find the full show notes and transcript for this episode.
RESOURCES:
Join the Free Legal Workshop to learn how to get your business legally protected today!
Get notifiied when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
30 min
January 15, 2024189. Kickstart Series Part 2: Carve Out Your Spot & Claim Your Expertise
Have you ever wondered what makes a business truly stand out? It's not just about offering a service or product; it's about creating an identity that resonates with your audience. I want to share with you some insights on how to carve out your spot in the market and claim your expertise. Whether you're just starting out or looking to redefine your business, these tips will guide you in building a brand that's uniquely yours.
In this episode, you’ll hear…
Insights into defining and embracing your unique business identity and values
Strategies for analyzing market demand and supply, with a focus on differentiating your offerings
Effective ways to identify and address client pain points and aspirations
Tips for creating content that connects deeply with clients and showcases your expertise

Click here to find the full show notes and transcript for this episode.
RESOURCES:
Episode 187. Kickstart Series Part 1: How to Start a Business Online (Setting the Foundation)
Shop DIY templates and the Ultimate Bundle®
Episode 2. Scope of Practice for Coaches (What You're Legally Allowed to Do)
Listen to my Scope of Practice Spotify Playlist
Kickstart your business in 2024 with my free Kickstart Guide!
Get notifiied when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
43 min
January 11, 2024188. How to Protect Your Online Business in 2024
Are you an online coach or service provider feeling tangled in the web of legalities? Worry no more! I'm here to guide you through the maze of legally protecting and growing your business. This journey doesn't have to be overwhelming or confusing. With some straightforward steps and a bit of know-how, you can lay a solid legal foundation for your business. Let's dive into the three essential steps you need to start with, making legal protection simple and approachable.
In this episode, you’ll hear…
The importance of registering your business legally in your state and choosing the right business entity
How to select and understand business insurance to protect your financial interests
Tips for creating and managing effective contracts to ensure legal clarity and protection in client relationships
Strategies for navigating legal complexities in online business without feeling overwhelmed
How adopting the right mindset can aid in legally protecting and growing your online business

Click here to find the full show notes and transcript for this episode.
RESOURCES:
Annual Business Plan Worksheet
Episode 4. The 5 Most Dangerous Legal Myths I See Online
Episode 84. Do I Need Business Insurance?
Get notifiied when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
28 min
January 08, 2024187. Kickstart Series Part 1: How to Start a Business Online (Setting the Foundation)
Starting an online business can be quite a journey, but it's important to be aware of the legal requirements and foundational steps involved. If you're thinking of starting an online venture, you're in the right place. I'm here to guide you through the complexities and joys of setting up your digital business. From understanding the basic requirements to start a business to navigating legal nuances, this guide is here to kickstart you to a successful launch! Don’t forget to grab your free Kickstart Guide and follow along!
In this episode, you’ll hear…
Understanding why a solid foundation is critical for both new and existing businesses.
How to ensure your business idea is not only unique but also meets the needs of your target market.
The necessity of setting up your business legally and financially to safeguard against future liabilities.
Utilizing MVPs to test the market and refine your product or service offerings.
Strategies for laying a foundation that supports sustainable growth and scalability.

Click here to find the full show notes and transcript for this episode.
RESOURCES:
Shop DIY templates and the Ultimate Bundle®
Episode 2. Scope of Practice for Coaches (What You're Legally Allowed to Do)
Listen to my Scope of Practice Spotify Playlist
Kickstart your business in 2024 with my free Kickstart Guide!
Get notifiied when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
25 min
January 04, 2024186. If I Started Today, Here’s How I’d Build My Business
When I first began my online business over five years ago, I couldn’t have imagined the shape it would take today. There were just so many unknowns. And while I can’t say I wish things had ended up any different, I do look back on some of the decisions I made early on knowing what I know now and wonder how I might approach things differently if I had to do it all over again.
Unless someone invents a time machine, I doubt I’ll ever get the chance to make use of these lessons – but for anyone out there in the early stages of their business, maybe I can help you avoid some of the mistakes I made or grow your business even faster.
In this episode, you’ll hear…
Personal insights and lessons learned over the years in digital entrepreneurship
Viewing content creation on social media as a critical practice for developing a unique voice and style
The significance of choosing and focusing on fewer social media platforms
The misconception of a 'secret formula' for business success
Starting with the basics to avoid being overwhelmed

Click here to find the full show notes and transcript for this episode.
RESOURCES:
Episode 27. The Tech Tools That Helped Me Grow My Business (& What I've Ditched!)
Episode 18. 10 Easy Instagram Reels Tips (+ How to Use Music Legally)
Annual Business Plan Worksheet
Loving On Your Terms®? Take our podcast survey and help impact future episodes!
Get notifiied when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
40 min
January 01, 2024185. New Law Alert: BOI Reporting Requirements (+ free Guide!)
New year, new law! That’s how the saying goes, right? Are the new Beneficial Ownership Information (BOI) reporting requirements stressing you out? I'm here to simplify this process for you. Starting January 1, 2024, certain businesses will need to report their ownership information to the federal government. This initiative aims to enhance transparency in business ownership, but it can seem daunting, especially for small business owners. Don’t panic! – I have created a free, comprehensive guide to get you legally legit ASAP.
In this episode, you’ll hear…
All about the new Beneficial Ownership Information (BOI) reporting requirements effective from January 1, 2024
Detailed guidance on who needs to comply with the BOI reporting requirements and the types of businesses affected
Compliance deadlines for existing and newly established businesses
Information about a free guide available for assisting with the BOI reporting process

Click here to find the full show notes and transcript for this episode.
RESOURCES:
Download my free BOI Report Guide + join my email list to get a free video walking you through the whole process!
Get notifiied when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
20 min
December 28, 2023184. Why So Many Big Creators Quit (& lessons we can learn from it)
Have you ever wondered why so many successful online entrepreneurs suddenly decide to step back or close their businesses? Today, let's dive into the often-overlooked reasons behind this trend and explore how we can learn from their experiences to create more sustainable and fulfilling businesses.
In this episode, you’ll hear…
Why successful online business owners often choose to step back or shut down their ventures due to burnout and the prevalence of burnout in online entrepreneurship
A critique of how aspirational marketing, focused on showcasing a desirable lifestyle, can lead to unsustainable business practices and consumerism
The importance of building a business based on genuine expertise and values, rather than material symbols of success
Insights into financial responsibility and how it contributes to business longevity, especially during unpredictable events like the COVID-19 pandemic
Encouragement for consumers to support businesses aligned with their values and focus on quality and impact, rather than superficial indicators of success

Click here to find the full show notes and transcript for this episode.
RESOURCES:
Annual Business Plan Worksheet
Loving On Your Terms®? Take our podcast survey and help impact future episodes!
Get notifiied when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
30 min

About On Your Terms®

From the publisher's feed

A podcast for online business owners who refuse to choose between revenue and a real life. Most business advice tells you to hustle harder, post more, and "always be on." I'm here to tell you that's BS—and I have the multi-seven-figure business to prove it. I'm Sam Vander Wielen, and I've built a thriving online business while protecting my mornings, unplugging at night, and actually living the life I built my business for.