One question haunts entrepreneurs and business owners around the world: how am I supposed to price my product? Whether it’s feeling uncomfortable pricing what you’re worth, worrying about scaring customers away, or any of the other obstacles in your way, setting prices is hard. I’m going to share (and debunk) the pricing myths many of us fall for while giving seven concrete tips on how to price what you offer. I also share how to increase your prices whenever you're ready – which could be now!

In this episode, you'll hear…

1. 04:41 - The issues I see around pricing
2. 09:32 - The value of your time and your impact
3. 17:16 - How pricing relates to quality
4. 21:03 - Factoring in your experience
5. 23:03 - Focusing on scalability and profitability
6. 24:19 - Pricing for who you’re selling to
7. 27:55 - Recognizing economies of scale
8. 30:16 - Giving options for your offers
9. 33:16 - How to bump your prices

Shoutout to our listener of the month, Dr. Maria. She said: “I enjoy Sam’s podcast during my morning treadmill walks. The length is perfect for my workout. Because I’m new to the Ultimate Bundle® I select a different episode each day. I get a tour of all the topics and a peek into Sam’s mind. The podcasts are well-produced and well-delivered, informative, and easy to listen to.

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Episode 24. Why You Should Treat Your Clients the Way Olive Garden Does

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

None of us want our businesses beholden to the latest algorithm change or social media platforms, right? That’s why we’re focusing on creating evergreen content with Katie Steckly, an expert in all things evergreen content and social media. We discuss picking the right platform for you, how to plan content, what you need to get started, and more.

In this episode, you'll hear…

1. 05:58 - Where to start creating content
2. 14:04 - How to choose what platforms to be on
3. 17:36 - How to look past fears that hold you back
4. 24:27 - Coming up with content ideas
5. 28:19 - The way your platform can dictate your content
6. 33:43 - Three tips for starting a YouTube channel or podcast
7. 39:03 - The equipment to start with
8. 40:20 - Creating a content calendar

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. www.creatorlymedia.com
2. Creatorly Media is always happy to take on new clients. All the info about our services can be found at www.creatorlymedia.com/services
3. Katie Steckly - YouTube
4. Follow Katie on Instagram: @katiesteckly
5. Follow Creatorly on Instagram: @creatorlymedia
6. How to Start a Podcast From Scratch - https://www.youtube.com/watch?v=_-PGsYoWuE0
7. Katie’s recommended content creation equipment
8. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

My recent Ultimate Bundle® launch was my biggest ever, and I want to take you behind the scenes and share what I did differently, what I learned, and – most importantly – what you can take away from it. What I’m most proud of, beyond the success of this launch, is that I managed to keep it all as stress-free as possible. If you’re planning on running your own promotions or launches in the future, I have five actionable takeaways, so stick around for those!

Listener shoutout – in her review, erineatscarrots wrote: Sam has a story and a message that really resonates with me and that entrepreneurs in the health and wellness space really need to hear! I am so excited for this podcast as a way to continue to learn from her experience and glean valuable tips and ideas for my own nutrition practice. Can’t wait!

In this episode, you'll hear…

1. 02:37 - What you’ll take away from this episode
2. 03:55 - How I approached my promotion
3. 12:26 - The two pre-launch phases
4. 14:25 - Nurturing
5. 19:35 - Pre-launch planning
6. 26:46 - Switching up your social media approach
7. 33:03 - Tinkering with bonuses and live events
8. 34:56 - Being in it for the long haul

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Episode 36. How to Grow Your Business on Instagram (Guest Episode with Natasha Samuel)
2. Episode 34. 2021 Recap: What It's Really Been Like to Grow a 7-Figure Business
3. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Natasha Samuel is the host of The Shine Online Podcast and an Instagram strategist that helps small businesses… well, shine online. Through intensive strategy days, digital resources, and education, Natasha helps you build your brand on the ‘gram with a video strategy that is fulfilling and fun – without the overwhelm.

Natasha is a social media genius. She breaks down Instagram in such a refreshing, relatable way. Her whole approach is about finding the social media strategy that’s actually sustainable for you, no matter how busy your work or life can get. She also believes social media should reflect your personal values, and doesn’t advise compromising any of that for quick growth. We talk about overwhelm, content batching, nailing your Instagram bio, and her three-part follower journey (which is going to blow your mind)!

Listener shoutout – in her review, abbyfitzzz wrote: Thank you Sam! Love this podcast! Sam provides so much value with each episode & I love that she speaks on a variety of topics, from tangible legal / business tips to mindset. Her takes are unique & refreshing, because she is down to earth & she makes it feel like I am listening to a friend that knows exactly what I’m going through. I look forward to listening every time she puts out a new episode. Thanks Sam!

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

In this episode, you'll hear…

1. 06:21 - Why Instagram is a great place to market your business
2. 09:05 - Growing a community on Instagram
3. 15:03 - Struggling to balance personal and business content
4. 18:41 - The various surfaces of Instagram and what to post there
5. 24:37 - Tips for writing captions
6. 28:22 - Using Instagram to direct people to other platforms
7. 33:11 - The 3-step follower journey
8. 39:16 - Tips for batching and consistency
9. 42:39 - How to iterate on your strategy
10. 45:37 - Tips for people burnt out on social media
11. 47:44 - Navigating social media during hard times

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. shinewithnatasha.com/video
2. Natasha's podcast, "The Shine Online Podcast"
3. Shine with Natasha on YouTube
4. Instagram: @shinewithnatasha
5. Episode 24. Why You Should Treat Your Clients the Way Olive Garden Does
6. Episode 25. Creating Brand Loyalists & Future Buyers
7. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

It’s probably everyone’s worst business fear: getting a nastygram from a lawyer letting you know you’re being sued. You probably don’t even want to think about it. But wait! Instead of burying that fear deep down, here are the exact steps to take so that, if the worst does happen, you’ll know exactly what to do. I’m even going to give you some preventative tips as well. Doesn’t that feel better? Let’s get through this!

In this episode, you'll hear…

1. 01:52 - Why it’s important to know what to do if you get sued
2. 03:44 - The importance of taking timely action
3. 06:24 - Misconceptions about getting sued
4. 12:06 - How to respond when you get notified
5. 15:19 - Reaching out to your business insurance
6. 16:58 - Providing relevant information to your attorney
7. 17:38 - What to do if you don’t have business insurance
8. 18:48 - How to prevent getting sued in the first place

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Episode 2. Scope of Practice for Coaches (What You're Legally Allowed to Do)
2. Episode 7. The First 3 Steps to Legally Protect Your Business (Where to Start!)
3. Episode 4. The 5 Most Dangerous Legal Myths I See Online
4. Pre-Qualify Before They Buy Email Templates
5. Asana
6. Watch my YouTube video on "What to Do If You Get Sued"
7. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

We’ve been dropping all sorts of high-quality legal and business knowledge on the regular, so I thought it might be fun to take a step back and catch up personally. I’ve just wrapped up my Ultimate Bundle® promotional event, and now I’m starting to unwind and look at the year ahead – both personally and professionally. So grab a coffee and pretend we’re having a chat together. I’ll share what’s getting me excited for the future.

In this episode, you'll hear…

1. 01:18 - Unwinding from my massive promo event
2. 08:32 - Dealing with my own legal tax hurdles
3. 10:19 - Getting on a health kick
4. 18:58 - Working on my new project behind the scenes
5. 19:32 - Getting the travel bug
6. 21:52 - Two personal commitments that I’ve made

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Julia Turshen's cooking classes: https://www.juliaturshen.com/classes
2. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

We have it totally mixed up when we think of who’s to blame for why our business isn’t growing, why we don’t feel confident, or why we struggle to show up on camera. We point at our customers, at our parents and how they raised us, or at the economy, but often the truth is: you are the person standing in the way of your business success. I’m going to share how your mindset is holding you back and how you can change it or – more realistically – accept it.

Listener shoutout: in her review, amandathecoach wrote, “I purchased Sam’s Ultimate Bundle® in Fall 2021 as my very first step in starting my brand new company and then I started listening to her podcast. In addition to being a legal expert who somehow always answers my questions before I’ve asked them, she is a successful businesswoman who does not hold back on sharing great advice to start and run a growing business with a solid foundation. Everything she offers is super high quality and worth my time and energy. I love that she continues to connect me with other experts too through her podcast and other offers!”

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

In this episode, you'll hear…

1. 02:09 - Why worrying what other people think of you is holding you back
2. 07:06 - The importance of acknowledging your success
3. 13:41 - How you’re getting in your own way

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. smartless.com
2. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

You may have heard the term “In business, if you’re not growing you’re dying” – but how true is it? In the online business industry particularly, there’s this idea that if you’re not constantly growing and becoming more profitable, there must be something wrong with what you’re doing. Let’s look at how true (or false) this really is.

Listener shoutout: In a recent review, Coach Courtney wrote, “I am so excited that Sam decided to start a podcast! Her knowledge of all things legal and building a biz has been so helpful for me. The legal side of things is never something I thought about when first starting a biz and I’m so grateful to have Sam as a resource for that. I can’t wait to learn more from her through podcasts!”

In this episode, you'll hear…

1. 02:01 - Whether or not you should always be growing your business
2. 04:43 - The personal cost of business growth
3. 15:28 - Growing vs building

Click here to find the full show notes and transcript for this episode.

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

When do you know it’s time to legally protect your business?

Today I’m bringing you conversations with three incredible and varied entrepreneurs – each of them members of my Ultimate Bundle® program. They offer real-world examples of running businesses, what their concerns were when they started, and their experience seeking out legal training and protection for their businesses. If you’re not sure if your business is quite there yet, or you’re feeling vulnerable and unprotected, you’re going to get a lot out of their stories.

In this episode, you'll hear…

1. 01:53 - Finding out when you need to be legally protected
2. 03:43 - How Kathryn Blaze helps busy women get stronger
3. 39:26 - How Kim Manes decided to make the leap into entrepreneurship
4. 01:16:15 - How Aimee Cerka found her legal and financial confidence

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

If you’re ready to take the leap like our guests did and get your business legally legit™️ today, click here to join the Ultimate Bundle® NOW before our special offer ends at midnight on February 24th!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. A Beginner’s Guide to Kettlebells: https://tinyurl.com/begbells
2. Wordy Birds: wordy-birds.com
3. Money Mindset Mastery: aimeecerka.com/mindset

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

One of the most common pieces of advice you hear when starting a business is to “invest in yourself” or “invest in your business.” I completely agree, but not all investments are equal. I’ve made some investments that have massively improved my business, but I’ve also made some investments that bombed. It’s hard to know upfront what’s going to get you a return on your investment, grow your business, or improve your skills. I’m going to share the five best investments I’ve ever made in my business to give you an idea of what you can try yourself.

Listener shoutout: In a recent review, Aimee Cerka wrote, “Sam is amazing! I’ve been following her for years and it’s AMAZING to be able to listen on the go. She shares real, important info in a way that doesn’t put you to sleep—which legal can definitely do. Thank you for your training and insights Sam! I can run my business with peace now, knowing I’m covered on the legal front.”

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

In this episode, you'll hear…

1. 04:55 - How to sift through personal investment opportunities
2. 10.26 - The benefit of group business coaching programs
3. 18:30 - Why you should invest in a copywriter (or learn to write copy yourself)
4. 26:31 - The best tech investments I’ve made
5. 31:55 - What Facebook ads did for my business
6. 35:13 - Investing in relationships

RESOURCES:

1. Episode 26. Should You Really Run Facebook Ads? (Yes, But Here's When)
2. “Social Posts That Sell” Copywriting Course (affiliate link): https://samvanderwielen--christineblubaugh.thrivecart.com/social-posts-that-sell-samv/
3. Free Copywriting Tips & Articles: https://copyhackers.com/category/copywriting/
4. Business Coaching w/ Naomi: https://www.thelifestyleedit.com/programs/
5. ATR-2100 and pop guard
6. Mini Ring Light
7. Tripod

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER