On Your Terms®

Legalese can sometimes feel like a different language altogether, and let’s be real, all of the symbols you see everywhere don’t help! What's the deal with ™️, ©, ® symbols? What do they mean, what do they do, and can you use them in your business? We’re going to break it all down and translate these strange glyphs into a language that you can understand.

In this episode, you’ll hear…

1. 03:01 - Getting your symbols straight (and why it matters)
2. 04:54 - The copyright (©) symbol
3. 13:12 - The trademark (™️) symbol
4. 17:34 - The registered trademark symbol (®)

This week’s review of the week comes from Bethica83 who wrote: “These podcasts have been perfect for me as I work through the multitude of angles, starting Honeybee Health Coach PLLC, and protecting myself as I provide diabetes education and help patients navigate the complicated world of health care and realize their full health potential. This is a great tool to accompany her legit legal package.”

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Go to copycatschecklist.com to get my free PDF guide on keeping content thieves off your back!
2. Get notified when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

As business owners, we work hard to make our businesses run, from our websites to our social media content to our copy. But what if someone else saw your work and thought, “Wow, this is great! Nobody will notice if I use it for my business, right?” What would you do?

I’m going to tell a juicy story that I’ve never shared in full before, about when I had my entire website stolen by another attorney a few years ago. It’s a wild story, and parts of it are hard to believe, but it’s completely true – which means it could happen to anyone. I’m sharing this story to show you how these situations play out in real time, and what steps you can take to get through it.

In this episode, you’ll hear…

1. 06:25 - Why business theft seems to be so prevalent
2. 08:24 - The two problems that always come up when you protect your content
3. 10:17 - That time I got my whole website stolen by another attorney
4. 23:56 - The importance of memorializing agreements

In our listener review of the week, Samantha Burmeister said: Perfect for the next-level entrepreneur. This podcast has been a godsend for me as I seek resources that are for someone that’s already established in their business. It’s beyond entry-level info, but not too over my head. As Goldilocks said, “This podcast is juuuust right.”!

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Go to copycatschecklist.com to get my free PDF guide on keeping content thieves off your back!
2. Episode 19. How to Legally Share Content (Don't be a Copycat!)
3. Get notified when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

I get so many questions (and hear so much bad advice floating around) relating to business insurance. One of the worst things that could happen is thinking you’re fine, only to find out your coverage won’t do anything for you. That’s not what I want happening to you! Let’s break down the myths, teach you what business insurance really is, how it works, and what some of the most common mistakes are for people who already have it.

In this episode, you’ll hear…

1. 03:17 - What business insurance actually is
2. 06:40 - The different kinds
3. 13:44 - Why not having business insurance is a mistake
4. 16:10 - Making sure you get the right kind
5. 17:27 - Not being fully covered
6. 20:12 - Knowing your business insurance exclusions
7. 22:00 - Looking at your declarations page

In our review of the week, DiamondA2021 says: “Oh my goodness, I am a new fan of Sam’s podcast 100%!! Sam is so down to earth while being so knowledgeable and wise at the same time. Many of her episodes speak directly to my heart and help me to become more confident as a Gospel fitness trainer and business owner. The episode: “What Other People Think Of Your Business- Does It Really Matter?” especially spoke to me!! For the longest I obsessed over unfollowers!! But Sam is right in encouraging us all to celebrate our wins and make a difference in our own ways.”

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Episode 33: What Other People Think of Your Business – Does it Really Matter?
2. Episode 35: What to Do if Your Business Gets Sued
3. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Are you not where you want to be in business? Either you feel like you’re not making as much money as you should be, your social media isn’t getting the attention you’d like, or you just don’t have as many clients as you’d like? We’ve all been there – including me.

I’m going to help you learn how you can process those feelings and what to do with them. I have six tips to adjust your outlook and overcome this business-blocking mindset.

In this episode, you’ll hear…

1. 03:15 - Two things that make us feel off track
2. 09:41 - The hard side of feeling behind
3. 14:23 - Why you need to focus on what’s going right instead of what’s going wrong
4. 20:14 - Creating your own rubric for success
5. 23:43 - Expanding your definition of success
6. 26:32 - Comparing where you are to where you were
7. 30:49 - Producing more than you’re consuming
8. 32:19 - Don’t chase; attract
9. 34:55 - Letting the pizza dough rest

Here’s our listener review of the week! claireflip13 says: “I listened to Sam’s podcast on caring about what people think about your business & I loved it! I don’t have a business but I’m a content creator so I could relate to a lot of what she was saying. She had a great perspective on internal validation vs external validation, and she reminds me to keep doing what I love because we aren’t going to make everyone happy.”

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Amy Porterfield "Mantras" episode: https://www.amyporterfield.com/2022/04/448
2. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Rounding out my three-part series on marketing your business with evergreen content, I wanted to address the elephant in the room: Facebook ads. Helping me with that is my friend and personal ads expert, Frannie, owner and creator of Elevate Her Marketing. If you want to grow your business without the need to be working in your business 24/7, ads are the secret sauce. We’re going to address some of the misconceptions people have about ads, who should or shouldn’t run ads, and the importance of taking the long haul approach.

In this episode, you'll hear…

1. 05:46 - What Elevate Her Marketing does
2. 10:08 - When to start running Facebook ads in your business
3. 27:33 - Why Facebook ads are vilified
4. 37:21 - Common advertising mistakes people make
5. 48:13 - Debunking common ad myths

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. elevatehermarketing.com
2. Instagram: @elevatehermarketing

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

One question haunts entrepreneurs and business owners around the world: how am I supposed to price my product? Whether it’s feeling uncomfortable pricing what you’re worth, worrying about scaring customers away, or any of the other obstacles in your way, setting prices is hard. I’m going to share (and debunk) the pricing myths many of us fall for while giving seven concrete tips on how to price what you offer. I also share how to increase your prices whenever you're ready – which could be now!

In this episode, you'll hear…

1. 04:41 - The issues I see around pricing
2. 09:32 - The value of your time and your impact
3. 17:16 - How pricing relates to quality
4. 21:03 - Factoring in your experience
5. 23:03 - Focusing on scalability and profitability
6. 24:19 - Pricing for who you’re selling to
7. 27:55 - Recognizing economies of scale
8. 30:16 - Giving options for your offers
9. 33:16 - How to bump your prices

Shoutout to our listener of the month, Dr. Maria. She said: “I enjoy Sam’s podcast during my morning treadmill walks. The length is perfect for my workout. Because I’m new to the Ultimate Bundle® I select a different episode each day. I get a tour of all the topics and a peek into Sam’s mind. The podcasts are well-produced and well-delivered, informative, and easy to listen to.

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Episode 24. Why You Should Treat Your Clients the Way Olive Garden Does

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

None of us want our businesses beholden to the latest algorithm change or social media platforms, right? That’s why we’re focusing on creating evergreen content with Katie Steckly, an expert in all things evergreen content and social media. We discuss picking the right platform for you, how to plan content, what you need to get started, and more.

In this episode, you'll hear…

1. 05:58 - Where to start creating content
2. 14:04 - How to choose what platforms to be on
3. 17:36 - How to look past fears that hold you back
4. 24:27 - Coming up with content ideas
5. 28:19 - The way your platform can dictate your content
6. 33:43 - Three tips for starting a YouTube channel or podcast
7. 39:03 - The equipment to start with
8. 40:20 - Creating a content calendar

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. www.creatorlymedia.com
2. Creatorly Media is always happy to take on new clients. All the info about our services can be found at www.creatorlymedia.com/services
3. Katie Steckly - YouTube
4. Follow Katie on Instagram: @katiesteckly
5. Follow Creatorly on Instagram: @creatorlymedia
6. How to Start a Podcast From Scratch - https://www.youtube.com/watch?v=_-PGsYoWuE0
7. Katie’s recommended content creation equipment
8. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

My recent Ultimate Bundle® launch was my biggest ever, and I want to take you behind the scenes and share what I did differently, what I learned, and – most importantly – what you can take away from it. What I’m most proud of, beyond the success of this launch, is that I managed to keep it all as stress-free as possible. If you’re planning on running your own promotions or launches in the future, I have five actionable takeaways, so stick around for those!

Listener shoutout – in her review, erineatscarrots wrote: Sam has a story and a message that really resonates with me and that entrepreneurs in the health and wellness space really need to hear! I am so excited for this podcast as a way to continue to learn from her experience and glean valuable tips and ideas for my own nutrition practice. Can’t wait!

In this episode, you'll hear…

1. 02:37 - What you’ll take away from this episode
2. 03:55 - How I approached my promotion
3. 12:26 - The two pre-launch phases
4. 14:25 - Nurturing
5. 19:35 - Pre-launch planning
6. 26:46 - Switching up your social media approach
7. 33:03 - Tinkering with bonuses and live events
8. 34:56 - Being in it for the long haul

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Episode 36. How to Grow Your Business on Instagram (Guest Episode with Natasha Samuel)
2. Episode 34. 2021 Recap: What It's Really Been Like to Grow a 7-Figure Business
3. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Natasha Samuel is the host of The Shine Online Podcast and an Instagram strategist that helps small businesses… well, shine online. Through intensive strategy days, digital resources, and education, Natasha helps you build your brand on the ‘gram with a video strategy that is fulfilling and fun – without the overwhelm.

Natasha is a social media genius. She breaks down Instagram in such a refreshing, relatable way. Her whole approach is about finding the social media strategy that’s actually sustainable for you, no matter how busy your work or life can get. She also believes social media should reflect your personal values, and doesn’t advise compromising any of that for quick growth. We talk about overwhelm, content batching, nailing your Instagram bio, and her three-part follower journey (which is going to blow your mind)!

Listener shoutout – in her review, abbyfitzzz wrote: Thank you Sam! Love this podcast! Sam provides so much value with each episode & I love that she speaks on a variety of topics, from tangible legal / business tips to mindset. Her takes are unique & refreshing, because she is down to earth & she makes it feel like I am listening to a friend that knows exactly what I’m going through. I look forward to listening every time she puts out a new episode. Thanks Sam!

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

In this episode, you'll hear…

1. 06:21 - Why Instagram is a great place to market your business
2. 09:05 - Growing a community on Instagram
3. 15:03 - Struggling to balance personal and business content
4. 18:41 - The various surfaces of Instagram and what to post there
5. 24:37 - Tips for writing captions
6. 28:22 - Using Instagram to direct people to other platforms
7. 33:11 - The 3-step follower journey
8. 39:16 - Tips for batching and consistency
9. 42:39 - How to iterate on your strategy
10. 45:37 - Tips for people burnt out on social media
11. 47:44 - Navigating social media during hard times

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. shinewithnatasha.com/video
2. Natasha's podcast, "The Shine Online Podcast"
3. Shine with Natasha on YouTube
4. Instagram: @shinewithnatasha
5. Episode 24. Why You Should Treat Your Clients the Way Olive Garden Does
6. Episode 25. Creating Brand Loyalists & Future Buyers
7. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

It’s probably everyone’s worst business fear: getting a nastygram from a lawyer letting you know you’re being sued. You probably don’t even want to think about it. But wait! Instead of burying that fear deep down, here are the exact steps to take so that, if the worst does happen, you’ll know exactly what to do. I’m even going to give you some preventative tips as well. Doesn’t that feel better? Let’s get through this!

In this episode, you'll hear…

1. 01:52 - Why it’s important to know what to do if you get sued
2. 03:44 - The importance of taking timely action
3. 06:24 - Misconceptions about getting sued
4. 12:06 - How to respond when you get notified
5. 15:19 - Reaching out to your business insurance
6. 16:58 - Providing relevant information to your attorney
7. 17:38 - What to do if you don’t have business insurance
8. 18:48 - How to prevent getting sued in the first place

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Episode 2. Scope of Practice for Coaches (What You're Legally Allowed to Do)
2. Episode 7. The First 3 Steps to Legally Protect Your Business (Where to Start!)
3. Episode 4. The 5 Most Dangerous Legal Myths I See Online
4. Pre-Qualify Before They Buy Email Templates
5. Asana
6. Watch my YouTube video on "What to Do If You Get Sued"
7. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER