So many people fear making and appearing in their own videos. How do I look on camera? I hate my voice! What will I say?

In this episode, I interview Juma Bannister, the co-founder and creative director of Relate Studios on how to overcome our fear of videos and how to be more confident on camera.

Timestamps 

[01:51] Juma's story

[02:46] Why should people be on video?

[04:03] Favorite video format. Live or recorded?

[05:48] 4 tips to overcome your fear of video

[047:25] Not knowing what to say on camera

[08:40] Why people make the choices they make

[15:00] The voice and on-persona camera

[18:24] Tricks on how to look better on camera

[23:15] Is it better to have better audio than lighting

[25:27] Tips on video content creation

[32:34] Three takeaways on being camera confident.

[34:04] Professional/personal mantra

Quotes 

● “My first thing about being constant, conscious, and video is the BAD approach (Be scared and do it.” (09:48-10:00)

● “When it comes to your voice, some of us are never going to get over the sound of our voice. We are never going to get one hundred percent comfortable with the way we sound on camera, but that also goes back to being scared even though you're not comfortable with how you sound. You know what you have to deliver, that it has value, and that it will impact people in a particular way.” (15:34-16:00)

● “When people look better, they feel better than they are more, which is true. You know when you put on something good. You look good, you feel better about yourself, and then you're able to speak and talk and communicate and interact better.”

● “So just start at the best level you can but have good audio.” (25:08-25:11)

● “People do not remember everything, but they don’t forget.”(34:34-34:38)

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Content is the fuel to our personal brands and building trust online, but we should not be endless content machines. The secret to getting more content in less time is by content repurposing.

In this episode, I interview Mark Savant, a digital agency owner, content creator, and podcaster who helps brands make more content in less time.

Learn the importance of better content creation, where to start and tips and tactics to build a content library with repurposing. 

Timestamps

[01:37] Mark’s backstory

[03:17] Top influencers on Mark’s show

[04:26] Importance of making better content

[05:35] Where to start in content creation

[08:34] Best practices in content creation

[10:21] Framing your live streaming to social media for the end-user.

[15:24] Importance of a transcript

[17:01] Shorter form vertical content

[19:57] Audiograms

[20:40] Mistakes of not repurposing your content

[22:47] Three tips for content optimization

[24:22] Professional/personam mantra

Quotes

● “I think in the next five years if you don’t have an online reputation, you're not going to matter.” (05:03-05:06)

● “Know who you're speaking to. What their biggest problem is, how you solve it right, and then you frame all of your messaging.” (07:30-07-33)

● “At the beginning and end of one of your micro clips, make sure you start with a smile. People just like to see a smiling face at the beginning of the end of a video.” (20:18-20:34)

● “Craft all of your content around the viewer. The show is not about you, it's about the person that's viewing it and how you solve their problem.” (22:52-23:00)

● “Focus on being a little bit better with each episode.” (23:15-23:18)

● “Just be better than yesterday.” (24:30-24:32)

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Sound familiar: "My LinkedIn About section hasn't been touched in a decade." "My LinkedIn About section sounds doesn't sound like the real me!"

 This is the first of two episodes all about crafting a LinkedIn about section that's the right balance of professional and personal. After all, it's one of the first places we go on LinkedIn.  I interview Karen Tisdell, a top Australian-based LinkedIn profile writer, who's all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles.

 Karen highlights the best ways to showcase your personal brand and business so it's engaging, authority-building and engaging. 

As a StoryBrand Certified Guide, I also share tips on how you can "StoryBrand" yours using empathy and authority to invite your readers into a story. 

Timestamps

[02:54] Building your LinkedIn Profile and getting visible on LinkedIn

[05:20] Profile headlines

[13:30] The highlights about the about section

[14:52] Backstory in your about section

[20:52] Compassion versus credibility

[29:04] Nurturing your relationships with clients before they convert.

[34:04] How can we be personalized without being too personal

[35:28] Showing up in a professional but personable way

Quotes

● “The about section is about you, but not for you. This is totally not where you say how great you are not at all or not.” (12:53-13:00)

● “Show me that you are an expert. Do not tell me.’ [22:40-22:43]

● The overall arching theme is your about section is about your customer, your client, and leading with compassionate empathy and most important solving the problem telling about the transformation you can take them on and then show the proof somewhere else.” (26:09-26:10)

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Are you interested in building your personal brand using email marketing? Knowing how to write your emails to be more conversational and connect with people is critical.

I interview Erin Geiger, the "conversational copywriter," founder of Muscle Creative, and host of the Small Business Big Mindset podcast.

Erin highlights some of the successful strategies in email marketing. How do you structure your content and develop the best subject lines?

Timestamps

[01:31] Erin Gieger's story

[03:44] Importance of email marketing for personal brands

[10:24] Best practices in email marketing

[16:21] Strategies for preview text

[19:06] Content structure

[23:41] Email length

[26:08] How to keep every email fresh

[28:53] Three key takeaways for personal brands

Quotes

● “ An unexpected subject line can catch a reader off guard, but in a good way. The critical component to remember here is that it should come off as organic. It's not just for shock and to get them in. This could be something from a personal experience, a professional situation, even a dream, a distant memory. This can stop your reader and their tracks and elevate your email above the other’s spam box.” (11:55-12:19)

● “Most of the time, the subject line appeals to your heart, more than your head.” (15:06-15:09)

● “Getting people to reply to your emails. It's not only great for your engagement, but it also signals the spam box to give your email a go. Greenlight it’s good. It’s legit because the engagement factor tells them that people like your email. So it keeps you out of the spam folder.” (21:44-21:59)

● “The key to writing engaging subject lines is really to talk to your audience.” (22:44-22:48)

● “If you are in it and doing the work, what other people say doesn’t matter.” (30:53-30:57)

● “Don’t live a small life, don’t play small if you are not helping anybody out.” (312:13-31:18)

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Have you been comparing or second-guessing yourself? Someone else has a million views while you are still struggling to gain a thousand views

I interview Ancuta Boiciuc a CX consultant, who's passionate about mental wellness, being healthy, and well-being online.

Learn how to balance on social media, avoid imposter syndrome and stop comparing yourself.

Timestamps

[02:30] Finding balance online

[03:55] Imposture syndrome

[07:03] Ancuta’s LinkedIn journey

[10:54] Best advice on overcoming imposter syndrome and staying on the game

[15:32] Three takeaways of finding balance when building a brand

Quotes

● “ We don't have to compete because we all should find the creative and unique way that we stand out and solve problems for our people.” (13:07-13:13)

● “Control your amount of social media. Okay, social media is Great. It's a great tool. I mean, I found my voice on social media. I found jobs on social media, I'm not saying it's good, but it has to be in balance. What has really helped me is not to start my day with social media. I do not check my phone unless its origin.” (15:42-16:02)

● “If you want to build a brand, you gotta get out there, because no one can know you unless you get out there and no one can support you unless you're open up.” (24:04-24:10)

● “It's okay to be human, we're all human, and we all have our ups and downs.” (23:54-23:58)

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Does a personal brand and personal brand business need BOTH a company page and a personal brand?

Yes!!

I interview Australian-based, Michelle J. Raymond, Chief Social Strategist of Good Trading Co and THE globally recognized LinkedIn company page expert to tell us exactly why.

What is the golden ratio for posting on a company website and avoiding only promotional content? Michelle highlights the importance of having a company page, how to get started, and strategies to get your idle page bumped up.

Learn how to double your opportunity and revenue with a personal brand and a company brand page on LinkedIn.

Timestamps

[01:17] Michelle J. Raymond's story

[03:04] How to get started with a company page

[04:40] Should the content on your personal page and company page be different?

[05:45] Strategies for the about section on your company page

[10:02] Strategies to get an idle company page bumped up?

[12:22] Putting your picture as a logo on your company page

[13:46] Top mistakes people make on company pages

[19:08] Three key takeaways on company pages

[21:03] Personal/professional mantra

Quotes

● “You get a double opportunity with a personal and a company brand on LinkedIn.” (02:51-02:56)

● “ Take a look at what's going on with you. Who's following? Who’s in your company and choose what it is that's actually going to work best for you but be open-minded that there could be other ways that you could go around things.” (13:26-13:36)

● “Have someone that's monitoring and responding to community comments and any engagement that is on the post. You can't just post and ignore it. It works exactly for the team, as your personal page, so make sure that you're giving it the attention that it deserves.” (20:20-20:32]

● “If you hang out with garbage, you're going to smell like it. So choose your LinkedIn network wisely. (21:17-21:23)

Connect with Michelle B Griffin, The Brand Therapist℠
Personal Branding, Positioning & PR Strategist and Coach

•  Website: TheBrandTherapist.io
• Michelle's second podcast, The LinkedIn Branding Show
•  LinkedIn: https://www.linkedin.com/in/michellebgriffin/
•  Join my free Linkedin personal branding community, The #365 Creators, the community of global professionals suppo

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Question: Why do you need both a LinkedIn company page and a personal brand? Easy Answer: It will double your opportunity and revenue!

 I interview Australian-based, Michelle J. Raymond, Chief Social Strategist of Good Trading Co and THE globally recognized LinkedIn company page expert to tell us exactly how. 

Michelle highlights the importance of having a company page, how to get started, and making resonating content.


 Timestamps

 [02:32] Michelle J. Raymond's story

[02:47] Why do you need both a company page and personal branding

(11:32] Ad revenue for companies

[12:23] Good starting point for company pages

[16:41] Good content and how you can make the most out of your company page.

[23:56] Making resonating content[26:52] Mistakes while creating a company page 

Quotes 

● “The absence of information is a brand as well.” (21:18-21:21)

● “Keep it small, keep it niche, and keep talking to that real targeted audience.” (20:43-20:47)

● “Just be you and so being personal photos of employees, photos of yourself doing stuff behind this. That's the great way to get things.” (29:43-29:54) 

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Live video streaming on social media is one of the best and fastest ways to quickly connect and bring your unique personality online. If recorded video isn't your thing, this episode will tell you exactly why live video might be your answer.

In this episode, I interview live-streaming video expert Ed Troxell who helps real estate professionals and entrepreneurs get confident and connected through live video marketing.

He shares some great tips on how to get started with a live stream and boost your confidence and connections through LinkedIn live streaming.

Timestamps

[02:26] Advantages of livestream over a recorded video

[07:58] LinkedIn live recommendations

[10:12] Podcasts & Livestreaming videos

[14:38] Live content video creation tools

[17:57] Top mistakes people make while doing videos

[21:12] Three key takeaways of a live stream

[26:24] Professional mantra

Quotes

● “Websites are key to have a video on these days, especially because over ninety-seven percent of people are going to be looking you up and researching you before they ever contact you.” (15:27-15:39)

● “Our phone is no longer a phone. It's your personal assistant. It’s your best friend. It's the person who is there with you every step of the way, taking photos to record your videos for you. We have to shift how we look at our technology and understand that these are devices that are helping us, and so we have to give them names.” (16:52-17:13)

● “Expecting no one to show up removes the layer of stress, and then it puts us in a positive energy place because once we go live, we're thinking about our topic and we're giving away our talking points and when we're in that live broadcast. If someone shows up or when someone shows up, you get excited.” (19:14-19:35)

● “If you practice too much, you're going to start. Second-guessing, so give yourself a few times and then just get out there.” (24:03-24:08)

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

You have “permission to do you," says Tracy Borreson, a brand identity coach who has a unique perspective on personal branding.

I interviewed Tracy on how to create a space where you can find your own voice and confidence to use their words and their genius to share what they want with the world. 

Learn more on “permission to do you” and the zone of genius versus expertise.

Timestamps

[01:29] Tracy's story

[02:08] The origin of the phrase “permission to do you.”

[07:28] Building your lane with clients

[13:00] Where to start in “permission to do you.”

[19:37] Zone of genius vs Zone of expertise.

[22:02] Three key takeaways

[24:37] Where do you find your zone of genius?

Quotes

● “You don't need permission, and you don't need perfection.” (04:16-04:18)

● “Any time you have strong emotions, those are indicators of your brand, whether or not it's an alignment, and so use that. Take that as a pride moment. You know what, I got disappointed because my personal values were not met today. That's okay!” (10:17-10:31)

● “If you're a business owner, you're not going to get any sales. Unless you tell somebody you do a thing”. (11:42-11:46)

● “So the most important thing is to understand that you are the full picture, and then transitioning that into the voice is not censoring any part of that picture. On purpose, that doesn't mean you have to say all the things all the time. “ (18:01-18:18)

● “It's a universal experience to feel judged, and I would be interested to hear your perspective on this, Michelle, but the more that I have grown my personal brand, the less I care. (23:51-24:03)

● “Practice makes permanent.”(26:56-26:28)

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

So many people struggle with focus. Today's endless content and digital distractions make it harder to stay on track. What you need is a focus strategy and plan, and this episode will share exactly how.

 I interview Florian Decludt, a growth marketer, as he shares three powerful tips to help you strengthen your focus and achieve your goals. 

We discuss the 3 tips to reset and get focused, how to get more done building your personal brand, and how to balance your personal work and social media usage.

Timestamps

[01:09] What Florian does and how he is helping people focus

[02:16] Why Focus is a huge problem for solopreneurs and personal brands

[03:12] Reasons why people are unfocused in the business world.

[08:54] Steps to changing your mindset and getting focused

[11:18] Practical tip on social media

[14:26] Drawing the balance between your personal work and social media

[17:10] Three key takeaways on focus

[22:44] Florian’s professional mantra

Quotes

● “Focus is pretty much. The secret sauce is a success, because, if you don't have focus, you're not moving forward every day.” (03:33-03:39)

● “ If you have a direction, you have something against which you can evaluate opportunities. Instead of just blindly taking the opportunity and saying that’s interesting. I’ll give it a try.” (09:34-09:43)

● “Whenever your brain has nothing to do, it's going to default to the least energy-consuming activity possible, and usually that's ever TV, Netflix, or social media. “ (12:36-12:44)

● “If you don't know where you want to go, it's going to be really hard for you to know exactly what you're supposed to do.” (17:28-17:32)

● “If we’re not one hundred percent clear about what we're supposed to do, we're going to go off. We are going to default to the place of energy-consuming activity, which is social media.”(18:00-18:10)

● “Never stop learning.” (22:51-22:52)

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn