I’m excited to bring today’s episode to you from LTK Active in Los Angeles! LTK Active is our annual conference specifically for brands and creators in the fitness, health, and wellness spaces. My guest today, Paul Johnson, joined us at LTK Active, leading a group run down Sunset Boulevard, having a fireside chat with my co-founder, Baxter, and later joining me here on More To Say. Paul is a U.S. Naval Officer, ultramarathon runner, and LTK creator. He recently completed the Transcontinental Race, running 3,000 miles from Los Angeles to New York.

Paul and I get into the details about what it entails to prepare and train for the Transcontinental Race, how he planned out the social media and content creation aspect of the race, and how it felt to cross the finish line. We also discussed how Paul managed the “haters” in the comments section, the injuries he sustained during the race, and of course, his favorite products right now.

WE DISCUSS:

- ( 7:13 ): Amber asks, “Was running a transcontinental always the big goal from day one?”

- ( 17:05 ): Amber asks, “What's the media side of your plan?”

- ( 21:48 ): Amber asks, “Why do you think your super fans became super fans?”

- ( 23:12 ): Amber asks about how Paul handled the “haters” on his Instagram page.

- ( 40:24 ): Amber asks about what it was like to finally cross the finish line in New York City and what Paul felt.

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