The MiDATA Personal Data Ownership Platform is a new "C2B" (Consumer to Business) tool that creates a MASSIVE WIN for both Consumers and Advertisers. Their customers are both B2C and B2B, but our platform is designed to bring them together to create a new model of "C2B" - Consumer to Business - by using blockchain to allow Consumers to own, control and get paid for the value that arises from their aggregate personal data.

As an IBM Innovation Partner, their model is not to "sell" the Consumer's data for them, in fact, no one ever sees (the owner's) data - selling it is counterproductive to data privacy - instead, they use AI to create predictive purchasing models based on aggregate Consumer data, as a better way to match Advertisers with Consumers who are ready to buy their offerings.