Dave Thomas didn’t start out in legal marketing, but he’s made a home here. As the National VP of Business Development at Law Tigers, he’s constantly finding new ways of expanding America’s largest network of motorcycle accident attorneys.

Law Tigers has been able to grow because they’ve specialized in motorcyclists; they’ve built knowledge and trust in a passionate community. In this episode, Dave and I discuss the power of niching down, handling referrals differently, and how to generate traction with potential customers.

Maria Monroy is the Co-Founder of LawRank, a San Diego firm that helps lawyers of all disciplines reach the front page of Google. As Director of Client Relations, it’s Maria’s job to translate to clients the invisible factors that dictate page rankings.

It’s a rare pleasure to have a fellow legal SEO authority on the podcast. We got deep in the weeds of local SEO, including exclusivity, and the importance of physical branch location.

Mike Papantonio is a living legend. His work on mass torts with Levin, Papantonio, Raferty has helped tens of thousands and his media has reached millions more. He’s one of the only living people to be inducted into the National Trial Lawyers Hall of Fame and several of his cases have been made into Netflix documentaries.

We were honored to have the chance to sit down with Mike and pick his brain about his conference, Mass Torts Made Perfect, and how he approaches media.

Shay Rowbottom is the authority LinkedIn video marketing. Through her firm, Shay Rowbottom Marketing and her LinkedIn Bootcamp, she’s sharing the techniques that have gotten her millions of views from her 630K followers.

More than anyone, Shay’s got her finger on the pulse of LinkedIn. So we sat down to discuss what content plays well on LinkedIn, how businesses can approach video, and where the site is headed.

Harry Morton runs Lower Street, an audio production company that focuses on branded podcasts for businesses across the globe. He’s launched podcasts for some of the biggest names in tech, as well as hosted his own daily podcast, Work From Home.

Harry lives and breathes audio. So we caught up with him to discuss its benefits as a marketing channel and the easy ways you can make your podcast better.

John Jantsch has spent over 35 years teaching small and local business owners how to make effective marketing a core part of their business. His Duct Tape Marketing method, (now a book, a business, and a consulting network) breaks down how to systematize your advertising into tangible, manageable steps.

Duct Tape Marketing is also about creating trust and relationships with customers, and growing your business to meet their needs. To this end, John has also started Podcast Bookers, which allows business owners and entrepreneurs to guest on podcasts, raising their profile and establishing them as authorities in their field. John and I connected to discuss his philosophy on marketing, and the hidden value of being a podcast guest.

Steve Pockross is the CEO of Verblio, a company that connects businesses with high-quality, on-demand content. Having cut his teeth in tech and crowdfunding, he’s a newcomer to digital marketing, with fresh ideas on how to make content quick, effective, and adaptable to your business.

Good quality content is both an art and a science. Steve thinks he’s found the secret to both, combining experienced writers with a system that rewards high-engagement articles. We talk about responsible outsourcing and the recent content trends that Steve’s observed.

James Farrin runs The Law Offices of James Scott Farrin, North Carolina's most preeminent personal injury firm, which has recovered more than a billion dollars for over 50,000 clients. If you’ve been to North Carolina, chances are, you’ve seen a James Farrin TV ad. He’s also the Founder and CEO of GrowPath, a company that creates case management and client intake software for plaintiff firms like theirs.

Farrin has grown his practice from just a few employees to over 200. He’s done that by eliminating inefficiencies at every level. His other business, GrowPath, is a direct response to bottlenecks and stumbling blocks his firm has dealt with. We sat down to discuss TV strategy, direct mail, and all the ways you can streamline your business.

Shaina Weisinger is the founder and CEO of Repurpose House. She’s pioneering the field of content repurposing, the art of taking the content you make and creating a bevy of microcontent specifically tailored to different marketing channels.

In this episode, Shaina walks us through what makes good microcontent and how to format your content properly. Plus, we consider the strengths of different platforms and the tools Shaina uses to keep her social media from becoming unwieldy.

We’ve got exciting news: we’re rebranding! The Rankings Podcast is now Personal Injury Marketing Mastermind (or PIMM for short.) We’ve heard what you had to say, you want a show that’s 100% focused on Personal Injury Marketing. This is that show. Each week, we’ll be talking to PI all-stars to hear the marketing strategies that they rode to the top, all to get you more clients and more cases. It’s not just SEO anymore; we’re talking everything marketing. You’re going to get the whole nine yards.

And the fun doesn’t stop there! We’re creating a Facebook community where you can connect and collaborate with other PIMM listeners to hear what’s new in the world of PI. You’ll also be able to interact with me, as well as the incredible guests we have on our show. Thanks for sticking with us, we can’t wait to get started. Welcome to PIMM!