Plenty with Kate Northrup

When you're operating your business under the belief that the right answers lie outside of you, there's a lot of wasted time and energy, and it's nearly impossible to find your center. That makes things feel chaotic and confusing for your customers, too, and it's hard to get traction. Alex Hughes is a Life Coach committed to helping busy mothers carve out headspace and optimize their creative soul nourishing energy, so they can live their life purpose and be the change agents the world needs. Specifically, she helps mothers unravel internalized patriarchal belief systems and bring feminism home by teaching them how to come into healthy, self-honoring relationship with their time, energy, and emotions, and to create conscious equitable partnerships at home. But when she joined the Origin Incubator a year ago, she was lacking the clarity and center that she needed to take her business and clients to the next level. Listen in to this episode to hear how she made the critical shift that allowed her to go from fuzzy to focused and get some serious traction in her business, including having made enough to cover her expenses for the remainder of the year by August.

While I love sharing ideas that are against the grain, I rarely go full-on controversial.

But today, I am.

To be honest, I’m squirming as I write this because my central nervous system has trouble with the inner explosion that happens when someone has been offended by something I’ve said or an idea I’ve shared.

My husband, on the other hand, is built differently. With Scorpio rising, he goes right for the truth in an at-times-shocking way and is far less (and sometimes not at all) concerned about what other people think.

So here’s the deal:

We have an incredibly important podcast episode for you today that is going to piss off some people in our community and also has the potential to save some of their lives.

If you choose to listen in, would you be willing to do the following?

• Know that everything shared by our guest is grounded in evidence and if you choose to learn more, you’ll be amazed by how much data backs up these unconventional ideas.

• Know that I do not believe there is one right thing for everyone (nor does our guest). So, please know that if what is shared in this episode challenges the choices you’ve made but you feel really good about those choices and they’re working for you, I celebrate that with all of my heart.

• Know that if what is shared on this episode challenges some of the choices you’ve made and you are pissed off, but there’s also a part of you that knows that those choices aren’t entirely working for you, then dig into the resources shared.

That’s a lot of preamble. That’s how nervous I am.

This episode is about mental health and psychiatric drugs and the pharmaceutical industry in general, and there is critical information shared that you need to know as a human to have informed consent about what goes into your body.

Also, the beliefs shared in this episode are not in any way the party line. It’s why our guest, the brilliant NY Times bestselling author, Dr. Kelly Brogan, has been launching her revolutionary new book, Own Your Self, in a grassroots way. Her ideas are so groundbreaking (and controversial) that she knew she wouldn’t be waltzing onto The Dr. Oz Show or any other major media (because hi, hello, they’re funded by pharmaceutical advertising dollars).

Here’s what you’ll learn in this episode:

• The truth about chemical imbalances and the shocking discovery made from 6 decades of research

• Why the information you get on Google is completely biased and how to find the truth

• How to send your body signals of safety to turn on your own healing mechanisms

Know this: We are at a critical time in history where we are being called upon to be far more conscious consumers and realize the source and motives of the media we take in.

I’m incredibly grateful for the privilege to have a platform to share messages like the one today that may not always be the most popular but are so necessary.

After you’ve listened in, I want to hear from you:

What did this episode bring up for you? What did you learn? Did it cause you to question anything that you’ve held as truth so far?

You can get your own copy of Do Less and still receive incredible bonuses at http://katenorthrup.com/book! Kate wants to hear from you, and you can post about your #DoLess experiences on Instagram, DM her (@katenorthrup) or email [email protected].

Would you, or a company you know, be a good fit to sponsor The Kate & Mike Show? If so, let’s talk! You can email [email protected] regarding current sponsorship opportunities.

Show notes and links for this episode can be found at http://www.katenorthrup.com/podcast.

Like most entrepreneurs, Beth thought that what she needed to reach the next level in her business was nitty-gritty strategies and marketing plans. It turned out, she needed something far more powerful that she never would have never sought out but she's so grateful she found. Listen in to hear how this videographer, editor, and online business owner cleared her blind spots, pivoted her business, discovered her worthiness, and identified her mission and what makes her unique in 2019 so that she could build an unshakeable business foundation for strong growth.

Years ago I sat in a beautiful theater in Downtown Salt Lake City and was swept away by the stories the energetic woman was telling from stage.

I walked out of the session and immediately texted the conference organizer, letting her know that this woman needed to be keynoting on the mainstage next time.

Little did I know, when I had the honor of getting all fired up by her captivating brand of storytelling, Kindra Hall was just getting started.

Now she’s keynoting conferences in front of 7,000+, teaching the power of storytelling in business, and it’s been so inspiring to see her trajectory. It’s also proof that what she teaches works because she’s one of the best storytellers I’ve ever heard.

Somehow over the years, Kindra Hall and I became friends on Instagram, and when I saw she had a book coming out that teaches how to use stories to transform your business through captivating your customers and influencing your audience, I knew we had to have her on The Kate & Mike Show.

(Her book, Stories That Stick, is out this week wherever books are sold and it’s AH-MAZING. A must-read for any entrepreneur or person who wants to connect more deeply and effectively with other humans. Oh wait, that’s everyone.)

If you’ve struggled with getting people on board with your vision...

If you’re not making as many sales as you’d like or making them as easily as you’d like...

If you feel like your story isn’t big enough to be worth telling...

And if you’re ready to make your brand incredibly sticky so that your customers rave about you to everyone they know and keep coming back over and over again...then today’s episode is for you.

Listen in to this week’s episode of The Kate & Mike Show with Kindra Hall to learn:

• The 4 critical elements your story needs in order to be compelling

• What storytelling, orgasms, and breastfeeding have in common

• The obscure connection Kindra and I discovered during the episode that locked in my love for this new friend of mine

• Why it doesn’t matter how big your story is, but what does matter instead

• How to make sure your stories serve your audience and aren’t just self-indulgent

You can get your own copy of Do Less and still receive incredible bonuses at http://katenorthrup.com/book! Kate wants to hear from you, and you can post about your #DoLess experiences on Instagram, DM her (@katenorthrup) or email [email protected].

Would you, or a company you know, be a good fit to sponsor The Kate & Mike Show? If so, let’s talk! You can email [email protected] regarding current sponsorship opportunities.

Show notes and links for this episode can be found at http://www.katenorthrup.com/podcast.

Everyone growing a business is going to fail along the way. What Dr. Cleopatra Abdou-Kamperveen realized is that she wanted to fail as soon as possible, so she could get on the right path even more quickly. As a newly tenured Professor with a proven pre-conception and fertility protocol that has a 97% success rate, Dr. Cleopatra was ready to get the word out there in a bigger way. Listen in to how she was able to shorten her learning curve as she got up to speed in online business and which elements were key for her growth and early mastery. It's been an incredible honor to support Dr. Cleopatra this year as part of the 2019 Origin Incubator, and I'm so excited for you to benefit from her wisdom and apply it to growing your business!

Back in 2012, Mike and I were living in a drafty rental on Long Island figuring out how to live and work together. (Oh wait. Still trying to figure that out, minus the draftiness.)

Over lunch at a little golf course cafe, we came up with an idea to give our community something they’d been asking for: access to my methodology on falling in love with your money.

Here’s the problem: The methodology was alive and well inside my head and in the manuscript I was working on, but it didn’t live anywhere else yet.

I’d taught some of it live before and I’d lived all of it, but I didn’t have proof that people would get out their credit cards and spend money to learn it yet.

So, we decided to open the doors to The Money Love Course before the course had even been created.

We had a list that was less than 10% of the size it is now.

We had never created a course before, and I’d only ever taken one digital course before.

We had never sold anything of our own online.

We didn’t have any fancy tech knowledge or equipment.

I had a lot of doubt as to whether or not what I had to share was valuable enough to sell because I’d only ever taught this material before for free.

But we thought, "Well, what the heck? The worst-case scenario is that no one buys and then we’re no worse off than we are right now."

So we went for it.

And you know what?

We made $20,000 in that one week, promoting a course that didn’t even exist yet.

There are a lot of things that hold people back from getting started creating digital courses:

I don’t know what I’m doing.

Who do I think I am to be charging people for my knowledge and expertise?

I’m not techy.

I have a very small (or non-existent) audience.

I’m a solo show and I have tons of other things to do.

I don’t have time for this!

Well, in today’s episode of The Kate & Mike Show we’re taking you behind the scenes back to 7 years ago when we got started with digital courses, and you’ll hear:

• How we knew it was the right time to create a digital course

• The incredibly simple setup of our first course launch and delivery

• What we did to eventually create $123,000 with the launch of that same course

• How we set up an automated system to bring in up to $50,000/month of recurring revenue from that same course, which helped us immensely during our first year of parenthood

• How a friend of ours took our same plan and turned it into £18,000 within a week

You can get your own copy of Do Less and still receive incredible bonuses at http://katenorthrup.com/book! Kate wants to hear from you, and you can post about your #DoLess experiences on Instagram, DM her (@katenorthrup) or email [email protected].

Would you, or a company you know, be a good fit to sponsor The Kate & Mike Show? If so, let’s talk! You can email [email protected] regarding current sponsorship opportunities. Show notes and links for this episode can be found at http://www.katenorthrup.com/podcast.

Changing directions in your company, especially when it's a 3-million-dollar home-manufacturing brand, takes guts (or ovaries, as the case may be). Following your heart and calling is not always the easy decision. But Sinclair Kennally has never tried to take the easy way out. Listen in to this special bonus episode of The Kate & Mike Show where we're going behind the scenes of this 2019 Origin Incubator member's business trajectory from manufacturing to e-commerce to wellness and detox for visionaries. You'll learn why every leader needs to be paying attention to their toxic burden if they want to function at their full potential, how we can all contribute to the greater good of the planet with our buying decisions, how to economy-proof your business, and what the critical ingredient for Sinclair was as she made these big leaps and changes this year (even in the face of great personal loss).

When Mike and I became parents, we experienced the most difficult year of our life up until that point due to a combination of the fact that becoming a parent is hard, I had a traumatic birth experience, I struggled with postpartum anxiety and insomnia, and we had a sick baby who would wake herself up throughout the night scratching herself so much from her severe eczema.

It was not awesome on so many levels.

However, the reason everything didn’t fall apart was because our business remained solid the whole time, despite the fact that both of us were working less than half the amount of time we’d worked previously.

So how did we make our money that year?

Digital courses that didn’t require us to trade hours for dollars (or be showered or coherent because we created them before having a kid).

For us, having a thriving digital course business meant we kept it together (barely) during an incredibly grueling year and could be with each other and our baby without having to worry about how we were going to make money.

For others, having a thriving digital course business means being able to homeschool their kids, travel to spend a month or more with family that lives far away, not needing to have as many (or any) 1:1 clients, being able to leave a job that feels soul-sucking, or being able to keep the doors open to the business that they love.

What might having a thriving digital course business mean to you?

There are a lot of misconceptions about what it takes to create and launch digital courses successfully.

I don’t have anything special to teach.

I don’t have a big enough (or any) audience.

The digital course world is over-saturated.

There’s no room for me.

The tech is too complicated and I can barely navigate my email inbox!

I wouldn’t even know where to begin.It’s too overwhelming.

Turns out, creating a thriving digital course business is not necessarily what you think...and you CAN do it.

Today we have a really special episode of The Kate & Mike Show featuring the QUEEN of digital courses, our dear friend and creator of Digital Course Academy, Amy Porterfield.

In the episode she debunks the common myths about digital course businesses (including the ones listed above), and by the end of the episode you’re not only going to fully get that you can have the kind of freedom digital courses create in your business, you’ll also know how to get started.

Here’s what you’ll learn:

• How to get the 10% edge over the competition that makes all the difference

• How one woman saved her business by selling 313 units of a $200 digital course on making caramel candied apples - and how you can use her story to inspire your successful course

• 2 common mistakes that kill course creation success

• What your #1 priority needs to be if you’re going to have a thriving digital course business

• The counter-intuitive, but incredibly effective, strategy for deciding what to teach

• How to determine which content to give away for free and what to charge people for (this is GOLD!)

• How to stay ahead of the curve in the digital space

And so much more!

You can get your own copy of Do Less and still receive incredible bonuses at http://katenorthrup.com/book! Kate wants to hear from you, and you can post about your #DoLess experiences on Instagram, DM her (@katenorthrup) or email [email protected]. 

Would you, or a company you know, be a good fit to sponsor The Kate & Mike Show? If so, let’s talk! You can email [email protected] regarding current sponsorship opportunities.

Show notes and links for this episode can be found at http://www.katenorthrup.com/podcast.

I'm so excited to kick off a special 8-week series of bonus episodes on The Kate & Mike Show, featuring a group of women I've been working with closely over the past 9 months to support in growing their businesses while doing less. This week I'm introducing you to Whitney Bishop who's a change agent working in the non-profit space. She came to me wanting to lean into her thought leadership and create more leverage in her business, as well as begin to reach an audience beyond her native Louisville, KY. Listen in to hear what she did to expand this year, including what made the difference for her getting the impressive result of besting her 2018 revenue by the end of August of 2019!

If you want to leverage your time so that you don’t have to trade hours for dollars anymore, a digital course is an excellent idea.

However, firing up your laptop and recording your voice over slides or shooting some videos and then getting them up on a password protected site by no means guarantees you’re going to have a successful digital course that reaches the people who need it and gives you the income you deserve.

I want you to have wild success with your digital course (or maybe even courses) but I don’t want you to slow yourself down unnecessarily by making the mistakes we see over and over again.

So, Mike and I recorded a brand new episode of The Kate & Mike Show for you to give you a few ounces of prevention.

Whether the idea of creating a digital course is brand new to you or you’ve already created and launched one, this episode is for you.

If I’d had this information 6 years ago when we first launched The Money Love Course, or even 2 years ago, I would have saved our company so much time and we would have helped more people (plus had more profits.)

Don’t head on your digital course creation journey without a map. This is one area where winging it will cost you a lot of time and money unnecessarily.

Listen to the episode because it will get you started on the right path.

You can get your own copy of Do Less and still receive incredible bonuses at http://katenorthrup.com/book! Kate wants to hear from you, and you can post about your #DoLess experiences on Instagram, DM her (@katenorthrup) or email [email protected].

Would you, or a company you know, be a good fit to sponsor The Kate & Mike Show? If so, let’s talk! You can email [email protected] regarding current sponsorship opportunities.

Show notes and links for this episode can be found at http://www.katenorthrup.com/podcast.