Plenty with Kate Northrup

In this deeply personal and behind-the-scenes episode of Plenty, Kate shares the journey of how her company scaled to just shy of $3 million in revenue—not by doing more, but by doing less. Recorded live at Relaxed Money Live, Kate walks us through the exact steps she and her team took to transition from hustle and complexity to clarity and flow.

From living out of a Prius and launching a $97 course that changed everything, to recovering from business debt and letting go of multiple revenue streams, Kate unpacks the surprising truth: simplicity is the most powerful growth strategy. She reveals how one offer, one problem, one customer, and one sales system helped her not only grow her income but significantly increase her profitability—the part that actually changes your life.

If you’ve ever felt overwhelmed, overcommitted, or like you’re reinventing the wheel in your work, this episode is a breath of fresh air. You’ll hear real numbers, real lessons, and a clear invitation to shift from overdoing to potent, focused action.

You’ll learn:

• Why 78% of Kate’s revenue came from people who had been on her list for less than 6 months
• How simplicity created more revenue and more peace
• The somatic and emotional work Kate did to feel safe holding more success
• The liberating power of building a business that truly feels as good as it looks

This is more than a story about money—it’s a lesson in alignment, sustainability, and leading with integrity in the age of overflow.

“We’re taught that more equals better. But in my experience, less—when it’s aligned—is the secret to sustainable success.” – Kate Northrup

🎤 Let’s Dive into the Good Stuff on Plenty 🎤

(00:33) Journey of Starting an Online Business
(01:07) Growth and Profit Margins
(02:24) Understanding Revenue Sources
(06:44) Challenges of Overcomplication
(07:36) Simplicity as a Growth Strategy
(10:01) Lessons from Past Mistakes
(11:05) Personal Growth and Business Evolution
(12:31) Creating and Selling Courses
(21:08) Crisis and Recovery in Business
(26:31) Financial Restructuring and Profitability
(29:30) Healing Relationships with Money
(38:50) Successful Launch of Relaxed Money
(43:44) Focus on Profitability Over Revenue
(49:11) The Future of Business Simplification

What if the key to financial flow and fulfillment isn’t about doing more—but about being more you?

In this episode of Plenty, I’m joined by the insightful human design expert Erin Claire Jones to explore how understanding your unique energetic blueprint can unlock more ease, flow, and abundance in every area of your life—especially when it comes to money. We talk through the five human design types, decision-making strategies (called authorities), and how to use your profile to align with your purpose. Erin also breaks down how specific aspects of your chart—like your channels, gates, and centers—can help you parent more consciously, grow a business more sustainably, and embrace your natural rhythms to stop the hustle and finally feel satisfied. Whether you’re brand new to human design or looking to deepen your understanding, this conversation is full of practical tools to help you thrive by simply being who you were always meant to be.

“When people live their design, things just start to flow in their lives. It’s mostly because they’re in alignment with their gifts and doing what they’re here to do.” –Erin Claire Jones

🎤 Let’s Dive into the Good Stuff on Plenty 🎤

(00:00) Introduction to Human Design
(01:45) Understanding Human Design
(02:39) Human Design vs. Astrology
(04:26) Origin of Human Design
(05:52) Personal Journey with Human Design
(12:32) Explaining Human Design Chart Elements
(15:59) Understanding Human Design Types
(20:01) Living in Alignment with Human Design
(25:46) Channels and Strengths in Human Design
(29:24) Emotional Sensitivity and Boundaries
(36:49) Using Human Design for Career and Money
(49:24) How to Get Your Human Design Chart

Connect with Erin Claire Jones:

📸 Instagram:
– @erinclairejones
– @humandesignblueprint
📘 Pre-Order Erin’s New Book on Human Design:
📓 Get Your Personalized Human Design Blueprint – Use the code PLENTY at checkout for a special discount!
🎓 Ready to Go Deeper? Study Human Design

✨ The Money Reset: Feel Good with Money—No Matter How Much You Make

Making more money doesn’t guarantee financial ease… but this will. The Money Reset is a free audio experience designed to help you rewire your nervous system for wealth—so managing money feels effortless. 🎧💸

Inside, you’ll learn how to:
💡 Break the ‘money in, money out’ cycle and create lasting stability.
🎯 Relax into a new relationship with money—where structure meets flow.
✨ Use the 5-Minute Calm Cashflow Ritual to bring instant clarity to your finances.

More money won’t solve money stress—a resourced, supple nervous system will. Ready to shift? 👉 Get The Money Reset Now! 👈

Today Kate demonstrated the new tool we are rolling out for Relaxed Money in 2025. 

Here is the explantation on how that works. 

What if the key to more abundance isn’t doing more — but doing less, with deeper intention?

In this final episode of our Good with Money series, I’m bringing you behind the scenes of our highest revenue and highest profit year yet — and how we increased our take-home income by 67% while doing less, not more. I’ll share the seven most powerful lessons we learned, from simplifying our business model, to tightening our systems, to embracing the relationships that truly move the needle.

I’ll talk about why what you keep matters way more than what you make, how confusion in relationships can actually be an important red flag, and why it’s time for all of us to claim the leadership roles we’ve been prepared for (yes, it’s time to wear your crown!).

If you’re craving more ease, more prosperity, and more alignment between your work and your wellbeing, this episode is for you. Plus, I’ll invite you into the next step of your journey if you’re ready to heal your relationship with money and unlock the abundance that’s waiting for you.

Your financial power and your ease await. Let’s step into it together.

“We don’t need to work as much. We don’t need to work as hard. We have simplified so that we can amplify and magnify our results and our impact.” -Kate Northrup

🎤 Let’s Dive into the Good Stuff on Plenty 🎤

(00:00) Introduction to Abundance and Money
(01:08) Lessons from a Successful Year
(04:00) Launching the Relaxed Money Program
(05:45) The Power of Focused Efforts
(07:34) Importance of Systems and Structures
(09:47) Navigating Relationships and Boundaries
(11:25) Simplifying for Greater Impact
(18:18) Embracing Personal Growth and Confidence
(22:36) Understanding Financial Metrics
(24:41) Empowerment and New Beginnings

Links and Resources:

Danielle LaPorte

If you’re ready to not just make good money, but also feel good with money, be good with money, and do good with money, then I would love to invite you into Relaxed Money.

Relaxed Money is a transformational, year-long experience designed to help you heal your relationship with money at the nervous system level — because true financial ease doesn’t come from just another budget or spreadsheet. It comes from building the internal safety and intuitive systems that allow you to expand into receiving, stewarding, and growing abundance in a sustainable way.

Inside Relaxed Money, you’ll receive:

• A neuroscience-backed approach to rewiring your money patterns
• Intuitive, easeful financial systems that actually feel good
• Strategic tools, coaching, community, and accountability
• The deep-rooted shift you’ve been craving to step fully into your financial power

If you’re ready to stop feeling like you’re just “getting by” and start living from a place of relaxed, receptive abundance, we are here to welcome you.

✨ Doors are open now — come join us at 👉🔗 www.relaxedmoney.com! 👈

Your time for more ease, more flow, and more abundance is now.

I can’t wait to walk this journey with you.

Related Episode:

Aligned Wealth: How to Enjoy Luxury Without Sacrificing Your Long-Term Goals (102)

Are you ready to go from playing small to fully embracing your dreams?

Kendall Layne’s journey from fear to creativity will inspire you to take action and live your truth. In this episode of the Relaxed Money Case Study, Kendall shares how she stopped waiting for external validation and stepped into her power, publishing not one but TWO books. She took ownership of her life, moved across the country, and found the courage to thrive. Kendall’s story is a testament to the power of claiming your dreams—no matter how big they seem. Listen in to hear how you can tap into your own creative energy and manifest the life you desire.

“It’s been such a beautiful bridge from who I was before Relaxed Money, being in school for most of my life, and there wasn’t much space for me and my authentic self. Relaxed Money was a container, a community, a regulating thermostat for me to safely discover who I am at a pace that works for me. It was about my life coming into manifestation organically, beautifully, with friendship and connection and all of the good things that we won, and I was able to experience that.” –Kendall Layne

🎤 Let’s Dive into the Good Stuff on Plenty 🎤

(00:00) Introduction to Relaxed Money and Creativity
(02:23) Kendall’s Background and Move to Sedona
(04:27) Kendall’s Journey with Relaxed Money
(08:36) Experience of the Relaxed Money Program
(11:23) Integration and Personal Growth
(13:27) Community Support and Personal Development
(18:13) Kendall’s Creative Achievements
(21:40) Encouragement for Potential Participants
(23:31) Gratitude and Community Impact
(25:09) Invitation to Join the Free Good with Money Workshop

Links and Resources:

Conscious Poetry for Empaths
A Chalice of Devotion

Connect with Kendall Layne:

Instagram

When Does Money Actually Feel Good?

I’ve watched a pattern play out for years, and I know you’ve felt it, too: Making good money doesn’t automatically make you good with money.

Even as my income increased, money stress never truly disappeared. I still felt a near-constant low-grade scarcity and pressure. I kept wondering:

“When do I finally get to exhale?”

And I know I’m not alone.

I’ve seen brilliant, ambitious people—earning anywhere from $50K to $300M—still feeling:
☑ Uneasy checking their bank accounts
☑ Guilty when they finally buy something just for them
☑ Confused about where their money actually goes
☑ Like they should have “figured this out” by now
☑ Unhappy and wondering if it’s all worth it

Here’s the truth: More money alone doesn’t fix this.

So what does?

Good with Money

Here’s What You’ll Learn in the 3-Day Experience:

💡 Day 1: The Surprising Key to Relaxed Money Manifestation
Why traditional money advice fails – and the nervous system shift that makes wealth flow effortlessly.

💡 Day 2: Unlocking Financial Confidence, Clarity & Magnetism
A simple 6-step process to trust yourself with money, make aligned decisions, and feel financially secure.

💡 Day 3: The Relaxed Money Blueprint
The 3 pillars for creating, keeping, and growing wealth – without stress.

This only happens once a year. Are you in?

If you’re ready to finally shift the way you experience money – so you can build, keep, and enjoy wealth with ease – now is your time. 🎧✨

More money won’t solve money stress—a resourced, supple nervous system will. Ready to shift? 👉 🔗 Register now before doors close! 👈

Related Episode:

How to Thrive Financially (Even When the Economy’s a Mess)

Here is the Day 3 replay of the Good with Money Workshop.  Register here for the replays of the Good with Money Workshop. 

This is the replay from Good with Money Workshop with Kate.  This replay is from Day 2 of the workshop. There is one more day which will be on April 24th.  You can register on this site for access to all video recordings. 

How can you lead with feminine energy to create financial abundance and peace in your life? What if the secret to financial success is in balancing the masculine and feminine within you?”

In this empowering episode, I introduce “egg wisdom” as the biological blueprint for feminine financial leadership. I explain how feminine energy—receptivity, trust, and setting clear boundaries—can be harnessed for financial success. This episode challenges the patriarchal view of money and offers a refreshing perspective on how women, and anyone embracing their feminine energy, can become powerful financial leaders.

I encourage you to explore your financial desires and set boundaries, empowering you to create supportive financial systems. From building internal safety to stepping into feminine flow, I show how embracing the feminine can enrich every area of your financial life. This episode culminates in the strategies shared in my “Good with Money” workshop.

Tune in to learn how integrating both masculine and feminine energies can unlock your financial freedom and ease!

“The masculine asks the question, what is worth dying for? The feminine asks the question, what is worth living for?” -Kate Northrup

🎤 Let’s Dive into the Good Stuff on Plenty 🎤

(00:00) Introduction to Feminine Principle and Abundance
(01:03) Feminine Energy in Financial Leadership
(02:16) Balancing Masculine and Feminine Energies
(04:12) Internal Worth vs. External Validation
(07:19) The Egg’s Role in Fertilization and Desire
(09:11) Nurturing and Support in the Feminine
(12:01) Applying Feminine Principles to Financial Life
(13:18) Wounding Around the Masculine
(14:31) Building Safety in Financial Systems
(21:00) Possibilities for Financial Exhale

Links and Resources:

Do Less by Kate Northrup
Terri Cole

When Does Money Actually Feel Good?

I’ve watched a pattern play out for years, and I know you’ve felt it, too: Making good money doesn’t automatically make you good with money.

Even as my income increased, money stress never truly disappeared. I still felt a near-constant low-grade scarcity and pressure. I kept wondering:

“When do I finally get to exhale?”

And I know I’m not alone.

I’ve seen brilliant, ambitious people—earning anywhere from $50K to $300M—still feeling:
☑ Uneasy checking their bank accounts
☑ Guilty when they finally buy something just for them
☑ Confused about where their money actually goes
☑ Like they should have “figured this out” by now
☑ Unhappy and wondering if it’s all worth it

Here’s the truth: More money alone doesn’t fix this.

So what does?

Good with Money

Here’s What You’ll Learn in the 3-Day Experience:

💡 Day 1: The Surprising Key to Relaxed Money Manifestation
Why traditional money advice fails – and the nervous system shift that makes wealth flow effortlessly.

💡 Day 2: Unlocking Financial Confidence, Clarity & Magnetism
A simple 6-step process to trust yourself with money, make aligned decisions, and feel financially secure.

💡 Day 3: The Relaxed Money Blueprint
The 3 pillars for creating, keeping, and growing wealth – without stress.

This only happens once a year. Are you in?

If you’re ready to finally shift the way you experience money – so you can build, keep, and enjoy wealth with ease – now is your time. 🎧✨

More money won’t solve money stress—a resourced, supple nervous system will. Ready to shift? 👉 🔗 Register now before doors close! 👈

Related Episode:

Daddy Issues, Love, and Money with Mark Groves (089)

What if trusting your inner wisdom could lead you to a $25,000 raise and a full bonus—just six months into a new role? Patty Alfonso's story shows how the power of nervous system regulation and the Relaxed Money program transformed her life. Are you ready to step into your own financial abundance?

Patty’s journey reminds us that when we trust ourselves and take aligned action, the universe has our back. As she encourages, "Trust your body magic and the divine... it's available to all of us." Patty is now thriving in both her career and business, embodying the freedom and abundance she once only dreamed of.

I’m deeply moved by her vulnerability and the shifts she’s made. It’s proof that transformation is possible for anyone, no matter where you start. I hope Patty’s story inspires you to trust your own intuition and step into the financial abundance that’s waiting for you.

If you are still interested in the Good with Money Workshop, register today. 

This is the replay of Day 1 of the Good with Money Workshop. If you want to listen to Day 2 & 3, go here to register for the remaining days.