In this episode, I’m joined with Emily Holland, co-owner of Wild Poppy Creative, to explore the world of podcast monetization through brand partnerships. If you've ever wondered how podcasts can secure valuable partnerships, regardless of size or niche, this episode is for you!

Emily breaks down the misconception that you need enormous download numbers to attract brand deals and shares tangible strategies to kick-start your journey in the world of brand partnerships. Learn how to create your ideal ‘dream list’, craft compelling pitches, and manage these relationships confidently for sustained success.

🔥 Key Topics Covered:

• Differences between affiliate links and true brand partnerships
• Building a 'dream list' aligned with audience interests
• Secrets to crafting a winning pitch and securing brand deals
• How smaller or niche podcasts can generate significant revenue
• Steps to manage partnerships effectively

Expand your horizons and transform your podcast into a monetization machine. Hit play and start your journey towards podcast profitability!

📩 Get Weekly Podcast Growth Strategies → PodcastMarketingHub.com/subscribe

In this episode of Podcast Growth Tools, I sit down with Patrice Washington, a podcast host of Redefining Wealth, speaker, and coach, to discuss how podcasting changed her life in ways she never expected.

🎙️ We cover: ✔️ How vulnerability and authenticity transformed her podcast ✔️ The mindset shift from chasing success to finding true peace ✔️ Practical tips for creating a joy-filled podcast ✔️ How collaboration can amplify your reach and impact

💡 If you’re a podcaster looking to grow your show while staying true to yourself, this episode is for you.

📌 Timestamps:

• 05:23 "Truth About Wealth: Beyond Budgeting"
• 08:26 "Redefining Wealth: Life's Key Pillars"
• 10:44 "Podcasting Transformed My Life"
• 14:16 Sharing Insights with Heart
• 19:25 Podcast Connections Enable Relationships
• 21:22 Daily Encouragement and Community Collaboration
• 24:58 Seeking Peace Over Appearances
• 26:50 Choosing Inner Peace Over Appearances
• 31:21 Podcast Purpose Over Appearances
• 34:23 Learning from Past Relationships
• 37:47 Beyond Downloads: Podcast Engagement Matters
• 42:24 Podcasting's Golden Age Reflections
• 43:24 "Podcasting: Expanding Reach Cost-Effectively"

📩 Get Weekly Podcast Growth Strategies → PodcastMarketingHub.com/

🚀 How Amy Porterfield Grew Her Podcast to 60M+ Downloads & Launched a NEW Show! 🎙️

Amy Porterfield built one of the most successful business podcasts of all time—Online Marketing Made Easy—with over 60 million downloads. But after 13 years, she made a bold move… she retired her top-ranked show and launched The Amy Porterfield Show.

In this exclusive interview, Amy shares never-before-heard details about her rebrand and how she’s shifting her podcast marketing strategy in 2024.

✨ Inside this episode, we cover: ✅ Why Amy decided to launch a new show after 13 years ✅ How she drives millions in course sales through her podcast ✅ The exact email + social media strategy that keeps her downloads high ✅ Why she STOPPED running external podcast ads ✅ How she’s incorporating VIDEO into her podcast for the first time

This is a must-watch if you want to grow a podcast that actually fuels your business.

TIMESTAMPS: 

• 06:16: Podcast Growth and Authenticity Plans
• 09:52: Podcast Relaunch with New Format
• 14:20: Ad Opportunities and Authenticity Struggles
• 22:21: Collaborative Mindset in Business Promotion
• 24:48: Pre-Launch Podcast Strategy
• 26:11: Avoiding Marketing Blindness in Evergreen Programs
• 29:29: Podcasting Boosts Confidence and Content
• 33:22: Podcast as Educational Resource
• 35:43: "Always Be List Building"

Want to grow your podcast and email list like Amy Porterfield?

📩 Get Weekly Podcast Growth Strategies → PodcastMarketingHub.com/subscribe

🎙 Subscribe to The Amy Porterfield Show → AmyPorterfield.com/podcast

Transform your podcast into a powerful lead generation tool with the Magnet Magic Framework, a proven marketing framework that has converted at 95%!

In this episode of Podcast Growth Tools, I’m revealing a proven strategy for turning podcast episodes into compelling lead magnets that grow both your show's audience and email list. 

🎯 What You'll Learn:

🎯 The 5-phase framework for turning your existing podcast episodes into irresistible lead magnets 📦 How to bundle your episodes strategically to attract your ideal listeners ⚡ The exact automation setup that makes this system run on autopilot 📊 How to test and optimize your lead magnets for maximum conversions

🔑 Key Timestamps:

• 00:00 "Magnet Magic Framework Explained"
• 05:35 "Podcast Marketing Email List Strategy"
• 09:45 Podcast Content Bundling Strategies
• 11:09 "Lead Magnet Bundle Creation Guide"
• 16:48 Curate Relevant Content Bundles
• 17:45 Simplify Job Application Engagement
• 23:11 Track Conversions with Bundles Guide
• 24:49 "Automate, Engage, Optimize Strategy"

Want the complete done-for-you system with templates, swipe files, and automation guides? Join our email list at podcastmarketinghub.com/subscribe

FREE RESOURCES: Lead Magnet Brainstorm Guide: podcastmarketinghub.com/brainstorm

This episode is perfect for podcasters who want to: 

• Convert casual listeners into engaged subscribers 
• Create multiple lead magnets quickly and easily 
• Set up automated systems for list building 
• Track and optimize their conversion rates

Connect with Kylee: 

• Instagram: @thePodcastMarketingHub 
• Website: podcastmarketinghub.com

Can we please stop acting like our podcast and our email list are separate? In this episode of Podcast Growth Tools, I’m breaking down 10 proven strategies to grow both your podcast audience and email list simultaneously.

What You'll Learn: 

• • Why podcast downloads alone are an outdated metric 
• • How to create effective lead magnet ads 
• • Leveraging LinkedIn newsletters for growth 
• • Creating podcast-centric quizzes 
• • Strategic collaboration opportunities 
• • Email welcome sequence optimization 
• • Social media leverage tactics

🎁 FREE RESOURCE: Download the Podcast & Email List Growth Playbook: podcastmarketinghub.com/playbook

Connect with Kylee: 

• Instagram: @thePodcastMarketingHub 
• Website: podcastmarketinghub.com

Whether you're just starting out or getting 20,000 downloads per episode, these strategies will help you build a stronger connection with your audience and turn listeners into loyal subscribers.

Welcome back to Podcast Growth Tools! I’m your host, Kylee Chandler, and in today’s episode, we’re diving into a game-changing approach to marketing and branding with Veronica Romney—marketing strategist, identity branding expert, and author of Identity Marketing.

If you’ve ever wondered why some brands build cult-like followings (think Swifties, Harley Davidson fans, or Funnel Hackers) while others struggle to gain traction, this episode is for you. Veronica shares her four-step identity marketing framework, how entrepreneurs and podcasters can leverage branding psychology, and why marketing is shifting away from traditional tactics in 2025.

What You’ll Learn in This Episode:

• Why identity marketing is more powerful than traditional tactics
• The ethical vs. unethical side of marketing
• How small businesses and entrepreneurs can use branding psychology
• What podcasters can learn from the Swifties’ influence on sports & music
• How to create an identity-driven brand and loyal community
• The role of podcasting in relationship marketing
• Why AI is a tool, not a replacement for authentic marketing
• The future of online marketing and scalable offers

Resources Mentioned:

• Identity Marketing Book – Get Veronica’s book here
• Subscribe for podcast growth tips – PodcastMarketingHub.com/subscribe

Get exclusive and early access to my videos by joining my email list: www.podcastmarketinghub.com/subscribe

In this episode of Podcast Growth Tools, we dive deep into the power of storytelling in podcasting with Dr. JJ Peterson, a narrative theory expert and veteran podcast host from Story Brand.

Dr. Peterson shares his journey from storytelling roots to hosting successful podcasts like Marketing Made Simple and Building a Story Brand. With 8+ years of podcasting experience, he reveals the strategies that helped grow their shows to become top-ranked marketing podcasts globally.

Key Topics Covered:

• How to hook listeners using storytelling principles
• The importance of identifying your podcast's core problem
• Strategies for featuring big-name guests while staying true to your mission
• Why consistency trumps viral moments in podcast growth
• How to position your audience as the hero of your story
• Smart ways to incorporate calls-to-action in your episodes

Special Announcement: Learn about Story Brand AI, their new tool for crafting compelling marketing messages.

Resources Mentioned:

• StoryBrand AI
• Dr. JJ Peterson's website: https://drjjpeterson.com

Whether you're a new podcaster or looking to enhance your existing show, this episode provides actionable insights to transform your podcast through the power of storytelling.

Subscribe for more podcast growth strategies

In this episode of Podcast Growth Tools, Kylee Chandler breaks down the step-by-step process of creating SEO-optimized show notes that can transform your podcast into a traffic-driving, list-building machine.

Chapters:

• 04:06 Growing SEO with Show Notes
• 08:42 Customize AI for Efficient Output
• 11:00 Refine Titles with Target Keywords
• 14:58 Podcast Show Notes Optimization Strategies
• 19:16 "Optimizing Show Notes for SEO"
• 22:13 Streamlining Show Notes with AI

Key Topics Covered:

1. What makes show notes SEO-rich and blog-style
2. Using AI tools to streamline show note creation
3. Essential elements of high-ranking podcast show notes
4. Best practices for keyword optimization
5. Converting casual readers into loyal listeners and subscribers

Key Takeaways:

• Structure your show notes with engaging introductions, timestamps, and clear CTAs
• Include media elements like podcast players and platform badges
• Optimize titles with specific keywords targeting your ideal audience
• Leverage AI tools to enhance SEO while maintaining your brand voice
• Create templates for consistent, professional show notes

Resources Mentioned:

Sign up for weekly podcast marketing tips Here!

AI platforms: ChatGPT, Gemini, Perplexity

Podcast hosting platforms: Libsyn, Podbean

Distribution platforms: Apple Podcasts, Spotify, Google Podcasts

Perfect for: Podcast creators, content marketers, and entrepreneurs looking to maximize their show's discoverability and growth through strategic show notes.

Want more podcast growth strategies? Subscribe to my weekly newsletter here: podcastmarketinghub.com/subscribe

Proven Podcast Growth Strategies from HubSpot’s Carly Baker: Tips to Skyrocket Engagement and Monetization

Join Kylee and Carly Baker, Media Partnerships Lead at HubSpot, for an insightful conversation about what really moves the needle in podcast growth. Carly shares her unique perspective from working with top podcasters like My First Million, Jenna Kutcher, and John Lee Dumas, while revealing why downloads aren't the metric podcasters should focus on.

She gives us a sneak peek into HubSpot's successful guest co-marketing strategy that transformed their network's growth in 2024, shares emerging technologies that are disrupting podcasting, and fresh insights about the evolution of podcast monetization. Whether you're just starting out or looking to level up your existing show, this episode delivers actionable strategies from someone who's helped shape some of the industry's biggest success stories. Plus, get Carly's candid take on the video podcasting debate and learn which metrics actually matter for measuring your show's success.

Timestamps: 

• 08:59: Empathetic Guidance in Client Relationships
• 
  
• 14:04: Rise of Empowered Niche Creators
• 
  
• 18:39: Maximizing Content through Audience Insight
• 
  
• 23:30: YouTube Shorts: A Refreshing Take
• 
  
• 28:12: Optimizing Interviews for Co-Marketing
• 
  
• 31:38: Supporting Collaborators with AI Tools
• 
  
• 39:30: "Centralized Content Strategy in B2B"
• 
  
• 41:42: AI Tools for Marketing Efficiency

Links & Resources Mentioned

• Join my weekly newsletter for tips and tools for growing you podcast + email list: www.podcastmarketinghub.com/subscribe
• 
  
• HubSpot Podcast Network
• 
  
• HubSpot Creators Program
• 
  
• Cast Magic
• 
  
• Swap FM
• 
  
• Pod Match

Connect with Carly Baker

• LinkedIn: Carly Baker

Learn how to create an Apple Podcasts deep link to boost podcast growth, streamline online marketing, and increase your podcast downloads with just four simple steps.

Ever wish you could make it easier for listeners to find and follow your podcast on Apple Podcasts? Deep links make that possible by providing a direct, one-click pathway to your show’s “Follow” button. It’s a small tweak, but one that can dramatically increase your podcast downloads and engagement.

In this episode, I’ll break down exactly what a deep link is, why it’s essential for podcast growth, and how you can create one in just four simple steps. Let’s get started!

Here’s a glance at this episode:

• 01:30 - What a deep link is and how it simplifies the listener journey.
• 
  
• 02:50 - Why deep links are a game-changer for gaining followers on Apple Podcasts.
• 
  
• 03:24 - A step-by-step guide to creating your very own deep link.
• 
  
• 04:40 - How to test, save, and share your deep link effectively.

What Is a Deep Link, and Why Does It Matter?

A deep link is a URL that directs users straight to your podcast’s page on Apple Podcasts. But here’s the best part: It eliminates unnecessary steps, giving your audience a seamless way to hit that “Follow” button.

Why Deep Links Are Essential for Podcast Growth:

3. Convenience Drives Clicks: The easier you make it for listeners to access your show, the more likely they are to subscribe.
7. Boosts Apple Podcast Rankings: More followers mean more visibility in Apple’s algorithm.
11. Simplifies Marketing: Deep links are perfect for embedding in social media, emails, and even QR codes.

Let’s Connect!

Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.

Resources & Mentions

• Step-by-Step for creating a deep link HERE!
• Consultations: PodcastMarketingHub.com/call
• Subscribe to the newsletter! >> www.podcastmarketinghub.com/subscribe
• 
  
• Tools:
• 
  
• Libsyn
• Buzzsprout
• Podbean
• Apple Podcasts
• Spotify

Follow & Review

If you loved this episode, don’t forget to hit “Follow” and leave a review! Reviews help more podcasters like you discover this show.