How much copy do you think goes into visibility opportunities, such as podcast guesting?

Well, at first glance, it might not seem like a lot. If anything comes to mind, maybe you'd think of something like a professional bio that you'd send to the host.

But you need a lot more than a voice to get podcast guesting opportunities.

There's actually quite a bit of writing that goes into podcast guesting, like the actual podcast pitch, form completion, social media posts to share episodes, and more.

Oh, and don't forget about writing landing pages and lead magnets to help turn listeners into email subscribers, and finishing that project off with an email nurture sequence, too.

In this episode of the Talk Copy to Me podcast, I'm chatting with Angie Trueblood, a dear friend and colleague, and founder of the Podwize Group about how to land podcast guesting opportunities with foundational research and solid copy.

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Learn more about your guest expert:
As the founder of The Podwize Group and host of the Go Pitch Yourself podcast, Angie Trueblood uses her entrepreneurial spirit, innovative thinking, and super-connector powers to help business owners grow their authority, network and revenue through podcast guesting.

Personally, Angie is passionate about normalizing the voices of women in leadership positions, which she feels privileged to play an active role in through her work. When she’s not knee-deep in the podcasting space for work, she can be found spending time with her family and friends in Richmond, VA, bingeing the Smartless podcast, and attempting to develop a love of bourbon (a relatively failed effort, at this point).

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find hosting the Talk Copy to Me podcast and podcast guesting on shows such as Profit is a Chose, She Built This, and Photo Business Help. Unlike Angie, Erin has already developed a love of bourbon, and will happily talk for hours while sipping away.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila